Quincy Yarbrough

• Increased lead generation by developing and executing targeted marketing campaigns.
• Reported on demand generation’s contribution to the pipeline and revenue.
• Utilized Salesforce and Pardot to generate reports on lead generation and engagement.
• Simplified Salesforce reporting by creating monthly MQL and SQL activity reports highlighting conversion rates.
• Managed relationships with external vendors and partners for efficient demand generation, including paid social media ads, PPC, and SEO campaigns.
• Evaluated and recommended new vendors and campaign opportunities.
• Boosted conversion rates through targeted email nurture sequences.
• Conducted regular A/B testing on email campaigns and landing pages to optimize content for engagement.
• Leveraged social media platforms to enhance brand visibility and generate qualified leads.
• Aligned with SDR and sales teams to optimize outreach strategies, conversion, and workflow.
• Collaborated with cross-functional teams to ensure consistent messaging and alignment across marketing initiatives.
• Drove demand generation efforts in North America through omnichannel digital campaigns, email marketing, and webinars.
• Oversaw the preparation of marketing copy, images, videos, emails, and other collateral.
• Analyzed and reported on KPIs to validate the success of marketing campaigns.
• Optimized email campaigns to increase open and click-through rates.
• Improved website visibility through the development and implementation of SEO strategies.
• Worked with sales teams to align email marketing with business goals and drive lead generation.
• Managed multiple SDR outreach email projects to enhance outbound and lead nurturing efforts.
• Collaborated with SEO experts to ensure cohesive strategies between organic search and paid advertising campaigns.
• Enhanced lead generation through targeted local events and trade shows.
• Increased conversion rates by tailoring messaging and collateral to target audiences.
• Streamlined processes for event planning and execution, reducing costs while maintaining quality experiences.

• Managed quarterly webinars focused on various product solutions and relevant thought leadership topics, as well as partner webinars
• Managed all content syndication programs and the relevant lead nurture streams
• Managed administrative logistics of events planning and event promotions
• Worked closely with the business development team to coordinate event follow-up and create opportunities
• Managed company presence and sponsorships at tradeshows and other in-person and virtual events
• Built prospect lists of potential new accounts through research and identification of business opportunities
• Created a Demand Generation Procedural Guide for organizational training purposes
• Managed all administrative duties within the DG team to follow the Demand Generation Procedural Guide using Highspot, Confluence, Salesforce, PowerBI, Salesloft and Monday.com
• Wrote and managed the creation of new nurture streams focused on SaaS, Cloud and SAP materials
• Identified appropriate marketing channels and target customers for campaigns
• Worked closely with in-house design and brand team to develop written and visual assets
• Met with vendors to assess events and negotiate pricing
• Oversaw preparation and management of event budgets to deliver at or below projected costs
• Coordinated with sales, marketing and brand teams to publicize and promote events
• Developed and implemented successful marketing plans to generate event revenue
• Oversaw event registration process by collecting and reporting on attendee information
• Analyzed and reported on KPIs using PowerBI and Salesforce to validate and demonstrate success of marketing campaigns

• Built new connections and made initial contacts with prospects via Mailshake.
• Increased linkbuilding results by over 100%.
• Edited existing product pages, blogs and guides to improve SEO.
• Wrote and edited 2-3 weekly blogs via WordPress.
• Assisted in creating resources about high-level project management concepts.
• Created and managed multi-level nurture campaigns in HubSpot.
• Wrote and tracked biweekly newsletters, sent to over 250,000 subscribers.
• Created social media content calendars and managed all social media channels via Hootsuite.
• Managed official LinkedIn group - Project Manager Community - with over 450,000 members.
• Worked with product and sales team members to create multifunctional marketing materials.
• Assisted Content Director with data management and reporting.

Onnit Gym acts as a physical fitness space, as well as the headquarters for Onnit Inc. - a supplement and fitness equipment brand.

• Acted as an effective liaison between clients and internal departments.
• Created and updated digital files to maintain current client account records.
• Performed general office duties, including answering multi-line phones, routing calls and messages and greeting visitors.
• Interacted with vendors, contractors and professional services personnel.
• Managed social media accounts to grow engagement, such as @onnitgymatx
• Collaborated on marketing calendars and posted new content to coincide with product and service releases.
• Supported SEO initiatives to improve content, keywords, and branding.
• Assisted in the planning of certification events hosting 100+ attendees.

Apollo Endosurgery, Inc. is a medical device company focused on less invasive therapies for the treatment of obesity and gastrointestinal conditions.

• Assisted in development and management of marketing and digital content, including emails, landing pages and social media materials.
• Assisted in development of content and campaign calendars.
• Created and edited content, such as website copy, blogs, e-books and infographics.
• Assisted in measurable cross-channel marketing strategies and campaigns.
• Assisted in measurement and reporting of track marketing and campaign ROI.
• Cultivated and expanded social media presence across multiple platforms.
• Acted as Production Assistant on the 2019 Orbera Photo/Video Shoot.

GroupBy Inc. transforms the way retailers interact with their consumers online through data-driven eCommerce and knowledge management solutions.

• Developed and executed content calendar to align with business initiatives and product releases.
• Developed marketing digital content distribution, including eblasts, landing pages, form creation, SEO and social media.
• Built and designed content and copy for website, social media, e-books, infographics and blogs.
• Managed all social media accounts as well as dedicated LinkedIn product user groups.
• Oversaw all external design creation.
• Provided administrative support to senior staff including organizing lead gen. documentation.
• Assisted in management of all press inquiries and analyst relations with Forrester Research Inc. and Gartner Inc.
• Managed PR relationship with Ketner Group Communications.
• Assisted in creating press releases and media responses.
• Developed comprehensive email lead generation campaigns with engaging content and copy.
• Managed email campaigns and content/campaign calendars
• Defined and tracked campaign strategies and success.
• Managed tradeshow efforts, such as promotional activities and logistic planning.
• Acted as editorial media presence at ShopTalk 2018.

Lumesse provides Talent Solutions to more than 2,300 organizations in over 70 countries, enabling them to engage and nurture top talent.

• Supported the marketing team with daily operational functions.
• Assisted in creating strategic marketing and lead generation campaigns.
• Conducted market research to support campaign targeting and execution.
• Developed and designed various marketing materials, such as the whitepaper, How to Engage Your Employees Using the "4 S's": Positive Psychology as the Newest Trend in Talent Acquisition and Retention
• Wrote and developed weekly blogs.
• Updated lead and client information via Salesforce.
• Created and monitored email campaigns via Pardot.
• Assisted in keyword research and edited content to supported Search Engine Optimization.
• Assisted in the organization and execution of Webinars.
• Managed tradeshow efforts
• Monitored social media and online sources for industry trends.