Summary
Overview
Work History
Education
Certification
Timeline
Generic

QUALASHAN HEMINGWAY

Garner,NC

Summary

As a passionate marketing strategist, I can bring brand stories to life through engaging content! My content leads to engagement and calls to action, building community and sales. With four years of experience as a Coach Social Influencer, I've had the pleasure of working and collaborating with other influencers and the Coach marketing team to create UGC for the company webpage and social platforms.
I draw inspiration from my diverse experiences, extensive travels, and a deep appreciation for the unique narratives that each brand endeavors to convey. My journey is further enhanced by my graduate studies and practical engagement in various marketing projects, which equip me to effectively amplify the voice of any brand.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Social Media Influencer

Coach
10.2020 - Current
  • Hosted live events on social media platforms and company website, fostering community interaction and increasing brand loyalty among followers and build sales.
  • Use social media analytics to create trending content and drive business to local store and company webpage
  • Utilize social media as a dynamic brand ambassador to cultivate an engaging community and establish strong customer relationships through relatable user-generated content (UGC) that shares compelling narratives.
  • Publish more than 12 social stories, reels, videos, carousels, and posts monthly to drive sales through company links.
  • Engage actively with the community to drive follower growth
  • Uses SEO to produce content that drives traffic to social platforms
  • Leveraged video content across various platforms to showcase product reviews, tutorials, or other relevant topics, diversifying content offerings for increased engagement opportunities.
  • Collaborated with marketing team to develop effective influencer campaigns, resulting in higher engagement and sales conversions.

Assistant Store Manager

Coach
04.2015 - Current
  • Leads a team of 25 employees alongside the Store Manager, focusing on developing selling and service expectations
  • Implements sales strategies that helps the team to reach the actual operating plan for the year, quarter, month, week and daily bases.
  • Stays aware of KPI metrics and make adjustments to product placements and selling tactics for continued growth.
  • Drives business through effective communication with clients sales team and Store Manager.
  • Stay aware of market changes with trends and competitors to support sales tactics and builds credibility as a fashion advisor
  • Resolves customer issue and encourages long-term relationships for sustained growth by following up with customers and adding them to client book for retention.
  • Coaches the team regularly and conducts weekly/monthly/quarterly touch bases to assist in enhancing skills
  • Creates sales associate weekly schedules that aligns with payroll and business needs.
  • Fostered a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
  • Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization.
  • Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.

Editor and Content Strategist

I Journi LLC
01.2010 - Current
  • Produce engaging content centered on travel, lifestyle, and inspiration
  • Review and edit all guest submissions
  • Use Adobe Creative Cloud for creating content and sharing documents with the team
  • Develop marketing strategy for all social media platforms
  • Use Google Analytics to understand the best times to post and stay up-to-date with trending topics
  • Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
  • Enhanced publication quality by diligently proofreading and editing articles for grammar, spelling, and consistency.
  • Optimized content for SEO, significantly increasing web traffic.
  • Managed content calendar to ensure timely publication of articles and features.
  • Developed partnerships with influencers to expand content reach and visibility.
  • Conducted market research to identify emerging trends, guiding editorial direction.
  • Tracked key performance indicators to measure success of campaigns.

Social Media Management

BlackCelebKids Online
06.2013 - 11.2013
  • Developed creative, innovative, and thought-provoking web content on up and coming young stars.
  • Managing social marketing and communication through Facebook, Twitter, and Instagram
  • Grew social platform by engaging with the community and tagging relatable sources
  • Spearheaded social media management efforts, growing followership and engagement rates significantly over time.
  • Enhanced brand visibility through social media management, creating engaging content that showcased personal styling expertise and generated new leads.
  • Collaborated with editors to refine drafts, ensuring consistent tone and style across BCKOnline platform.

Communication Intern

MyrtleBeah.com
05.2012 - 08.2012
  • Streamline content development and management by using targeted media research and precise web content editing for local events to share with locals and tourists.
  • Improved website usability with regular content updates and search engine optimization strategies implementation.

Education

Masters of Business Administration - Marketing

Grand Canyon University

Bachelor of Arts - English

Coastal Carolina University
Conway, South Carolina

Certification

  • Hubspot Inbound Certification, Hubspot
  • Social Marketing Certification, Hootsuite Academy, 04/01/20, 17060474

Timeline

Social Media Influencer

Coach
10.2020 - Current

Assistant Store Manager

Coach
04.2015 - Current

Social Media Management

BlackCelebKids Online
06.2013 - 11.2013

Communication Intern

MyrtleBeah.com
05.2012 - 08.2012

Editor and Content Strategist

I Journi LLC
01.2010 - Current

Masters of Business Administration - Marketing

Grand Canyon University

Bachelor of Arts - English

Coastal Carolina University

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QUALASHAN HEMINGWAY