Summary
Overview
Work History
Education
Skills
Timeline
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Rachael John

New York

Summary

Dynamic sales leader with a proven track record at Ignite Media Group, driving revenue growth through strategic sales initiatives and effective team leadership. Expert in negotiation and sales training, I foster high-performing teams that consistently exceed targets while optimizing sales processes and enhancing client relationships.

Overview

9
9
years of professional experience

Work History

VP of Sales

Ignite Media Group
08.2016 - Current
  • Led strategic sales initiatives, driving revenue growth and market expansion.
  • Developed and implemented comprehensive sales training programs, enhancing team performance.
  • Analyzed market trends to identify new business opportunities and optimize product offerings.
  • Established key performance indicators (KPIs) to monitor sales effectiveness and team productivity.
  • Spearheaded cross-functional projects to streamline processes and enhance operational efficiencies.
  • Cultivated relationships with key clients, ensuring customer satisfaction and long-term partnerships.
  • Increased company revenue by implementing strategic sales plans and targeting key market segments.
  • Championed company culture initiatives, fostering a high-performing and motivated sales team that consistently exceeded targets.
  • Delivered engaging presentations at industry events or conferences, positioning the company as an authority in its field.
  • Streamlined internal processes to improve efficiency within the sales department, resulting in faster response times for client inquiries.
  • Managed sales teams effectively, providing clear goals and performance feedback to drive success.
  • Organized trade shows participation, showcasing company offerings and generating valuable networking connections.
  • Implemented CRM system to better track client interactions, improving overall customer service quality and satisfaction levels.
  • Established robust sales pipelines through effective lead generation strategies such as targeted outreach or content marketing initiatives.
  • Provided regular updates to executive leadership on key performance metrics, offering insights into areas requiring attention or adjustment for continued growth.
  • Mentored junior sales team members, fostering a positive learning environment for professional growth and skill development.
  • Negotiated high-value contracts with clients, ensuring a win-win situation for both parties while maximizing profitability.
  • Analyzed market trends and competitor activity to identify potential opportunities for business expansion and product development.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Compiled and analyzed data to determine approaches to improve sales and performance.

Education

The Ohio State University
Columbus, OH
05-2010

Skills

  • Negotiation expertise
  • Sales presentations
  • Sales process optimization
  • Sales training
  • CRM proficiency
  • Revenue growth
  • Sales pipeline management
  • Industry networking
  • Competitive intelligence
  • Key account development
  • Sales team leadership
  • Decision-making
  • Goals and performance
  • Sales strategy
  • Operations
  • KPI tracking
  • Sales coaching

Timeline

VP of Sales

Ignite Media Group
08.2016 - Current

The Ohio State University