QIUMENG QIAN
Bellevue,Washington
Summary
Very structured, action oriented and result driven ; 10+ years big data analytics experience across international markets and functions of e-commerce. 5+ years of experience in building and leading analytics team in Marketing and product organization. Interested area : data-driven CRM , digital Marketing, product experience
Overview
11
11
years of professional experience
1
1
Certification
Work History
Head of Analytics - Motors Product
Ebay Enterprise
Bellevue, WA
10.2023 - Current
- Promoted to Head of Analytics for eBay Motors product
- Oversee the data science roadmap, team development , strategic insights, operational analytics for the Motors product organization
Senior Manager - Product Analytics
EBay Inc
Bellevue, WA
10.2022 - 09.2023
- Switched to a new domain in product organization, built product analytics team of 7 from scratch
- Established analytics prioritization, sharing, feedback collection processes
- Conducted research and provided insights on key product flows in Motors such as Fitment , Search Relevancy, Page Optimization , Value Added Installation service. Insights are directly used by product team to optimize features as well as inform strategic product roadmaps.
Senior Manager - Marketing Analytics
eBay
Zurich, Switzerland
02.2021 - 09.2022
- Promoted to Senior Manager of Marketing Analytics
- Lead marketing analytics team of 6 analysts. Build up structured data model that supports Customer Journey for 1M+ eBay B2C sellers including their onboarding experience, cross board trading training, listing quality improvement and price promotion guidance. In the same role, expanded team scope and responsibility from EU market to Global market without significantly increasing team headcounts by improving process and efficiency of ways of working in the team
CRM Optimization Lead
eBay
Zurich, Switzerland
10.2017 - 01.2021
- Built up Europe Seller CRM analytics team from zero , hired and trained a team of 5 analysts in based in 4 locations (London, Berlin, Zurich, Bangalore)
- Established a prioritization process to collect analytical requirements across the organization
- Created analytical framework to evaluate marketing channel efficiency , as well as marketing campaign performance and ROI
- Delivered insights driven triggers for CRM Campaigns that tackling customer pain points of their eBay Selling Experience
- Promoted in 2029 Jan in the same role
Global Analytics Leadership Program
eBay
San Jose
08.2015 - 09.2017
- Joined a 2-year training program of the company to build up leadership skills in analytics
- Worked with eBay's Advertising Team, Core Product Team, Seller Growth Team, Central Marketing Team and gained experiences across core functions of ecommerce company , gained experiences of working in international markets from Asia to North America, to Europe. Built up core skills to lead analytical projects and teams
Finance Analyst
eBay
Shanghai
05.2013 - 07.2015
- Worked with eBay Great China Team, responsible for diagnosing and explaining Great China Export performance from demand, supply and site product funnel perspective
- Involved in designing and implementing the methodology
Education
Master - Statistics
Southeast University
03.2013
Bachelor - Mathematics
Southeast University
06.2010
Skills
- Mathematics
- Statistics
- Marketing Analytics
- SQL
- Python
- Project Management
- Communication
- Presentation
- Machine Learning
Certification
- Data Scientist with Python - Certificated by DataCamp
- Data Visualization with Python - Certificated by Cousera
Personal Information
Title: Analytics Manager | Statistician | Marketing | Ecommerce
Languages
- Chinese, Native Speaker
- English, Full professional proficiency
- German, Limited Working Proficiency
Hobbies and Interests
- Movies
- Hiking
- Reading
- Cook
- Traveling
Timeline
Head of Analytics - Motors Product
Ebay Enterprise
10.2023 - Current
Senior Manager - Product Analytics
EBay Inc
10.2022 - 09.2023
Senior Manager - Marketing Analytics
eBay
02.2021 - 09.2022
CRM Optimization Lead
eBay
10.2017 - 01.2021
Global Analytics Leadership Program
eBay
08.2015 - 09.2017
Finance Analyst
eBay
05.2013 - 07.2015
Master - Statistics
Southeast University
Bachelor - Mathematics
Southeast University
- Data Scientist with Python - Certificated by DataCamp
- Data Visualization with Python - Certificated by Cousera
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