RAANA ZAREA
Summary
Strategic brand and marketing professional with over 10 years of experience in brand development, content creation, and experiential marketing. Skilled in executing concepts across social media, retail, events, and visual storytelling. Expertise includes creative direction, content production, brand partnerships, and audience engagement across physical and digital channels.
Overview
14
14
years of professional experience
Work History
Independent Contractor / Production Assistant
Studio East
01.2026 - Current
- Collaborate on creative concepts and brand direction for photo and content productions.
- Assist with creative styling and shoot production, including set preparation, product/prop styling, and on-set execution.
- Support the development of brand deliverables and visual assets across marketing and digital channels.
- Contribute to social media content creation through photography, video, styling, and creative direction.
- Partner with creative teams to bring concepts from initial ideation through production and final content delivery.
Advisory Board Member
Westminster School for Young Children
01.2024 - Current
- Advise on financial planning, including budget allocation and discretionary spending.
- Develop and execute fundraising strategies supporting capital improvements, equipment purchases, and scholarship growth.
- Chair the annual Spring Fling fundraising event, the organization's largest fundraising initiative.
- Lead end-to-end event execution, including vendor sourcing and negotiation, sponsorship outreach, donor engagement, and logistics planning.
- Coordinate with board members to delegate responsibilities and ensure efficient event preparation.
- Oversee ticketing systems, guest experience, and event-day operations, ensuring seamless check-in and engagement.
- Manage full event lifecycle including setup, live execution, and post-event breakdown.
Owner & Operations / Events Manager
Zartiques
01.2013 - Current
- Launched and managed a 10,000 sq ft retail space, overseeing daily operations, merchandising, and customer experience.
- Started and manage the social media for the business, growing a loyal following of over 10k with high conversion rates.
- Directed relationships with 50+ vendors, including contract negotiation, onboarding, inventory management, monthly payouts, and ongoing communication.
- Planned and executed pop-up events across the Triangle area in partnership with venues and brands; managed logistics including venue coordination, ticketing, marketing, setup, execution, and breakdown.
- Secured and operated three short-term retail pop-up locations through negotiated lease agreements; led space design, merchandising, and promotional strategy.
- Conceptualized and hosted ticketed in-store events and workshops to drive traffic, brand awareness, and revenue.
- Built and managed an e-commerce platform, overseeing inventory systems, order fulfillment, and customer service operations.
- Provided in-home and virtual design consultations, delivering tailored product selections and client experiences that increased sales conversions.
Skills
- Social Media & Content Creation
- Experiential marketing
- Event Production
- Creative Production
- Brand Strategy & Creative Direction
- Shoot Styling & Production
- Visual Merchandising
- Marketing & Promotions
- E-commerce
- Vendor & Project Management
- Content Strategy
- Brand Partnerships
Timeline
Independent Contractor / Production Assistant
Studio East
01.2026 - Current
Advisory Board Member
Westminster School for Young Children
01.2024 - Current
Owner & Operations / Events Manager
Zartiques
01.2013 - Current