Summary
Overview
Work History
Education
Skills
Timeline
Generic

R Hamilton

Humble,TX

Summary

Results-driven management professional with proven ability to lead teams to success. Strong focus on team collaboration, operational efficiency, and achieving measurable outcomes. Adept at strategic planning, process improvement, and fostering culture of accountability and excellence. Known for adaptability and consistently meeting changing organizational needs.

Overview

24
24
years of professional experience

Work History

Results Manager

DealerCMO
08.2011 - Current
  • Manage 25 online advertising campaigns, budgets and processes for automotive dealerships
  • Manage accounts and relationships while being well-organized with the ability to multi-task
  • Communicate effectively
  • Detail-oriented team player
  • Integral role in recommending and implementing strategies for driving results for our clients
  • Demonstrates ownership and accountability
  • Strong troubleshooting skills, with creative ability to overcome challenges and achieve resolution
  • An understanding of the online market with exposure to search advertising, auto websites, inventory management and implementation
  • Effectively use various forms of digital advertising to drive traffic and maximize a client's budget and ROI
  • Work closely with creative & web team on campaign initiatives, concepts & asset creation to support campaigns
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Cross-trained existing employees to maximize team agility and performance.
  • Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
  • Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.

Associate Media Director (Contract/Freelance)

Community Coffee, Celebrity Cruises, Voskos Greek Yogurt, Herdez, La Victoria, Idahoan
08.2011 - 08.2022
  • Supervise team of media planners and interns
  • Develop media allocation proposals by month with expected revenue & traffic results including product focus and creative focus
  • Work closely with creative & web team on campaign initiatives, concepts & asset creation to support campaigns
  • Allocate the available digital media inventory to achieve key objectives & install calibration check points so the results are shared and reallocation can be easily accomplished
  • Worked with agency to develop solid frequency of reporting on results vs
  • Goals, share of key learnings & how to enhance future plans with learnings
  • Share best practices with global teams to ensure core objectives are being met and to enhance revenue production
  • Perform on-going competitive reviews & analyses
  • Helps to traffic media/work with creative team weekly to optimize performance and test various branding components along with call to actions

Digital Marketing Manager

Wheeler Interactive
10.2018 - 12.2019
  • Managed production schedule
  • Reporting for all RV and Automotive dealerships
  • Ensured billing procedures ran smoothly
  • Assisted in implementing, monitoring and troubleshooting media projects
  • Provided administrative support for the digital marketing department

Digital Media Manager

Definition6
04.2010 - 08.2011
  • Provided training and development for media planners and coordinators
  • Worked with traffic and account service on process and procedure
  • Developed and trained Sales, and Account service on display media
  • Detail oriented, organized, a multi-tasker and able to work well under pressure
  • Demonstrated a high level of competency in the areas of management, maintenance, and media expertise

Digital Media Supervisor

Starcom Worldwide
06.2007 - 03.2010
  • Overseeing the Media Planners were effectively negotiating media costs, positioning, and added value packages on behalf of Disney Pictures
  • Developed and trained Media Planners, Assistant Media Planners and interns for advancement
  • Evaluated and assessed media performance in order to determine the extent to which the original media objectives and strategies were accomplished
  • Closely supervised the implementation and execution of the media plans, which includes objectives, budgeting, scheduling and establishing benchmarks for control
  • Responsible for yearly upfront negotiations to secure high impact placements, and low rates
  • Demonstrated a high level of competency in the areas of management, maintenance, and media expertise
  • Day-to-day liaison between the client and the media community
  • Accountable for accuracy and media intelligence
  • Ensured the client's media plans are developed and implemented
  • Trained junior team members on industry best practices and company processes, contributing to overall team growth and development.

Interactive Media Planner

Moxie Interactive
02.2005 - 03.2007
  • Implemented and maintained media plans and optimized efforts for online media campaigns
  • Worked well with a team; function as a leader, and also work independently
  • Developed and issued RFPs, gathered and analyzed proposals, negotiated rates & positioning as required
  • Balanced competing priorities effectively while managing tight deadlines in a fast-paced environment.
  • Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.
  • Collaborated closely with creative teams to develop compelling and cohesive multimedia content.
  • Presented strategic recommendations to senior management based on rigorous analysis of available data sources.
  • Negotiated favorable rates with media suppliers, securing the most advantageous placements for clients'' campaigns.

eCommerce Campaign Coordinator (Contract)

InterContinental Hotel Groups
08.2004 - 02.2005
  • Liaison between planners and hotel brands to find new ways to drive hotel bookings
  • Analyzed campaign data to inform decision-making, adjusting tactics as needed to achieve objectives more efficiently.
  • Facilitated cross-departmental collaboration to align messaging, resources, and goals across the organization.
  • Evaluated post-campaign performance metrics to identify areas for improvement in future initiatives.

Interactive Marketing Sales Coordinator

AOL/Time Warner
12.2003 - 08.2004
  • Responded to internal and external business needs by creating customizable and scalable strategic advertising solutions
  • Identified and developed opportunities to drive incremental revenue on an account-by-account basis through campaign analysis
  • Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
  • Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
  • Supported sales team members in achieving individual goals and targets through coaching, mentoring, and guidance.
  • Cultivated long-lasting relationships with existing clients by providing ongoing support throughout the post-sales process.
  • Managed accounts to retain existing relationships and grow share of business.
  • Prepared sales presentations for clients showing success and credibility of products.

Sales Coordinator

Premiere Radio Network
08.2000 - 12.2003
  • Improved team collaboration by initiating regular coordination meetings.
  • Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
  • Supported sales team members in achieving individual goals and targets through coaching, mentoring, and guidance.
  • Built relationships with customers and community to establish long-term business growth.
  • Managed accounts to retain existing relationships and grow share of business.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Compiled and analyzed data to determine approaches to improve sales and performance.

Education

Brookhaven
Farmers Branch, TX

Skills

  • Customer service
  • Team leadership
  • Time management
  • Decision-making
  • Staff training and development
  • Goal setting
  • Verbal and written communication
  • Staff management

Timeline

Digital Marketing Manager

Wheeler Interactive
10.2018 - 12.2019

Results Manager

DealerCMO
08.2011 - Current

Associate Media Director (Contract/Freelance)

Community Coffee, Celebrity Cruises, Voskos Greek Yogurt, Herdez, La Victoria, Idahoan
08.2011 - 08.2022

Digital Media Manager

Definition6
04.2010 - 08.2011

Digital Media Supervisor

Starcom Worldwide
06.2007 - 03.2010

Interactive Media Planner

Moxie Interactive
02.2005 - 03.2007

eCommerce Campaign Coordinator (Contract)

InterContinental Hotel Groups
08.2004 - 02.2005

Interactive Marketing Sales Coordinator

AOL/Time Warner
12.2003 - 08.2004

Sales Coordinator

Premiere Radio Network
08.2000 - 12.2003

Brookhaven

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R Hamilton