Quanishia Gibson
Columbus
Summary
Organized Editorial Content Manager with 14 years of experience. Trained in leadership and offering meticulous eye for writing, editing, content strategy and content author management. Innovative problem-solver with approachable attitude and insightful critical thinking abilities.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Mental Health Counselor Trainee
Victory Mental Health Services
2024.01 - Current
- Enhanced patient outcomes by implementing evidence-based counseling techniques and interventions.
- Improved client engagement through the development of personalized treatment plans tailored to individual needs.
- Supported clients in crisis situations, providing immediate intervention and stabilization services.
- Collaborated with multidisciplinary teams for comprehensive care, facilitating effective communication among professionals.
Editorial Content Manager
State Of Ohio
2023.06 - Current
- Enhanced editorial quality by developing and implementing content strategies and guidelines.
- Streamlined content production processes for increased efficiency and timely publication.
- Managed a team of over 80 writers and editors to produce content on schedule.
- Collaborated with marketing department to create engaging promotional materials for related publications.
- Developed training seminars for content authors and editors to stay on top of industry trends.
- Optimized website content for improved search engine rankings, driving organic traffic to the site.
- Monitored analytics data to identify trends in user behavior, adjusting content strategy accordingly for better results.
- Reviewed published content for accuracy, consistency, and adherence to brand guidelines before release.
- Conducted market research on competitors'' publications and industry trends to stay ahead of emerging topics in demand.
- Established and implemented workflows to streamline editing processes.
Senior Content Strategist
Safelite Autoglass
2021.08 - 2023.06
- Developed and implemented a nationwide content strategy across all channels aligned with annual business goals.
- Developed content for email, text, webchat, social, web, IVR phone systems, tech BOT, and print.
- Developed the scripts for the company’s first Tech Bot.
- Developed the companies first Self-Service Digital Help Center.
- Improved the companies Net Promoter Score by 2 points through messaging and content improvements.
- Responsible for identifying gaps in content/messaging that leads to loss of business.
- Responsible for introducing video into 2022 communications.
- Developed a video focused customer knowledge bank.
- Work with analytics department to A/B test messaging/content before implementation.
- Work with analytics department to provide metric reasoning to stakeholders for budget/resources to produce/implement content.
- Advised and created best practices for all company communications to channel teams.
- Developed and implemented content plan for key product/service launches and new programs.
- Designed new language for company phone systems (IVR).
- Managed a team of copywriters.
- Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels and platforms.
- Streamlined content production processes, resulting in faster turnaround times and more efficient workflows.
- Conducted comprehensive content audits to identify gaps and redundancies, leading to improved overall content quality.
- Measured content performance using analytics tools, providing insights to inform data-driven decision-making for future campaigns.
- Implemented a consistent style guide to maintain brand voice across all written communications materials.
- Led brainstorming sessions with internal stakeholders to generate creative ideas for new content initiatives targeting specific audience segments.
- Conducted online research to obtain relevant information and materials.
Content Marketing Manager
ZYYAH
2021.01 - 2021.08
- Created content marketing strategies for ZYYAH and subsidiary brands.
- Completed web copy, social copy, email marketing copy, and PR copy requests.
- Worked closely with brand manager and product team to curate content for print and digital.
- Managed a team of five copywriters.
Web Content Manager
J.P. Morgan Chase
2018.01 - 2021.01
- Designed and published content across web, mobile, and tablet for Chase bank.
- Worked closely with overseas team to complete deadline oriented editorial projects.
- Worked primarily within AEM and Oracle CMS to build and publish digital content.
- Managed daily team meetings with US and overseas team members.
- Published video, audio, podcast, and social content to platforms.
Digital Campaign Coordinator
Smart 1 Marketing
2014.11 - 2018.01
- Managed Search Engine Optimization department of over 50 clients.
- Defined and implemented search marketing strategies for all clients.
- Provided SEO data reporting and analytics.
- Researched and implemented keywords & link strategies for web traffic building.
- Implemented AdWords and PPC campaigns.
- Assessed websites for content updates and created SEO-concious website content.
Public Relations Manager
VV Patchouli
2013.09 - 2014.11
- Created press releases, newsletters, and marketing materials.
- Recruited, interviewed, and managed PR Interns.
- Provided web design and copy writing for the company's first website.
- Served as special events point of contact for vendors, distributors, and featured guests.
- Spearheaded media placement and publishing outreach.
- Provided social media management across all platforms for the brand.
Web Content Editor
Burkett
2012.01 - 2013.09
- Created web content and copywriting for brand products.
- Proofread copy for team members prior to publishing.
- Edited copy for products prior to publishing.
Education
Master Of Arts - Counseling
Geneva College
Beaver Falls, PADigital Marketing -
The University of Toledo
01.2012
H.S. Diploma -
Glenville High School
01.2008
Skills
- Editorial content strategy
- Editorial content management
- Copywriting
- Copy writer management
- Press Release Writing
- Web Analytics
- SEO Strategy
- Brand Messaging
- HTML and CSS Basics
- Digital Publishing
- Social Media Marketing
- Google Analytics
- Website Design
- Digital Channel Management
- Campaign Management
- Client Relationship Management
Certification
- Google partner
- Google analytics certified
- Google AdWords certified
- Clickminded SEO certification
- Content marketing certification
- Yext certified
- Trauma Certification
Additional Information
Published Author, Former Freelance Writer, Wellness-minded Content Creator
Timeline
Mental Health Counselor Trainee
Victory Mental Health Services
2024.01 - Current
Editorial Content Manager
State Of Ohio
2023.06 - Current
Senior Content Strategist
Safelite Autoglass
2021.08 - 2023.06
Content Marketing Manager
ZYYAH
2021.01 - 2021.08
Web Content Manager
J.P. Morgan Chase
2018.01 - 2021.01
Digital Campaign Coordinator
Smart 1 Marketing
2014.11 - 2018.01
Public Relations Manager
VV Patchouli
2013.09 - 2014.11
Web Content Editor
Burkett
2012.01 - 2013.09
Master Of Arts - Counseling
Geneva College
Digital Marketing -
The University of Toledo
H.S. Diploma -
Glenville High School
- Google partner
- Google analytics certified
- Google AdWords certified
- Clickminded SEO certification
- Content marketing certification
- Yext certified
- Trauma Certification
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