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Rachael Moore
Business Development Manager
Magnolia,TX
Summary
Skilled Business Development Leader offering 20 years of experience optimizing operations and driving revenue growth. Adept at client acquisition and contract negotiation, I excel in building robust relationships and leading high-performing teams. A results-driven and proactive professional, I consistently exceed sales and revenue objectives through strategic insight and effective communication.
Overview
10
10
years of professional experience
16
16
years of post-secondary education
4
4
Certificates
Work History
Business Development Manager | Finance
ABGi-USA
01.2024 - Current
- Developed a book of business exceeding $1.6M in total written premium in 9 months, focused on R&D tax credits, 179D deductions, and cost segregation needs, while maintaining an exceptional client retention rate of over 93%.
- Cultivated professional relationships from scratch with CPA firms and mid-to-large-sized companies, building a robust referral partner network that consistently generated new business opportunities and fueled the growth of my individual book of business.
- Specialized in highly technical and legally based tax credits, delivering tailored solutions for companies of varying sizes across diverse industries. Ensured full compliance with specialized areas of the tax code while optimizing valuable tax credits and deductions for clients.
- Coordinated and organized leads from dozens of manufacturing and energy-efficient AEC firms, leveraging them to drive new business and enhance brand awareness.
Account Manager II | Small Business
ADT Security Systems Inc.
09.2021 - 01.2024
- Portfolio Management: Managed a dedicated portfolio of small business accounts, consistently meeting or exceeding sales targets while building long-term client relationships.
- Consultative Selling: Leveraged in-depth product knowledge to provide consultative guidance on ADT security solutions, assessing client needs and tailoring packages that effectively protect their business assets. Managed approximately 50 incoming calls, and emails per day from customers.
- New Business Development: Prospected and qualified new leads through targeted outreach and relationship building with local business owners, expanding market penetration and revenue opportunities.
- Strategic Account Growth: Developed and executed strategic account plans to upsell and cross-sell additional security services, contributing to increased customer spend and overall account growth.
- Client Engagement: Coordinated closely with installation teams and technical support to ensure a seamless customer experience from initial consultation through post-installation service, addressing issues promptly to maintain high satisfaction levels.
- Data-Driven Insights: Utilized CRM platforms to track pipeline activity, monitor customer feedback, and analyze market trends, enabling data-driven decisions that optimized sales strategies and refined client offerings.
- Collaboration & Communication: Worked in tandem with regional and national sales teams to align local initiatives with overarching corporate goals, sharing best practices and insights to drive collective success.
Brand Development Specialist | Contract
Brooks Insurance Agency
09.2023 - 11.2023
- Revitalized Digital Presence: Led projects to redesign web pages and implement diversified strategies, significantly revitalizing the social media presence and enhancing overall brand identity.
- Strategic Brand Communications: Strengthened brand messaging by conducting in-depth analyses of competitors, market trends, and economic changes, ensuring a cohesive and impactful narrative.
- Performance Analysis & Reporting: Measured key digital performance metrics and delivered weekly reports to management, using data-driven insights to adjust and optimize branding strategies.
- Innovative Web Redesign: Redesigned and published web pages using SEMrush and Moz software platforms, aligning digital content with brand standards and enhancing user engagement.
- SEO-Driven Growth: Researched and applied targeted keywords, conducting comprehensive site audits that increased online exposure by 500%, amplifying the brand’s digital footprint.
Brand Development Specialist | Contract
The Norris Insurance Group
03.2017 - 09.2021
- Coordinate marketing projects from concept through completion, utilizing a variety of web development tools and technology.
- Develop and implement interactive marketing strategies that improve SEO performance, attract users to website and social media platforms resulting in annual traffic increase for better overall better UX.
- Used Salesforce.com to design training for insurance agents to increase company retention and productivity rates by 62%.
Business Development Manager | Commercial
Coast Automotive Marketing, Inc.
08.2017 - 08.2020
- Account Management & Revenue Oversight: Managed client wholesale accounts with combined revenues exceeding $17M, ensuring robust performance and long-term growth.
- Technology & Solution Implementation: Marketed, installed, configured, and provided ongoing support for advanced OE procurement and cataloging e-commerce applications tailored for installer-repairers.
- Strategic Automaker Initiatives: Executed automaker strategies that enabled auto collision repair centers to source genuine OE parts at competitive pricing, integrating aftermarket sources without increasing repair costs.
- Quality Assurance & Certification: Qualified and audited collision repair centers for automaker OE certification programs, driving valuable referrals through automaker websites.
- Industry Leadership & Training: Developed and delivered seminars and training sessions for OE manufacturers and industry trade groups, promoting best practices and enhancing overall industry standards.
Vice President of Sales and Marketing
MSA VENTURES GROUP
01.2016 - 08.2017
- As Vice President of Sales and Marketing, spearheaded strategic growth by aligning and empowering sales and marketing teams to deliver measurable ROI.
- Reported directly to the Board of Operations for 8 multi-platform companies, designing and implementing marketing strategies that achieved double-digit growth in Specialty and Key Account businesses.
- Managed an annual budget with full accountability, ensuring alignment with both immediate and long-term corporate objectives.
- Developed corporate sponsorships and collaborated with industry leaders to enhance public relations and expand the organization’s network.
- Drove branding initiatives to strengthen market presence and increase brand recognition, positioning the organization as an industry leader.
- Recruited, trained, and managed employees, optimizing productivity and instilling best practices to foster a high-performing team culture.
- Led the development of innovative strategies, leveraging data-driven decisions to maximize impact while managing key client portfolios and building lasting partnerships.
- Worked collaboratively with technical leaders to refine and execute comprehensive business strategies, driving consistent success across sectors.
- Focused on cultivating talent and fostering inclusivity, prioritizing continuous innovation and creating meaningful internal and external partnerships to elevate organizational performance.
Technical Business Development Manager
Carber Holdings
11.2014 - 01.2016
- Targeted Account Management: Spearheaded aggressive sales initiatives in the Industrial Construction Markets, working with refineries, power plants, chemical plants, mechanical contractors, fabricators, and related sectors in Houston, Texas.
- Specialized Service Solutions: Led comprehensive sales operations, including education and safety measures, for specialized services such as On-Stream Leak Repairs & Enclosures, Field Machining & Cold Cutting, Valve Packing, Extraction & Sealing, Technical Bolting Services, Hot Taps & Line Stops, Leak Detection & Repair, Freeze Plugs, Hydro Testing & Isolations, and Pre-Heat/Post-Weld Heat Treatment—crucial for effective Shutdown/Turnaround planning in refinery units.
- Strategic Negotiations & Growth: Successfully negotiated and closed long-term agreements with new clients, resulting in a 20% increase in sales within the assigned territory.
- Industry Representation: Actively represented the company at conferences and industry events, significantly enhancing product visibility and strengthening market presence.
Education
Associate of Science - Business Management | Marketing
Northwestern State University of Louisiana
Natchitoches, LA 12.1999 - 01.2008
Bachelor of Science - Applied Psychology
Northwestern State University of Louisiana
Natchitoches, LA 12.1999 - 01.2008
Skills
Sales Strategy Development
Client Acquisition & Retention
Client Engagement Strategies
Communication & Presentation Skills
Project Coordination
Strong Networking Skills
Business development
Operations management
Collaborative Team Leadership
Monitoring Performance Metrics
Report Writing Proficiency
New business acquisition
Certification
Google AdWords Certificate
Software
Adobe Suite
Social Media Marketing
SEO
Website Design
Data Analysis
Mobile Advertising
Video Advertising
Email Campaign
Project Management
MS Office
Collaboration
Innovation
Detail Oriented
Timeline
Business Development Manager | Finance
ABGi-USA
01.2024 - Current
Brand Development Specialist | Contract
Brooks Insurance Agency
09.2023 - 11.2023
Account Manager II | Small Business
ADT Security Systems Inc.
09.2021 - 01.2024
Business Development Manager | Commercial
Coast Automotive Marketing, Inc.
08.2017 - 08.2020
Brand Development Specialist | Contract
The Norris Insurance Group
03.2017 - 09.2021
Vice President of Sales and Marketing
MSA VENTURES GROUP
01.2016 - 08.2017
Technical Business Development Manager
Carber Holdings
11.2014 - 01.2016
Associate of Science - Business Management | Marketing
Northwestern State University of Louisiana
12.1999 - 01.2008
Bachelor of Science - Applied Psychology
Northwestern State University of Louisiana
12.1999 - 01.2008