Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Rachael Alston

Wilmington,Delaware

Summary

Dynamic Senior Producer at JPMorgan Chase, with a proven track record in strategy, stakeholder communication, and project management. Adept at driving business results through strategic campaign execution and capacity forecasting. Experienced at partnering across organizations to solve problems, Thrive in fast-paced environments, ensuring successful and profitable campaign delivery.

Overview

5
5
years of professional experience

Work History

Senior Campaign Producer

JPMorgan Chase
Wilmington, Delaware
08.2022 - Current
  • Facilitate comprehensive project management support from ideation through deployment
  • Streamline communication between Lines of Business and campaign delivery teams to drive effective results
  • Guide Marketers in execution best practices, recommending strategies to enhance campaign performance
  • Provide updates on campaign status, capacity forecasting, and issue resolution for lines of business
  • Oversee weekly distribution of campaign status reports sheets to stakeholders across lines of business
  • Conduct quarterly operational health sessions with leadership to emphasize change management and partnership effectiveness

Digital Project Strategist

Exclusive Marketing Agency
01.2021 - 05.2022
  • Oversaw implementation of Acquisition Strategy across Book of Work
  • Facilitated client kickoff calls to clarify business goals and vision
  • Onboarded clients, establishing timelines for email, ads, web development, and social media strategies
  • Led regular touch points with clients to review results and recommend new strategies
  • Collaborated with the internal production team to nurture leads, drive sales, and promote new products

Education

Bachelor of Arts - Journalism, Public Relations

Georgia State University
01.2011

Skills

  • Entrepreneurial mindset
  • Strategic planning
  • Stakeholder communication
  • Project management
  • Problem solving
  • Scheduling and coordination
  • Customer engagement
  • Sales optimization
  • Team leadership
  • Continuous learning
  • Digital marketing expertise
  • Software proficiency: HubSpot, Wrike, Basecamp, Salesforce, Marketo, WorkFront, Microsoft Office

References

References available upon request.

Timeline

Senior Campaign Producer

JPMorgan Chase
08.2022 - Current

Digital Project Strategist

Exclusive Marketing Agency
01.2021 - 05.2022

Bachelor of Arts - Journalism, Public Relations

Georgia State University

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Rachael Alston