R. ANTHONY PREWITT
Jersey City
Summary
With 13 years of experience in brand marketing and commercial expertise in the spirits and wine industry, this professional brings a unique blend of servant leadership and strategic thinking. Throughout their career, they have consistently demonstrated a strong track record of driving brand equity and surpassing commercial targets. As a passionate and solution-oriented leader, they excel in the art of storytelling and constructing brands through consumer-centric market strategies. Their solid foundation in commercial fundamentals allows them to effectively build brands and enhance their value.
Overview
13
13
years of professional experience
Work History
Director of Prestige Channel Marketing
Suntory Global Spirits
05.2024 - 01.2025
- Optimized 2024 Program On-Premise Program Calendar resulting in +12.7 % ON-Premise NSV Growth across core Baseline Brand Product Assortment
- Led 2025 ONP Luxury Program Development in partnership with Global Brand House & Field Marketing
- Partnered with VP of U.S Commerical Strategy to set 2025 KPI, NSV, and Volume Targets for Prestige Division
- Led 2025 Prestige Trade Advocacy Program Development in Partnership with Trade & Field Marketing Teams
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas
Senior Brand Manager (Hennessy V.S)
Moet Hennessy (LVMH)
05.2023 - 04.2024
- Partnered with Global HQ(Maison) to create new 2024 Global Campaign
- Managed V.S. P&L of $56.7MM across a fully integrated 360 Brand Plan supporting ATL Media, Partnerships, Agencies, BTL Activation
- Implemented data-driven decision making by analyzing various metrics such as Nielsen sales data, IRI(Circana) Scan Data, Kantar Brand health tracker, Consumer Focus Groups
- Partnered with Consumer Insights to gather data on consumer passion points, trends, triggers, and barriers to define new occasion and cocktail strategy for ON- Premise
- Partnered with Commercial & Activation Teams to develop new Channel Strategy in High Energy, Prestige, Casual Dining, & Resorts/Luxury Bar Channels for Hennessy V.S, V.S.O.P, X.O., resulting in +3.2% in Volume Growth vs. 2023
Senior Brand Manager (Moet & Chandon)
Moet Hennessy (LVMH)
04.2019 - 05.2023
- Partnered with Commercial & Insights Team to identify 'Must-Win' Markets by Channel for Moet Ice & Nectar Rose resulting in +18% NSV in 2022
- Managed crisis communications during challenging situations, mitigating potential damage to company reputation.
- Led market research initiatives to gather insights on consumer preferences, trends, and competitor analysis.
- Led Concept and Execution of 2021 'Greatness Under Pressure' Campaign (Moet X NBA Partnership) delivering +27% Volume of Total Portfolio growth in 2021.
- Evaluated and adjusted marketing strategies based on evolving market conditions, ensuring brand remained relevant and competitive in the industry.
Prestige Sales Manager
Pernod- Ricard USA
02.2016 - 04.2019
- Managed Business Development, Partnerships, Activations in top 40 'Prestige Accounts' In NYC
- Achieved 108 % of Volume KPI's for The Prestige Core Whiskey Portfolio (Royal Salute, Glenlivet, Red Breast, Middelton) in 2017
- Partnered with brand teams to create Prestige experiences and events in High Energy, Fine Dining, Luxury Retail, Private Client & Club
- Increased Revenue Growth +14% on Core Prestige Marques in Fiscal Year 2018
- Partnered with Brand & Trade Marketing Teams to Develop Luxury and Impactful On & Off Premise Tools
- Developed strong relationships with high-end clientele, resulting in consistent High Net Worth Individual (HNWI) Engagement in Experiential
- Established a solid reputation within the industry through networking events, attending trade shows, and building professional partnerships.
State Market Manager
Marnier-Lapostolle, Inc
05.2013 - 02.2016
- Delivered Consistent Volume Growth on Grand Marnier Higher Marques, Grand Marnier Innovations, and Kappa Pisco yielding +21% in volume over 24-month period for the State of Florida
- Responsible for On-Trade, Regional Chains, and OFF-Trade Business Development in Key Markets of Miami, Tampa, Orlando, Northern Florida increasing NSV + 28% on Prestige Marques
- Managed Two Brand Ambassadors, Lead all GSMs & QBRs with distributor, Managed KPI's, Pricing, & Fiscal Objectives for Distributor
- Cultivated and Maintained Key Relationships with Key Account & Distributor Stakeholders
- Built brand awareness in local market and increased penetration with proactive strategies.
Account Executive
Break-Thru Beverage
08.2011 - 05.2013
- Delivered $1.3MM of DGP, primarily of E&J Gallo On-Premise Wine Portfolio in 2012
- Conducted Staff Trainings, Wine Dinners & Pairings, along with Wine list Optimization for Key Accounts in South Florida
- Identified and cultivated new areas of Business Development within Territory
- Worked with Finance Director to Ensure proper pricing guidelines and value chains were in place within Key Accounts
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for accounts
Education
B.A. - American History & Civil Liberties
University of Mississippi
Oxford, MS01.2011
WSET LEVEL II Wine & Spirits Certification w/ Distinction -
Wine And Spirits Education Trust
01.2012
Skills
- Strategic planning
- Decision-making
- Project management
- Budget management
- Financial reporting
Timeline
Director of Prestige Channel Marketing
Suntory Global Spirits
05.2024 - 01.2025
Senior Brand Manager (Hennessy V.S)
Moet Hennessy (LVMH)
05.2023 - 04.2024
Senior Brand Manager (Moet & Chandon)
Moet Hennessy (LVMH)
04.2019 - 05.2023
Prestige Sales Manager
Pernod- Ricard USA
02.2016 - 04.2019
State Market Manager
Marnier-Lapostolle, Inc
05.2013 - 02.2016
Account Executive
Break-Thru Beverage
08.2011 - 05.2013
B.A. - American History & Civil Liberties
University of Mississippi
WSET LEVEL II Wine & Spirits Certification w/ Distinction -
Wine And Spirits Education Trust
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