Qian Li
Beijing
Summary
Data Scientist with cross-disciplinary expertise in machine learning, NLP, and behavioral analytics. Experienced in modeling large-scale social and consumer data, building predictive systems, and translating complex signals into insights that improve product decisions and communication strategies. Strong collaboration record with Meta and global research partners, backed by publications in SJR-indexed journals. Bilingual in English and Chinese.
Overview
4
4
years of professional experience
Work History
Data Researcher
Meta — Global Social Science Research Group
08.2021 - Current
- Analyzed global interaction logs to identify preference signals and behavioral patterns.
- Built NLP pipelines (topic, sentiment, entity extraction) across multilingual corpora.
- Improved feed-ranking signal features and supported UX, integrity, and content governance teams.
Co-Principal Investigator
ASU — Global Communication & AI Intelligence Center
10.2021 - Current
- Developed ML/NLP pipelines, integrating 500K+ posts and survey data for behavioral modeling.
- Built predictive models for sentiment dynamics, engagement behaviors, and cross-cultural variance.
- Delivered insights supporting the communication strategy and segmentation.
Data Analyst
China Media Group (CCTV)——Research Institute
10.2023 - 10.2024
- Built evaluation models analyzing performance, viewership, and engagement metrics.
- Applied regression and ANOVA to identify the drivers of content effectiveness.
- Informed content strategy and distribution planning, with data-driven recommendations.
Education
Ph.D. - Computational Communication
Arizona State University
Arizona, USA01-2026
Master of Arts - Financial Journalism (Management Minor)
Peking University
Beijing, China06-2021
Bachelor of Arts - Economics
Beihang University
Beijing, China06-2018
Skills
- Proficient in Python, R, and SPSS
- Machine learning techniques
- Natural language processing methods
- Experienced with Jupyter and data tools
- A/B testing expertise
- Social network analysis and visualization
Timeline
Data Analyst
China Media Group (CCTV)——Research Institute
10.2023 - 10.2024
Co-Principal Investigator
ASU — Global Communication & AI Intelligence Center
10.2021 - Current
Data Researcher
Meta — Global Social Science Research Group
08.2021 - Current
Ph.D. - Computational Communication
Arizona State University
Master of Arts - Financial Journalism (Management Minor)
Peking University
Bachelor of Arts - Economics
Beihang University
Publications & Academic Service (Selected))
- Authored 7+ peer-reviewed journal articles in SJR-indexed outlets, including Journalism & Mass Communication Quarterly, Cyberpsychology, Behavior, and Social Networking, IJERPH, and Comunicar.
- Program Committee Member for The Web Conference (WWW) in the Computational Communication track, contributing to paper selection, methodological evaluation, and scholarly quality control.
- Reviewer for multiple journals in new media, computational social science, and technology—society research, providing expert assessments on empirical rigor and methodological soundness.
Awards
- BRIDGS Emerging Scholar Fellowship (2024),
- Top Paper Award (BEA conference 2023; ASU 2022),
- Additional merit scholarships and national research awards