Rachael Kauffman
San Francisco,CA
Summary
Associate Product Marketer with expertise in multi-channel campaign management, data analysis, and customer engagement across insurance, retail, and digital platforms, leveraging 5+ years of experience to drive innovative marketing strategies.
Overview
5
5
years of professional experience
Work History
Associate Product Marketer
AAA Mountain West Group
Walnut Creek, California
03.2025 - Current
- Accelerated customer acquisition through the strategic management of direct mail and email campaigns for auto and home insurance, enhancing cross-functional collaboration.
- Optimized marketing spend through direct ownership of the multi-channel direct mail budget, ensuring alignment with sales goals and maximizing return on investment for insurance acquisition campaigns.
- Delivered actionable insights through weekly and monthly reports, boosting email and direct mail performance metrics.
Associate Marketing Manager
Pottery Barn
San Francisco, California
11.2021 - 03.2025
- Boosted customer engagement by 30% and revenue by 25% through targeted, multi-channel marketing strategies across Email, SMS, and Push notifications.
- Optimized campaigns through developing KPIs, leading to a 20% increase in marketing effectiveness over six months.
- Enhanced audience engagement and conversion by developing and executing detailed content calendars, leveraging A/B testing methodologies to identify optimization opportunities across digital channels.
Account Executive and Marketing Manager
Newstyle Digital
Wellington, FL
11.2020 - 11.2021
- Led content creation for digital platforms and managed social media strategies, resulting in a 40% increase in engagement across multiple channels.
- Worked closely with clients and creative teams to craft and execute personalized brand strategies, enhancing brand recognition and fostering client loyalty by 30%.
- Leveraged data analytics to drive strategic marketing improvements and optimized campaigns, significantly boosting conversion rates.
Education
Bachelor of Science - Advertising
University of Florida
Gainesville, FL05-2020
Skills
- Product Marketing
- Digital Marketing
- Email Campaign Management
- Direct Mail Campaign Management
- Budget Management
- Data Analytics
- A/B Testing
- Multi-channel campaigns
Timeline
Associate Product Marketer
AAA Mountain West Group
03.2025 - Current
Associate Marketing Manager
Pottery Barn
11.2021 - 03.2025
Account Executive and Marketing Manager
Newstyle Digital
11.2020 - 11.2021
Bachelor of Science - Advertising
University of Florida