RACHAEL FORBITO

• Cardiovascular Institutional Hospital Sr TBM, 01/2012 to present.
• Hospital representative for New Orleans and Southern Louisiana, Institutional Sales
• New Orleans (University medical Center - LSU & Tulane), Ochsner Medical Center, Touro, West Jefferson Medical Center), Baton Rouge (Our Lady of the Lake, Baton Rouge General Hospital, Ochsner BR), Hammond (North Oaks Hospital), Houma (Terrebonne General, Ochsner Chabert) and Thibodaux (Thibodaux General)
• Launch new cardiovascular products for disease states of oHCM, NVAF, VTE
• 2022 finished #1 new patient prescription volume in region.
• Coordination with matrix to establish patient access via Risk Evaluation and Mitigation Strategy platform to patient access in alliance with area reimbursement team.
• Develop and execute business plan to establish and grow market by outlining strategic drivers, tactics, and applying resources to promote to health care providers, hospital administrators, key influencers, and ancillary hospital staff along patient continuum.
• Develop and execute strategies to reach difficult to access health care providers and accounts in compliant manner.
• Develop and leverage strong professional relationships with customers in clinical practice, pharmacy department, pharmacy, and therapeutics committee (P&T) and other key influencers to encourage formulary access and product availability throughout the Integrated Delivery Network (IDN), health-system and individual hospital.
• Establish and maintain excellent communications and sound working relationships with matrix and alliance team to facilitate sale and enhance customer relations.
• Promotion to CV Hospital Senior Territory Business Manager 09/2016
• Peer Award Recognitions
• District Point Roles – Technical Advisory Point, Personal Pathway Development, National E360, Regional IS Remote Engagement, Administration & Delivery/deadlines, Clinical Selling, Program execution, Display & Exhibits, Selling resources, CHE, MHC/Part D, EKG Dist. trainer, Eliquis360, One Look Data/Technology, Compliance, Fingertip formulary, Brand marketing resources.
• National pilot programs- Virtual meeting platform sales training, CHE, National IDN program HIT Specialist, DVT Transition of Care IS EST
• Mentored 3 new hires in district between 2013 to 2015. Field Training for new hires 2020, 2021
• Support DBM with onboarding new representatives and assisting with training sales skills and product knowledge.
• Member of BNOW, PBRG, Nation Connections mentoring, Regional P3 Peer Partnering Program, National panel member for Diversity & Inclusion
• Collaboration with Oncology division in BMS fundraising events- Light The Night, Moonlight and Miracle

BMS Territory Business Manager, 2012 to 2013

• Specialty CV territory business manager for New Orleans for retail and hospital accounts in New Orleans
• Primary goal to launch new cardiovascular product in hospitals and gain product utilization amongst cardiology specialists.
• Achieve formulary acceptance/stocking of all 5 hospital accounts Ochsner, LSU, Tulane, Touro, West Jefferson
• Collaboration with matrix team, gain formulary acceptance to Peoples Health Network Medicare plan in New Orleans area.
• Efficient utilization of resources- budget, web Order, Fingertip tables, PVP (DBM, MSL, KAM, MOS), CHE, Social Style Calculator, Skillport lessons (Time management, Multitasking, Personal Productivity)

Specialty Territory Sales Manager for Louisiana, Arkansas and Mississippi

• Leveraged market knowledge to capitalize on emerging opportunities and maintain consistent growth rate at 25% or higher
• Single point accountability to drive sales of Nutricia Nutrition product portfolio
• Educate and promote Nutricia Nutrition product portfolio to wide scope of customers-Children's Hospitals, Neonatologists, Neonatal Nurse Practitioners, Pediatric Gastroenterologists, Allergists, Dermatologists, Neurologists, Registered Dieticians, Genetics, Home Health and State level contracting.
• Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts to increase NICU market.
• Established correspondence with hospital purchasing and state WIC department for Nutricia contracting and formulary acceptance.
• Collaborate cross-functionally with product development and production teams to improve access and increase direct purchase.

• Hired to market and launch new product Quinzyme in New Orleans, Baton Rouge, and Lafayette to Houma and Thibodaux
• Establish high potential accounts within cardiovascular market and transition existing sales teams into account management
• Create and implement new promotional materials as well as providing effective resources for product credibility
• Conduct training of sales staff of product and its market knowledge
• Provide continual feedback and communication to management and teammates to ensure proper product targets for sales growth.
• Collaborated with business team to coordinate sales and marketing plans.

• Pfizer Therapeutic Specialty Representative , 2007 – 2009
• Drove sales and formulary access with major hospitals and institutions such as LSU, Tulane and Ochsner and specialists such as cardiologists, nephrologists, and endocrinologists in district.
• Assessed account needs and brought relevant cross-functional skills.
• · 2008 “Vice President Cabinet Award” awarded to Top 10% Performers in Area of 164 Therapeutic Specialty Representatives
• 2008 first semester -110.04% #1 out of 14 in region and #5 out of 163 in area.
• Regularly attended industry conventions, facilitating contacts and business development among regional key opinion leaders
• Initiated speaker/advocate development program, enhancing training of sales reps. Program adopted and rolled out to entire district, further developing credibility and advocacy for partnering with key accounts.

Pfizer Professional Healthcare Representative , 1997 – 2007

• Territory coverage of Metairie, Kenner, LaPlace, Gonzales, Baton Rouge, Denham Springs territory
• 4 Vice President's Cabinet Awards-top 10% in region/area - 2007, 2005, & 2004
• 3 Top District Team awards -# 1 in region - 2007, 2001 & 2000
• 3 Top Representative in district awards -2004 & 1999.
• 6 Quarterly Awards Top District Rep regional
• 8 product performance contest awards-Lipitor, Norvasc, Zithromax, Viagra.
• 1 Regional Performance Fun