Work Preference
Summary
Overview
Work History
Education
Skills
Certification
Timeline
Personal Information

RICHARD KEITH FELT

Lake Geneva Jaycees
Twin Lakes,WI

Work Preference

Desired Job Title

Marketing DirectorDigital Marketing Director

Work Type

Full TimePart TimeContract WorkConsultingGig WorkSeasonal Work

Location Preference

On-SiteRemoteHybrid

Location:

Twin Lakes, WILake Geneva, WIMilwaukee, WIChicago, ILMadison, WI

Open to relocation:

Yes

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsWork from home optionPaid time offPaid sick leave401k matchStock Options / Equity / Profit Sharing

Summary

Marketing leadership spanning 15+ years across multiple industries, building scalable, modern marketing operations. Translates business goals into go-to-market strategy, brand positioning, and demand generation execution. Drives cross-functional programs with executives, partners, vendors, and sales teams to convert complex priorities into measurable results for customers and revenue.
7

Certifications

18
Years of experience

Work History

Founder / Marketing Strategist

17 Years 9 Months
Concentric Media Enterprises, LLC | WI | 2009.01 - Current

Developed multi-brand marketing publishing and business development platform through founding and establishing B2B brand operations across ERPKonnect, Business Transformation Today (BTT), and West Trax Americas, alongside B2C-focused Unbreakable Marketing.

Marketing & Sales Director

4 Years 9 Months
Hawk's View Golf Club | Lake Geneva, WI | 2022.01 - Current

Developed brand marketing and customer-acquisition strategy to support growth across multi-revenue hospitality and recreation operations, covering championship golf, par-3 golf, weddings, outings, events, food and beverage, instruction and fittings, and seasonal experiences.

Youth Travel Hockey Coach

9 Months
Winter Club Hockey | Lake Forest, IL | 2026.01 - Current

Directed competitive youth travel teams, guiding player development, coordinating team communication, preparing for games, and maintaining structured, accountable team standards.

Board Leadership

8 Years 9 Months
Lake Geneva Jaycees | Lake Geneva, WI | 2018.01 - Current

President, 2025. Past President, 2026. Internal Vice President, 2024–25. Social Media Director, 2023–24. Directed organizational planning, aligned board collaboration, and guided community program and major event support.

Education

Bachelor of Science

Northeastern University | Boston, MA | 2009-01
  • Cum Laude
  • Transferred in 2007; Dean's List; National Society of Collegiate Scholars; Phi Alpha Theta.

Skills

Digital campaign management
Marketing analytics
SEO optimization
Google Ads expertise
Marketing automation
Customer acquisition strategies
Brand positioning
Demand generation
Revenue growth strategies
Content strategy development
Strategic thinking skills
Cross-functional leadership
Stakeholder management
Project management skills
Effective communication
CRM & Automation: HubSpot
Salesforce
ActiveCampaign
Analytics & Search: GA4
Google Tag Manager
Search Console
Semrush
Ahrefs
Paid Media: Google Ads
LinkedIn Campaign Manager
Meta Ads Manager
Web & Creative: WordPress
Adobe Creative Cloud
Canva

Certification

  • Applied AI Foundations - OpenAI Academy, 2026
  • Google Ads Search Professional - Google Digital Academy, 2026
  • Google Analytics - Google Digital Academy, 2026
  • Digital Marketing - HubSpot Academy, 2026
  • AEO Fundamentals - HubSpot Academy, 2026
  • SEO Essentials - Semrush, 2026
  • On-Page SEO and AI Search Essentials - Semrush, 2026

Timeline

Youth Travel Hockey Coach
Winter Club Hockey
2026.01 - Current
Marketing & Sales Director
Hawk's View Golf Club
2022.01 - Current
Board Leadership
Lake Geneva Jaycees
2018.01 - Current
Founder / Marketing Strategist
Concentric Media Enterprises, LLC
2009.01 - Current
Northeastern University
Bachelor of Science

Personal Information

Title: Senior Marketing Leader | Brand Growth, Demand Generation, & Go-to-Market Strategy

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RICHARD KEITH FELT