Summary
Work History
Education
Skills
Affiliations
Timeline
Generic

Qihan Su

Denver,CO

Summary

Dynamic marketer with a proven track record at Na Li, adept at leveraging market research to drive growth and enhance customer relationships. Skilled in problem-solving and effective communication, I successfully developed pricing strategies and identified advertising opportunities, contributing to impactful product launches and campaigns. Have a positive and serious work attitude, actively communicate with colleagues, be good at learning new skills, quickly integrate into the group, and participate in group activities and planning.

Work History

Marketer

Na Li
LanZhou, Gansu
07.2024 - 08.2024
  • By conducting field visits and surveys, we engaged with distributors, gathered regional sales data, and performed in-depth analysis to develop targeted strategies. This led to the launch of region-specific products aligned with local purchasing power, driving a 30-40% sales increase compared to previous performance.
  • By leveraging Excel and SPSS, we analyzed product sales across regions, and conducted on-site distributor surveys to identify regional consumption patterns and purchasing trends. This data-driven approach enabled us to tailor localized strategies, optimizing sales performance.
  • By quantifying product sales performance and implementing gradient-based customer segmentation, we identified and targeted high-value buyers, cultivated loyal customers through personalized point-to-point services, and ultimately enhanced sales efficiency.
  • By integrating behavioral science and regional consumer psychology, we analyzed market demand and designed cost-effective advertising strategies tailored to different sales points. This approach boosted brand awareness and market influence, driving measurable growth in customer engagement. Identified opportunities for growth within the existing customer base by analyzing customer data.

Education

Senior - International Economics And Trade

University of Colorado Denver
Aurora, CO
08-2021

Skills

  • Software: Word, Excel, PowerPoint, Python, Stata
  • Language: Chinese (native), English (fluent)
  • Customer relationship management
  • Interpersonal communication
  • Public speech
  • Strategic Communication
  • Qualitative research

Affiliations

  • China Agricultural University Football Team
  • Colorado Denver basketball team
  • Psychological counseling team member

Timeline

Marketer

Na Li
07.2024 - 08.2024

Senior - International Economics And Trade

University of Colorado Denver

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Qihan Su