Summary
Overview
Work History
Education
Skills
Timeline
Generic

Rachael Maples

Marlton,NJ

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 5+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

10
10
years of professional experience

Work History

NBA Fashion Stylist/Marketing Manager

Jaden Springer/Aaron Wiggins
02.2021 - Current
  • Led entire client shopping experience, putting together ensembles and providing styling tips that were personalized.
  • Market Clients to brands for possible brand collaborations, VIP discount/gifting and loans.
  • Performed various sales transactions, checked on invoices, prepared special orders and delivered correct merchandise.
  • Cultivated lasting relationships with clients through one-on-one interactions in store environment.
  • Cross-sold jewelry, shoes, hats and other accessories that would complete outfit or boost new wardrobe.
  • Greeted all clients with warm smile and asked open-ended questions to better understand needs.
  • Researched current fashion trends and competitor activity.
  • Entrusted to handle confidential and sensitive situations in professional matter.
  • Handled incoming information requests for several busy executives.
  • Developed compelling outfit designs that exceeded client expectations and resulted in sales of $5,000 per transaction on average
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Performed market segmentations, targeting and positioning for each product line.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.

Marketing Assistant

Maples And Company
01.2014 - Current
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Compiled product, market and customer data to generate informed sales and profit projections.
  • Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
  • Managed workflow between staff, coordinating documents, planning and creative material distribution.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Conducted consumer data analysis on products to assist with promotional campaigns.
  • Sourced vendors for services such as video production and materials to complete marketing objectives.
  • Developed pre-season marketing plans to support department and divisional product strategies.
  • Attracted 20 new clients by creating and implementing innovative marketing strategies
  • Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Generated leads through phone calls, emails and face-to-face interactions.
  • Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
  • Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
  • Proofread marketing collateral ahead of printing to eliminate errors.
  • Compiled product, market, and customer data to generate informed sales and profit projections.
  • Updated spreadsheets with statistical, financial and non-financial information.

Styling Assistant/Marketing Assistant

KMCME
11.2020 - 02.2022
  • Led entire client shopping experience, putting together ensembles and providing styling tips that were personalized.
  • Marketed clients to brands for possible brand collaborations, VIP gifting and discounts as well as loans.
  • Performed various sales transactions, checked on invoices, prepared special orders and delivered correct merchandise.
  • Cultivated lasting relationships with clients through one-on-one interactions in store environment.
  • Cross-sold jewelry, shoes, hats and other accessories that would complete outfit or boost new wardrobe.
  • Drove brand awareness by organizing display setups and assisting in merchandising.
  • Collaborated with 50+ brands
  • Maintained positive, professional attitude during long shoots and when dealing with difficult people.
  • Steamed and pressed garments prior to runway shows.
  • Tracked all clothing and accessories used in runway shows and photo shoots.
  • Fitted models with outfits as per designer specifications.
  • Adjusted clothing once model was dressed, making sure all garments fit properly and looked perfect.
  • Collaborated with hair and makeup departments to align looks with specific image plans during events.

Sales Associate

Alexandra Beth
03.2021 - 03.2021
  • Lead sales associate at Alexandra Beth
  • Assisted in marketing, advertising, photo shoots and trend predicting.
  • Engaged with customers to build rapport and loyalty
  • Prepared merchandise for sales floor by pricing or tagging
  • Helped customers locate products and checked store system for merchandise at other sites
  • Increased sales by offering advice on purchases and promoting additional products
  • Provided positive first impressions to welcome existing, new and potential customers
  • Attracted at least 100 new customers
  • Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise
  • Prepared merchandise for sales floor by pricing or tagging.
  • Managed returns, exchanges and refunds in accordance with store policy.
  • Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
  • Provided positive first impressions to welcome existing, new, and potential customers.

Sales Associate

Tory Burch
01.2018 - 05.2019
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Prepared merchandise for sales floor by pricing or tagging.
  • Rotated stock and restocked shelves to maintain product availability and store appearance.
  • Answered customer questions about sizing, accessories, and merchandise care.
  • Engaged with customers to build rapport and loyalty.
  • Solved customer challenges by offering relevant products and services.
  • Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.

Education

Master of Arts - Fashion Merchandising And Retailing

LIM College
New York, NY
05.2023

Bachelor of Arts - Fashion Marketing

LIM College
New York, NY
05.2022

Skills

  • Tailoring to body type personal shopping
  • Brand Marketing
  • Personal Marketing
  • Awareness of emerging brands apparel styling techniques social media savvy
  • Professional photoshoot experience
  • Professional stylist experience
  • Professional shopper experience
  • Met Gala Ball experience
  • New York Fashion week Experience
  • Effective Communication
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Effective Time Management
  • Creativity
  • Brand-Building Strategies
  • Product Development
  • Vendor Relations
  • Staff Management
  • Corporate Communications
  • Customer Relationship Management
  • Market Analysis
  • Project Management
  • Brand Development
  • Campaign Management
  • New Business Opportunities
  • Strategic Planning
  • Google AdWords
  • SEO Optimization
  • Multi-Channel Campaigns
  • P&L Management
  • Direct Email Campaigns
  • Business Development
  • Mixed Media
  • Developing Targeted Leads
  • Marketing and Advertising
  • Intuit QuickBase
  • Customer Rapport-Building
  • Microsoft Office
  • Content Curation
  • Strategic Positioning
  • Reputation Management
  • Public and Media Relations
  • Website Creation
  • Social Media Strategy
  • Sustainability Consulting
  • Media Negotiations
  • KPI Tracking
  • Strategic Partnership
  • Web Content Branding
  • Administering Social Media Accounts
  • Social Media Content Creation
  • Tradeshow Events
  • Quarterly Forecasting
  • SEO Strategy and Execution
  • Customer Retention Strategies
  • Business Correspondence
  • AdWords Strategies
  • Network Applications
  • Brand Messaging
  • Budgeting and Allocation
  • Product LifeCycle Management
  • Retail Knowledge
  • PR Strategy
  • Video Content Production
  • Business Optimization

Timeline

Sales Associate

Alexandra Beth
03.2021 - 03.2021

NBA Fashion Stylist/Marketing Manager

Jaden Springer/Aaron Wiggins
02.2021 - Current

Styling Assistant/Marketing Assistant

KMCME
11.2020 - 02.2022

Sales Associate

Tory Burch
01.2018 - 05.2019

Marketing Assistant

Maples And Company
01.2014 - Current

Master of Arts - Fashion Merchandising And Retailing

LIM College

Bachelor of Arts - Fashion Marketing

LIM College

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Rachael Maples