Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Rachael Pignotti

Philadelphia,USA

Summary

Dynamic marketing leader with a proven track record, excelling in demand generation and strategic planning. Expert in cross-functional collaboration, driving significant revenue growth and enhancing brand awareness through innovative marketing strategies. Adept at market analysis, fostering partnerships, and aligning initiatives with business objectives for sustainable success.

Overview

14
14
years of professional experience

Work History

Director of Marketing, B2B

Adtalem Global Education
Philadelphia, PA
04.2025 - Current
  • Direct go-to-market strategy and account-based marketing initiatives for healthcare education partnerships, driving demand generation, brand positioning, and key account growth.
  • Partner cross-functionally with Business Development, Sales, and Product teams to develop targeted messaging, multi-channel campaigns, and client advocacy programs that deepen strategic relationships with healthcare institutions.
  • Oversee marketing operations, including budget management, performance analytics, and competitive market research, while building and mentoring a high-performing B2B marketing team.

Senior Commercial Manager

Adtalem Global Education
Philadelphia, USA
08.2023 - 04.2025
  • Spearheaded strategic initiatives to optimize customer engagement in healthcare education, driving program innovation, and market expansion for improved student outcomes and institutional growth.
  • Lead cross-functional teams to optimize commercial operations, enhancing revenue streams, and fostering partnerships with key healthcare industry stakeholders.
  • Analyze market trends and competitor strategies to inform data-driven decisions, ensuring Adtalem's leadership in the evolving healthcare education landscape.

Global Senior Strategy Manager

Elsevier
Philadelphia, USA
08.2022 - 08.2023
  • Led strategic initiatives, analyzing market trends to drive global growth, resulting in a measurable revenue increase and market share expansion.
  • Crafted forward-thinking strategies, aligning with long-term business objectives. Identified emerging opportunities, positioning the company for sustainable growth in dynamic markets.
  • Fostered strong partnerships across global teams, driving cohesive strategy execution. Facilitated knowledge sharing, enhancing cross-cultural communication, and team synergy.

Senior Commercial Manager, e-Commerce

Elsevier
Philadelphia, USA
09.2019 - 08.2022
  • Lead e-commerce platform migration, integrating advanced technology to streamline operations and enhance the user experience.
  • Fostered cross-functional partnerships to align e-commerce initiatives with overall business objectives. Developed a long-term e-commerce roadmap, anticipating future market shifts.
  • Conducted in-depth market analysis to identify emerging trends and opportunities. Leveraged insights to refine product offerings and pricing strategies, boosting profitability.

Senior Marketing Manager

Elsevier
Philadelphia, USA
04.2018 - 09.2019
  • Spearheaded cross-functional teams, optimizing campaign performance, and enhancing brand visibility.
  • Introduced data-driven marketing strategies, revolutionizing customer engagement. Implemented strategic marketing initiatives, driving substantial revenue growth, resulting in improved ROI, and market share expansion.
  • Fostered strong partnerships with key stakeholders, aligning marketing objectives with business goals.

Marketing Communications Manager

Elsevier
Philadelphia, USA
01.2017 - 04.2018
  • Facilitated seamless communication across departments, enhancing project efficiency.
  • Led strategic marketing campaigns, driving brand awareness and engagement. Aligned marketing initiatives with business objectives, ensuring cohesive messaging, and brand consistency.

Marketing Manager

Elsevier
Philadelphia, USA
06.2015 - 01.2017
  • Optimized content performance across channels, enhancing decision-making, and campaign effectiveness.
  • Fostered strong partnerships with internal stakeholders and external agencies.

Marketing Specialist

Lincoln Financial Group
Radnor, USA
02.2012 - 06.2015
  • Selected from over 500 candidates for Lincoln Financial Group's Leadership Preparation Program. This highly competitive rotational program was designed to provide cross-business experience and leadership development.

Education

MS - Digital Marketing & Management Systems

Temple University
Philadelphia
01.2020

BA - Marketing & International Business, Italian- Advanced Language Skills

Temple University
Philadelphia
01.2011

Skills

  • Marketing strategy
  • B2B marketing
  • Strategic planning
  • Go-to-market strategy
  • Demand generation
  • Budget management
  • Cross-functional collaboration
  • Data-driven decision making
  • Partnership development
  • Business development support

Languages

Italian
Limited

Timeline

Director of Marketing, B2B

Adtalem Global Education
04.2025 - Current

Senior Commercial Manager

Adtalem Global Education
08.2023 - 04.2025

Global Senior Strategy Manager

Elsevier
08.2022 - 08.2023

Senior Commercial Manager, e-Commerce

Elsevier
09.2019 - 08.2022

Senior Marketing Manager

Elsevier
04.2018 - 09.2019

Marketing Communications Manager

Elsevier
01.2017 - 04.2018

Marketing Manager

Elsevier
06.2015 - 01.2017

Marketing Specialist

Lincoln Financial Group
02.2012 - 06.2015

MS - Digital Marketing & Management Systems

Temple University

BA - Marketing & International Business, Italian- Advanced Language Skills

Temple University