Rachael Lathi McCudden
Weehawken
Summary
Dynamic marketing operations leader with extensive experience at PrecisionAQ, adept at driving strategic initiatives and enhancing operational efficiency. Proven expertise in project management and client relationship building, leveraging tools like Veeva Vault and Microsoft Office Suite. Recognized for successfully managing multi-million dollar budgets and mentoring teams to achieve exceptional results. Results-driven professional with many years of experience leading and building client relationships and inspiring account teams to superior execution and profits. Innovative, technically-savvy marketer with broad experience guiding corporate sales and marketing strategy. Dedicated to total understanding of client needs and meeting needs profitably.
Overview
13
13
years of professional experience
Work History
Group Account Supervisor
PrecisionAQ
07.2023 - Current
- Oversees approx. $3 million worth of business yearly
- Ongoing financial management of client budgets, vendor pass through costs, and advisor honoraria’s
- Lead account strategy and execution across multiple pharmaceutical clients and therapeutic areas (focus in Oncology)
- Manage tactical implementation of market access campaigns, MLR submission processes, and internal project delivery
- Understanding of brand strategic imperatives for organic growth within existing clients and yearly brand planning
- Extensive experience leading product or new indication launches, including those with Subpart H pre-clearance submission requirements
- Supervise and mentor junior team members
- Maintain strong relationships with clients and internal stakeholders
- Participate in new business opportunities, as needed
Account Supervisor
PrecisionAQ
05.2021 - 06.2023
- Managed client accounts to ensure satisfaction and retention.
- Developed strategic marketing initiatives to enhance brand visibility.
- Coordinated cross-functional teams to deliver project objectives on time.
- Analyzed market trends to inform account strategies and solutions.
- Facilitated regular client meetings to address needs and gather feedback.
- Implemented process improvements for efficient account management workflows.
Senior Account Executive
PrecisionAQ
02.2020 - 04.2021
- Developed strategic client relationships to enhance service delivery and customer satisfaction.
- Led contract negotiations to secure favorable terms and ensure compliance with agreements.
- Coordinated cross-functional teams to streamline project execution and communication processes.
Director, Marketing Operations
PrecisionAQ
01.2019 - 01.2020
- Led business development efforts, including RFIs, RFPs, and capabilities presentations
- Managed marketing communications projects, external vendor relations, and conference presence
- Supervised and developed Marketing Ops teams, including interns and coordinators
- Supported executive leadership on special projects and new business pitches
Senior Manager, Marketing Operations
PrecisionAQ
07.2017 - 12.2018
- Led cross-functional teams to implement strategic initiatives and improve operational efficiency.
- Developed and managed budgets for multiple projects while ensuring resource allocation.
- Analyzed market trends to identify opportunities for growth and new service offerings.
- Facilitated training sessions to enhance team skills and promote professional development.
- Streamlined communication processes between departments to enhance collaboration and workflow.
- Evaluated vendor performance and negotiated contracts to optimize service delivery quality.
Manager, Marketing Operations
PrecisionAQ
04.2016 - 06.2017
- Enforced customer service standards and resolved customer problems to uphold quality service.
- Monitored staff performance and addressed issues.
- Mentored junior managers in leadership skills and effective decision-making practices.
- Coordinated with stakeholders to align project goals with organizational objectives consistently.
- Oversaw budget allocation and resource management for multiple ongoing projects effectively.
Associate Manager, Marketing Operations
PrecisionAQ
09.2014 - 03.2016
- Managed team performance through regular coaching and feedback sessions.
- Developed operational strategies to enhance workflow efficiency and productivity.
- Coordinated cross-departmental meetings to align project goals and objectives.
- Oversaw inventory management processes to ensure accurate stock levels.
- Implemented training programs for new staff on company policies and procedures.
Senior Marketing Operations Coordinator
The Hobart Group (Now Precision)
04.2013 - 08.2014
- Coordinated cross-agency communications and internal tools
- Supported routing processes, branding, and business development submissions
- Actively participated in MLR preparation and internal process training
Marketing Operations Coordinator
The Hobart Group (Now Precision)
04.2012 - 03.2013
- Coordinated marketing campaigns to enhance brand awareness across multiple channels.
- Managed relationships with vendors and external partners for project execution.
- Developed content for digital marketing initiatives, including social media and email.
Education
BBA - Marketing
Monmouth University
West Long Branch, NJ05-2010
Skills
- Microsoft Office Suite
- Veeva Vault
- FUSE-Aprimo
- SharePoint
- WorkFront
- Project management tools
Timeline
Group Account Supervisor
PrecisionAQ
07.2023 - Current
Account Supervisor
PrecisionAQ
05.2021 - 06.2023
Senior Account Executive
PrecisionAQ
02.2020 - 04.2021
Director, Marketing Operations
PrecisionAQ
01.2019 - 01.2020
Senior Manager, Marketing Operations
PrecisionAQ
07.2017 - 12.2018
Manager, Marketing Operations
PrecisionAQ
04.2016 - 06.2017
Associate Manager, Marketing Operations
PrecisionAQ
09.2014 - 03.2016
Senior Marketing Operations Coordinator
The Hobart Group (Now Precision)
04.2013 - 08.2014
Marketing Operations Coordinator
The Hobart Group (Now Precision)
04.2012 - 03.2013
BBA - Marketing
Monmouth University
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