Quan Ho
Houston
Summary
Results-oriented marketing professional with over five years of experience driving growth for seven to eight-figure Amazon brands. Proven expertise in TikTok Shop management, driving conversions, and implementing GMV growth strategies through partnerships with top influencers. Demonstrated success in launching new channels, contributing over $250K in annual revenue, and generating $4.7M+ in revenue with a 9+ ROAS through innovative social media campaigns. Skilled in data analysis and content strategy, optimizing processes to enhance marketplace presence and sales.
Overview
6
6
years of professional experience
Work History
TikTok Shop Strategist
Toniiq
01.2024 - 12.2024
- Launched the TikTok Shop marketplace, generating over six figures in annual revenue within 12 months by leveraging creator partnerships, and targeted shop ads.
- Managed over $10K in monthly ad spend, delivering an average of 5 ROAS from paid ad campaigns.
- Developed and executed strategies to accelerate store sales, including building listing social proof, running promotions, and recruiting over 50 high-quality creators to promote products.
- Executed successful new product launches to create traffic spillover from TikTok to Amazon, resulting in boosted organic rankings for top keywords.
- Established scalable systems and processes for content creation, order fulfillment, and customer support to ensure sustainable growth and operational efficiency.
Client Success Manager
Full Circle Agency
12.2022 - 05.2023
- Managed client relations for accounts totaling over $30 million in annual revenue on Amazon, while ensuring alignment with client business goals and expectations.
- Lead a team of account managers and provided weekly guidance to help them succeed in their day-to-day operations.
- Collaborated with teams and clients to craft comprehensive account strategies that included setting performance goals, identifying growth opportunities, and creating action plans.
- Delivered regular, insightful reports to clients, encompassing key metrics, and actionable recommendations.
Growth Strategist
Thrasio
08.2021 - 08.2022
- Conducted product deep dives and market analysis for brands worth $1M+ in EBITDA, supporting the decision-making process in the company's acquisition of multi-million-dollar companies.
- Audited high risk brands in the deals pipeline, identifying key markers of performance to assist the M&A team in addressing EBITDA concerns before finalizing acquisitions.
- Analyzed the growth strategies of competitors within the same niche on Amazon to identify opportunities for growth and improvement.
- Implemented a 45-day action plan for newly acquired brands to ensure a roadmap for success in revenue growth.
External Traffic Manager
Thrasio
Houston
08.2020 - 08.2021
- Developed and executed external traffic strategies from various ad platforms, resulting in improved organic ranking and over $4.7 million in revenue growth across the company's entire portfolio of brands on Amazon.
- Successfully managed a $1M annual budget for search, find, buy campaigns to improve product revenue growth, consistently meeting and exceeding KPIs.
- Collaborated with cross-functional teams to ensure inventory levels, pricing, and product listings were optimized for external traffic campaigns.
- Coordinated effective post-campaign strategies with Brand Management in order to drive continued revenue growth for existing products.
Brand Manager
Thrasio
Houston
06.2019 - 08.2020
- Managed a portfolio of $20M+ in newly acquired brands, while continuing to scale the presence of each product's position on Amazon.
- Collaborated with teams to oversee inventory management, manage Amazon PPC Ads campaigns, and enhance listing creatives.
- Analyzed ASIN level KPI's to determine why certain products are trending up or down and proposed strategies for troubleshooting.
- Identified and resolved product impairments (stock-outs, suspensions, etc.) in a timely manner through working with inventory, legal, and customer service teams.
- Produced daily, weekly, and monthly reporting for all products to senior management team and account stakeholders.
Education
BBA - Supply Chain Management & Accounting
University Of Houston
HoustonSkills
- Marketplace strategy
- Social media content strategy
- Influencer management
- Paid advertising
- Listing optimization
- Client relationship management
References
References available upon request.
Timeline
TikTok Shop Strategist
Toniiq
01.2024 - 12.2024
Client Success Manager
Full Circle Agency
12.2022 - 05.2023
Growth Strategist
Thrasio
08.2021 - 08.2022
External Traffic Manager
Thrasio
08.2020 - 08.2021
Brand Manager
Thrasio
06.2019 - 08.2020
BBA - Supply Chain Management & Accounting
University Of Houston