Qiu Liping

Responsible for comprehensive promotion and localization of Atlassian products in the Japanese market, including marketing and project management.
Designed and executed a series of localized online and offline marketing activities based on insights into Japanese business culture and industry characteristics.
Grew Atlassian's Japanese LINE community from 50 to 200 active users with a 95% user satisfaction rate.
Continuously conducted market research and data analysis to gain timely insights into Japanese market trends and customer needs.
Introduced project management methods and tools that align with local work habits in Japan, increasing project delivery efficiency by 30% and maintaining customer satisfaction above 98%.
Served as a cultural bridge, organizing regular Sino-Japanese cultural exchange activities and improving cross-cultural project communication efficiency by 20%.
Leveraged understanding of Japanese business etiquette and communication to win multiple major clients with contract.

• Maintained and enhanced overseas client relationships, driving project progress through effective communication and training of team members in cross-cultural communication strategies.
• Provided comprehensive financial and tax support to Japanese subsidiaries, ensuring accuracy and compliance with local regulations.
• Conducted thorough research and due diligence on public and private equity fund products in the Japanese market, delivering insightful analysis reports.
• Managed financial statements and investment accounts for 1,400+ real estate investments, guaranteeing data integrity and efficiency.
• Collaborated with external partners (KPMG, law firms) to handle tax affairs, payments, and filings for fund organizations, while conducting compliance checks to mitigate risks.

Key achievements:

• Earned leadership recognition for exceptional communication skills, providing training to team members.
• Streamlined financial processes and enhanced data accuracy for a large volume of real estate investments.
• Successfully handled multiple tax filings and payments, ensuring full compliance with Japanese regulations.

• Data Processing & Modeling: Leveraged Python to process mortgage data and combine variables to identify high-quality leads through cross-analysis.
• Analysis & Decision Support: Built Tableau dashboards tracking KPIs to uncover sales opportunities and collaborated with business teams to design reporting, conveying analysis to inform decisions.
• Process Improvement & Quality Control: Validated data distributions and quality to ensure interpretability, andrepeatability, and optimize governance.

• JICA - Assistance Project for Impoverished Child
• Spearheaded a research project as a BOP (Base of the Pyramid) Business project planner to identify and address critical issues faced by developing countries in Africa. Identified three key challenges: lack of access to education, child malnutrition, and high mortality rates due to dental diseases.
  Developed three innovative solutions: disposable toothbrushes, 3D-integrated educational housing, and rice bran nutritional biscuits.
• Led a diverse team of 12 members and collaborated closely with 55 local suppliers to drive channel promotionsGathered feedback through effective communication with professors, experts, companies, and other stakeholders, as well as through the market performance of MVP (Minimum Viable Product)
  Continuously optimized solutions based on the collected feedback.
• Achieved significant milestones and recognition: Secured approval from JICA international organization for the proposed solutions. Obtained investments totaling 30 million CNY from three Japanese companies, successfully implementing the project in Africa
  Awarded the "Best Entrepreneurship Award for College Students" by the Japanese government, garnering high industry recognition.
  

• Developed consulting presentation on optimizing beverage vending machine operations for a food & beverage retail client. Made 35-page deck with 3 improvement strategies. Decreased machine maintenance costs by 8% and increased profits by 15% post-implementation.
• Compared vending machine utilization rates across Osaka and discovered low rates in eastern region.
• Collected 20,000 data points on sales, locations, etc. using observational studies. Conducted multi-dimensional analysis on geo, product categories to decrease costs and boost revenue. Modeled scenarios to determine optimal options.

Market Research & Analysis

• Conducted in-depth market research and trend analysis for the beauty and skincare industry, producing 2 comprehensive reports with actionable insights that informed strategic brand decisions.
• Collaborated cross-functionally to develop 6 data-driven market research reports, aligning brand positioning with target consumer preferences to drive sales growth.

Event Management & Execution

• Skillfully managed event budgets and resources to maximize ROI while ensuring flawless execution of marketing campaigns and initiatives.
• Demonstrated strong project management skills, collaborating with diverse stakeholders to deliver impactful events that elevated brand awareness and engagement.

• Researched multiple industries and authored reports. Conducted deep dives into F&B, cosmetics, and other sectors analyzing market size, segmentation, supply chain, drivers, competitive landscape, and more to uncover industry trends and investment opportunities.
• For the food sector, compared business models and leading players across retail formats including products, stores, unit economics, and more to inform industry landscape report (3 reports produced).
• End-to-end tracked cosmetics investment deal and authored due diligence report: Interviewed management and experts, took meeting minutes, andconducted due diligence. Analyzed market size, competitive benchmarking, and supply chain to inform recommendations. For example, authored part of a Series B funding report (30 pages) exploring competitive advantages in production capacity, tech, andprocess to highlight growth potential. Supported deal pitch.