Rachael Andoscia

My role as director of events is lead the strategy, planning, and execution of trade shows, conferences, and industry events on a global scale. I work closely with internal teams, external vendors, key stakeholders and senior leadership ensure the successful implementation of all event-related activities

• Lead the overall strategy for over 100 trade shows and industry events annually, ensuring alignment with corporate goals and objectives. Manage end-to-end event planning, logistics, execution, and post-event analysis.
• Establish and maintain relationships with a variety of vendors, including contractors, designers, and technology providers.
• Oversee contract negotiations and ensure vendors meet budgetary, timing, and quality standards.
• Develop and manage comprehensive event budgets, ensuring optimal allocation of resources, minimizing costs, and maximizing event impact. Monitor and report on budget performance throughout the event life cycle.
• Lead and mentor a team of event professionals, coordinating roles and responsibilities, fostering a collaborative environment, and driving performance excellence
• Secured high-profile speakers and entertainers, elevating event prestige and attracting larger audiences.
• Developed innovative marketing strategies to promote events, resulting in higher attendance rates.

I joined ADS, Inc. in May 2010 to manage a portfolio of events. Within three months, I was promoted to lead the entire events department, reflecting my proven ability to deliver results and drive initiatives. In May 2022, I was further elevated to the role of Senior Event Manager, where I am responsible for shaping the strategic direction and execution of both ADS-hosted and attended events.

• Designed creative event themes that resonated with target audiences and enhanced brand image..
• Oversaw all aspects of event logistics, from creation of event website, registration to post-event follow-up activities.
• Led cross-functional teams to successfully plan and execute large-scale corporate events.
• Maintained detailed records of all events including budgets, timelines, vendor contacts for future reference.
• Trained junior team members on best practices in event management, fostering professional growth within the organization.
• Continually researched industry trends to stay updated on best practices in event planning.

As the primary point of contact for Remy Cointreau and Edrington Americas within the state of Virginia, I was responsible for driving on-premise performance and ensuring the success of key strategic initiatives. My role involved overseeing and nurturing relationships with the top 60 accounts in the region, while also leading a team of 11 sales representatives. Additionally, I coordinated and executed a wide range of events, tailored to meet diverse client needs and maximize brand visibility.

• Oversaw and monitored the annual budget, ensuring alignment with organizational objectives, and established quarterly sales goals for the team.
• Designed and executed a targeted marketing campaign in collaboration with a local magazine to enhance brand visibility.
• Led the training and development of the sales team, focusing on advanced sales techniques, event execution, and brand strategy implementation. Additionally, conducted quarterly performance evaluations to track progress and support team members in achieving their objectives
• Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all sales regions and touchpoints.
• Planned, coordinated, and hosted an average of 60 events annually, accommodating between 50 and 300 attendees per event. Ensured seamless execution while maintaining high levels of attendee satisfaction.