Built the Mid-Market segment from the ground up, collaborating cross-functionally with Marketing, Engineering, and Operations to develop a scalable sales motion
Owned the entire sales cycle - from discovery and technical demos to proof-of-concept delivery and contract negotiations
Designed and executed all outbound strategies, including cold calls, personalized messaging, LinkedIn outreach, and direct mail campaigns
Played a key role in establishing and nurturing the AWS partnership; organized joint office visits and hosted enablement events with their teams
Account Executive
Zesty
San Mateo, USA
10.2022 - 09.2024
Ranked as top U.S. performer, achieving over $1.6M in sales.
Led full-cycle deal negotiations with companies of 150 to 5,000 employees.
Conducted interviews and training sessions for AEs and BDRs, enhancing team performance.
Contributed to development of Zesty's sales motion, focusing on pre-sales workflows and discovery frameworks.
Assisted in restructuring business model and pricing strategy for improved market positioning.
Account Executive
Cloudflare
San Francisco, USA
04.2020 - 09.2022
Achieved YTD quota and negotiated multi-year contracts to maximize the total contract value.
Consistently won deals against numerous competitors and displaced legacy providers including Cloudflare's self-service plan by understanding core needs and delivering sufficient value for the prospect to choose Cloudflare.
Learned the needs of multiple online industries to effectively pair accounts owned and Cloudflare's product offerings.
Worked with outbound and self-service BDRs to drive new conversations and restart previously dead conversations.
Business Development Representative
Cloudflare
San Francisco, USA
05.2019 - 04.2020
Surpassed quota every quarter of 20 qualified opportunities passed to my Account Executives
Sparked initial conversations with net-new prospects through emails, calls, and Linkedin messages.
Increased outreach by drafting personal emails tailored for specific director level and above recipients in tandem with targeted campaigns.
Account Executive
YELP
San Francisco, USA
07.2018 - 05.2019
Exceeded sales quota and became the top performing sales representative out of a hiring class of 84.
Drove the full sales cycle to attain new business by making introductory calls, assessing business goals, working with business owners in Yelp's platform and packages, and closing the deal.