Summary
Overview
Work History
Education
Skills
Websites
Certification
Community Service
Timeline
Generic

Rachael Morris

Jacksonville

Summary

Experienced hospitality leader and daily Toast POS user with 23+ years in restaurant operations. Seeking to transition into a Sales Account Executive role at Toast where I can blend deep operational insight, relationship-building, and a passion for tech solutions to help restaurants thrive. Proven ability to drive revenue, lead teams, and consult on point-of-sale integrations that enhance performance.

Overview

16
16
years of professional experience
1
1
Certification

Work History

General Manager

Town Hall Restaurant
Jacksonville
09.2016 - Current
  • Successfully led implementation and daily operations of Toast POS system, enhancing efficiency for front and back-of-house.
  • Managed daily business operations encompassing budgeting, staffing, scheduling, inventory control, guest service, and sales.
  • Developed weekly sales targets using historical POS data and guest feedback trends.
  • Built and coached a team of over 25 employees; established comprehensive training manuals for company-wide use.
  • Consistently met or surpassed bonus goals linked to sales performance, guest ratings, health scores, and controllables.
  • Collaborated with ownership to refine service strategies and improve customer experience initiatives.
  • Executed marketing initiatives that effectively promoted restaurant offerings.

Dining Room Manager / Guest Relations Manager

Bistro Aix
Jacksonville
03.2009 - 09.2016
  • Managed high-volume operations, prioritizing VIP and repeat guest retention.
  • Built lasting relationships by recognizing repeat guests by name and preferences using personalized touches to enhance their experience and drive repeat business
  • Developed front-of-house training manual to ensure service consistency and excellence.
  • Designed custom private dining experiences, significantly boosting event revenue.
  • Implemented restaurant policies to enhance service delivery standards.
  • Trained new employees in guest relations and customer service protocols.
  • Fostered positive relationships with guests and staff through effective communication.

Education

Associate of Arts - Business

San Juan College
Farmington, NM
05-2003

Skills

  • B2B Sales & Consultative Selling
  • Toast POS, Tab, Payroll, & Aloha Systems
  • Hospitality Technology Implementation
  • Guest Experience Optimization
  • Team Training & Development
  • Revenue Growth & Cost Control
  • Microsoft Office Avero Resy OpenTable
  • Private Event Sales Operational Strategy
  • Sales forecasting
  • Inventory control
  • Budget management
  • POS system implementation

Certification

  • Toast POS | Tab | Payroll | Aloha | Orderly | Resy | OpenTable | Avero
  • Manager ServSafe Certified
  • Alcohol Compliance Certification
  • Microsoft Office Suite

Community Service

  • Rethreaded Inc., Volunteer
  • Positively Jax – News4Jax Community Initiative

Timeline

General Manager

Town Hall Restaurant
09.2016 - Current

Dining Room Manager / Guest Relations Manager

Bistro Aix
03.2009 - 09.2016

Associate of Arts - Business

San Juan College

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Rachael Morris