Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Rabia Hamud

Los Angeles,CA

Overview

3
3
years of professional experience

Work History

Ecommerce Specialist

Freelance
02.2022 - Current
  • • Managed TikTok Shop for various brands, significantly increasing online sales through engaging content and targeted social commerce strategies
  • • Developed and implemented creative content for TikTok, leading to a 30% increase in follower engagement and a notable uptick in ecommerce conversions
  • • Analyzed performance metrics to optimize content strategy, resulting in improved visibility and sales through TikTok's ecommerce platform
  • • Collaborated with influencers to create compelling brand stories, enhancing product visibility and fostering a community of brand advocates.

Bartender

Instawork
02.2021 - Current
  • Mixed unique and interesting cocktails for customers, including bar specials.
  • Developed loyal clientele by consistently delivering outstanding service and engaging in friendly conversation.
  • Implemented cost-saving measures such as portion control guidelines, reducing overall expenses without sacrificing quality.
  • Continuously updated knowledge of industry trends, introducing new cocktails and techniques to the menu.
  • Managed bar inventory, restocked supplies and placed orders for spirits, beer, wines, and mixers.
  • Recruited and trained new bartenders and barbacks to help maintain talented team.

Education

Bachelor of Business Administration - Marketing

California State University - Long Beach
Long Beach, CA
05.2024

Skills

  • Leadership
  • Microsoft 365
  • Analytical Thinking
  • Google Analytics
  • Adobe Photoshop
  • SEO & Advertising
  • Digital Marketing
  • Paid Media Strategy
  • Communication
  • Creativity

Additional Information

Projects

Social Media and Design Specialist I Cookie Plug

March 2024-Present

- Led digital content creation initiatives for Cookie Plug, developing engaging and brand-aligned multimedia content to drive online engagement and customer retention.
- Managed the scheduling and timely publication of digital content across various platforms, ensuring optimal audience reach and interaction.
- Coordinated directly with company owners and stakeholders to align digital marketing strategies with overall business goals, ensuring seamless brand messaging and effective promotion.
- Implemented content calendars and scheduling tools to streamline content publication processes, enhancing productivity and ensuring a consistent online presence.
- Conducted regular performance analyses of digital marketing campaigns, utilizing insights to refine strategies and improve content effectiveness.
- Fostered collaborative relationships with cross-functional teams to support integrated marketing efforts, enhancing brand coherence across all digital channels.
- Stayed abreast of digital marketing trends and platform updates, applying best practices to content creation and distribution strategies to maintain a competitive edge.


Timeline

Ecommerce Specialist

Freelance
02.2022 - Current

Bartender

Instawork
02.2021 - Current

Bachelor of Business Administration - Marketing

California State University - Long Beach

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Rabia Hamud