Rachael Goodrich
Strategic Partnerships Manager
New York,New York
Summary
Strategic Partner Manager with a proven ability to identify, cultivate, and leverage impactful partnerships that drive business growth. Expertise in evaluating potential partners, developing strategic plans, and fostering productive relationships. Skilled negotiator and adept at risk management. Committed to staying ahead of industry trends.
Overview
11
11
years of professional experience
10
10
years of post-secondary education
Work History
Manager, Alliances & Marketing
Neudesic, An IBM Company
12.2022 - Current
- Maintain a pipeline of $3M+ Per quarter
- Amplify relationships within Microsoft Azure channel and strategic partners (Databricks & Profisee) to facilitate engagement and growth of regional sales pipelines
- Jointly establish and drive success metrics and objectives with regional management and national alliance/marketing team, and report progress toward goals to senior leadership at the corporate and regional levels
- Manage external go-to-market (GTM) campaigns, programs, and events for driving demand generation, lead acquisition and conversion of new clients, and general market awareness
- Drive Microsoft-facing demand generation and messaging to foster alliance relationships, increase referral pipeline, and expand Neudesic visibility in partner channels
- Track, manage, and report results of all regional marketing and alliance activities and campaigns to regional and national leadership
- Create win wires, client case studies, and other marketing collateral to support regional sales, presentations, demand generation, and cross-channel awareness
Alliance Manager
SpringML
02.2021 - 11.2022
- Created a pipeline of $17M in tenure at SpringML
- Build relationships with Google Cloud channel alliance partners and support executing joint GTM plans. Channel management and responsible for day-to-day partner interactions.
- Engage with partners field sales organizations, channels, and end customers to create and drive revenue opportunities for SpringML and partners.
- Execution of strategic business development plan for target markets. This includes the creation of detailed account plans to track partner progress and achievement to goals.
- Highlight SpringML capabilities and case studies to the channel team members and sending relevant information on SpringML solutions (e.g. marketing updates, customer success, etc.).
- Understand the partner requirements and work closely with the internal SpringML team to ensure the requirements are met.
- Have working experience with CRM systems and other analytic tools to establish detailed metrics for tracking purposes.
- Prepare and give business reviews to senior management teams.
- Create and execute operational rigor including territory management, account management, segment plans, and business reviews (internal/external).
- Accountability to see both Client and delivery teams succeed.
Partnerships Manager
Emma / Campaign Monitor
11.2018 - 09.2020
- Drive $4M in annual revenue by setting, executing, and reporting global partnership strategy (including project management) for technology, brand, and content partnerships for Campaign Monitor- a B2B SaaS umbrella company of seven email marketing companies
- Research, contact, nurture, and contract new external partners best suited to extend CM Group with goal of driving net new business, customer acquisition and growth while maintaining relationships with current partners
- Drive 30,000 annual sign ups through marketing activities such as events (virtual and physical), webinars, content marketing (such as presentations, blogs, e-books, and whitepapers), and funnel-nurturing campaigns (such as email series, digital media, and sales enablement content)
Manager, Film Programming
AMC Theatres
01.2017 - 10.2018
- Drove $28M+ in box office revenue and 2.1M customer purchases through pitching, negotiation, and execution of title-specific packages in collaboration with largest Hollywood studios (Disney, Warner Bros, Sony, Paramount, Universal) and premium large format partners (such as IMAX)
- Launched over 100 attendance-driving programs annually to contribute 1M guests in incremental attendance as well as $7M in annual concessions revenue
- Research, negotiation and enactment (contracting, working in lockstep with Legal) of new and distinguished strategic partners including Warner Music Group, Target, Walmart, and Barnes & Noble in a fast-paced and dynamic environment
- Ownership of marketing and operational strategies related to 60 major and high-profile events during tenure (The Academy Awards, The Golden Globes, marathons, opening night fan events) that contributed to increasing auditorium capacity utilization by up to 90%
- Produced quantitative analysis and highlighted areas of opportunity for pricing, guest experience, marketing, logistics, reporting, programming, and promotion of film content
- Managed a team of 5 event specialists responsible for organizing over 5,000 events annually while delivering the best customer experience possible
Assistant to Global Chief Content Officer
AMC Theatres
07.2014 - 12.2016
- Sales and relationship management with content services platforms, Tugg and Gathr, which drove in excess of $700k in revenue in 2016, a 400% increase year-over-year
- Acted as main support to a C-level executive with a heavy travel ( on average 60 trips annually)and meeting calendar
- Verbal and written communication was vital to this role, as well as problem-solving the complex requests of a C-level executive
- Developed and updated reports and databases to track, analyze and report on performance and sales data
Public Relations and Marketing Coordinator
TRI Hospitality Group
09.2013 - 06.2014
- Development of brand identity for three major New York dining and nightlife venues
- Copywriting for an estimated 250 marketing materials including, but not limited to: targeted email communications, invitations, press releases, press kits and website information
- Sole control of social media channels
- Media placement of over 50 pitched opportunities during tenure
Education
MBA - Business Administration
University Of Missouri - Kansas City
Kansas City, MO 01.2016 - 12.2018
Bachelor of Arts - History
The University Of Kansas
Lawrence, KS 08.2008 - 05.2012
Bachelor of Arts - European Studies
University Of Kansas
Lawrence, KS 08.2008 - 05.2012
Timeline
Manager, Alliances & Marketing
Neudesic, An IBM Company
12.2022 - Current
Alliance Manager
SpringML
02.2021 - 11.2022
Partnerships Manager
Emma / Campaign Monitor
11.2018 - 09.2020
Manager, Film Programming
AMC Theatres
01.2017 - 10.2018
MBA - Business Administration
University Of Missouri - Kansas City
01.2016 - 12.2018
Assistant to Global Chief Content Officer
AMC Theatres
07.2014 - 12.2016
Public Relations and Marketing Coordinator
TRI Hospitality Group
09.2013 - 06.2014
Bachelor of Arts - History
The University Of Kansas
08.2008 - 05.2012
Bachelor of Arts - European Studies
University Of Kansas
08.2008 - 05.2012
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