Quiana K. DePaul
Babylon,NY
Summary
Skilled Marketing Manager with a strong track record in developing and executing strategic marketing plans that enhance company visibility and drive revenue growth. Expertise in elevating brand recognition through innovative campaigns and impactful communication strategies. Seeking to leverage creative skills in a dynamic and collaborative environment driven to make an impact, particularly within the Medical, Human Rights Advocacy, and Global Brand Management sectors.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Medscape Education (WebMD)
Newark, USA
01.2023 - Current
- Develop and implement brand enhancement strategies through targeted B2B and B2C marketing channels.
- Execute partner and industry sponsorships, government, and Medscape Elevate (MECC) department strategic marketing and campaign efforts.
- Evaluate and deliver on departmental goals to align with the needs of sales, supporters, and executives.
- Direct booth operations and events at medical conferences to boost engagement with supporters/members.
- Streamline cross-functional efforts to develop and execute marketing campaigns targeting pre-sales and post-sales objectives through collaboration with other departments.
- Train staff on advanced marketing strategies to boost team performance.
- Manage the creation of marketing materials, collateral, and sales support tools.
- Track/ measure marketing outcomes, including marketing activities, responses, leads, sales, and ROI.
Associate Proposal Manager
Medscape Education (WebMD)
Newark, USA
05.2022 - Current
- Delivered streamlined project management solutions for healthcare-specific verticals.
- Mentored and guided two APMs to effectively manage vertical operations.
- Managed timelines, conducted copyediting, and facilitated reviews for proposal submissions.
- Served as primary liaison for freelancers and internal writers to secure required materials for proposals.
- Created reference database supporting writers internally and externally.
Editorial Services Coordinator
Medscape Education (WebMD)
Newark, USA
10.2020 - 05.2021
- Utilized WorkFront to migrate project stages from verbal planning to active implementation on Medscape.
- Obtained, cataloged, and distributed reference materials to Medical Education Staff.
- Handled procurement of copyright clearances with diverse publication providers.
- Ensured that all relevant information was included in the final version of the proposal before submission.
Media Strategist Consultant
Kota Alliance (Non-Profit Organization)
New York, USA
06.2020 - 08.2020
- Formulated tailored marketing plans to boost the organization's visibility.
- Facilitated benchmark meetings with the media team to strategize content planning and drive engagement.
Media Content Strategist
St. John's University
Queens, USA
08.2018 - 05.2020
- Managed and generated engaging content for St. John's Now across social media accounts.
- Engaged with the student body to be an inclusive/helpful resource for St. John's students.
- Developed marketing strategies and promotional campaigns for St. John's.
- Produced graphic designs, photographs, videos, and ads for events, on or off campus.
- Utilized editing and photography tools to enhance storytelling.
Human Resources Coordinator
The Estée Lauder Companies Inc.
New York, USA
06.2018 - 08.2018
- Responsible for resolving employee inquiries and requests by providing business performance management resources, training, and proper case management.
- Supported the HR directors with recruitment and onboarding processes.
Education
Master of Science - International Communication
St. John's University
Queens, NY05.2020
Bachelor of Arts - Interpersonal Communication & Media Studies
The University of New Haven
West Haven, CT12.2017
Skills
- Software: Salesforce, Adobe Creative Suite, Buffer, Canva, Meltwater, Streamyard, Microsoft Suite, SharePoint, BaseCamp, Google Suite, and Workfront
- Creative Content Creation
- Brand Development
- Stakeholder Engagement
- Partnership Development
- Thought Leadership
- B2B/B2C Strategic Marketing
- Event & Tradeshow Coordination/ Management
- Strategic Marketing Campaign Management/ Development
- Project Management
- Training and Mentoring
- Lead Generation
Accomplishments
- Marketing Award 2023 from Medscape Education
References
References available upon request.
Timeline
Marketing Manager
Medscape Education (WebMD)
01.2023 - Current
Associate Proposal Manager
Medscape Education (WebMD)
05.2022 - Current
Editorial Services Coordinator
Medscape Education (WebMD)
10.2020 - 05.2021
Media Strategist Consultant
Kota Alliance (Non-Profit Organization)
06.2020 - 08.2020
Media Content Strategist
St. John's University
08.2018 - 05.2020
Human Resources Coordinator
The Estée Lauder Companies Inc.
06.2018 - 08.2018
Master of Science - International Communication
St. John's University
Bachelor of Arts - Interpersonal Communication & Media Studies
The University of New Haven
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