Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Rachael Smith

Executive Administrative Assistant
Santa Cruz,CA
Rachael Smith

Summary

As The Salty Otter Sports Grill's owner and GM, I use analytical skills and digital marketing to boost brand visibility and operations. I create engaging content, manage successful events, and build collaborative teams. I achieve business goals through innovative strategies and careful financial management.

My background includes years of entrepreneurial and management experience, building professional relationships with staff and clients. I effectively lead both administrative and sales teams, working well as an independent manager or team collaborator.

I apply business acumen and decisive judgment to exceed organizational goals. My strategic thinking and practical implementation keep The Salty Otter Sports Grill competitive in the restaurant and entertainment industry.

Overview

20
years of professional experience

Work History

The Salty Otter Sports Grill
Santa Cruz, CA

Owner / GM / HR / Bookkeeping / Advertising & Marketing
04.2025 - Current

Job overview

  • Owner / GM / HR / Bookkeeping / Advertising & Marketing, Social Media Manager / Booking Bands / Events Coordinator, Bar Manager / Kitchen Manager. Size: 3,000 sq ft.

The Salty Seal Brewpub and Sports Bar
Monterey, CA

Owner / GM / HR / Accounting / Advertising & Marketing
04.2021 - 07.2025

Job overview

  • Managing daily operations to meet business goals while upholding quality standards.
  • Develop strategies, allocate resources efficiently, and drive excellence across departments.
  • Responsible for all aspects of HR practices and processes.
  • Ensuring The Salty Seal attracts, retains, and develops top talent.
  • Ensuring labor law compliance while creating policies for positive workplace culture.
  • Keep accurate financial records, including ledgers, journals, and bank statements.
  • Create monthly financial reports with P&L, balance sheets, and cash flow.
  • Prepare budgets and forecasts.
  • Work with external auditors during annual audits.
  • Handle payroll processing and tax filings.
  • Create and implement effective ad and social media plans to enhance brand visibility and drive sales.
  • Research markets to identify key audiences and trends.
  • Produce engaging content across all media channels.
  • Manage ad budget efficiently and track campaign results.
  • Monitor industry changes and competitor strategies.
  • Implement a social media strategy to boost visibility.
  • Track metrics, respond to followers, and address feedback.
  • Stay updated on trends and best practices.
  • Handling event planning with clients.
  • Budget control. Staffing. Catering. Entertainment. Onsite coordination. Post-event review.
  • Professional menu creation and curation, strategic budgeting for optimal resource allocation, careful monitoring of labor costs to maintain profitability, and rigorous quality control processes to ensure consistent excellence in food and beverage offerings.
  • Owner / GM / HR / Accounting / Advertising & Marketing, Social Media Manager / Booking Bands / Events Coordinator, Bar Manager / Kitchen Manager. Size: 5,100 sq ft.
  • A creative mindset with an eye for detail.
  • Ability to think outside the box.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficient in digital marketing tools and platforms.
  • Ambitious.
  • Excellent organizational skills.
  • Strong communication abilities.
  • Technical proficiency.
  • Team-player attitude.
  • Ability to handle multiple tasks efficiently.

Copper Town BAM
Campbell, CA

Graphic Designer | Content Writer/Editor | Social Media Manager | Video Filming/Editing
03.2020 - 04.2021

Job overview

  • Website Design and Website Content Writer.
  • Graphic Design for Digital and Print Advertising and Marketing.
  • Social Media Manager - Working knowledge of social media paid and organic advertising campaigns.
  • Designed new, on-brand visual elements focusing on concept and messaging.
  • Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing designs.
  • Managed multiple design projects simultaneously, ensuring timely delivery and adherence to brand standards.
  • Designed compelling graphics and visual materials for marketing campaigns across various platforms.
  • Executed photo editing and manipulation tasks to enhance visual content.
  • Developed, designed, laid out and produced variety of technical illustrations for brochures, banners, and signs.

Beach Boys Ltd.
Bermuda, Bermuda

Assistant GM | Advertising & Marketing | Social Media Manager
02.2020 - 09.2020

Job overview

  • Assist the General Manager of the Bar & Restaurant at Snorkel Park.
  • Setup POS with layout and input all menu items.
  • HR - Interview, hire and terminate employees.
  • Website Design and Website Content Writer.
  • Graphic Design for Digital and Print Advertising and Marketing.
  • Social Media Manager - Working knowledge of social media paid and organic advertising campaigns.
  • Attract and engage with potential customers and contributors on social.
  • Coordinating events, theme parties, room rentals.
  • Assistant GM | Advertising & Marketing | Social Media Manager, Events Coordinator.

Sandys Boat Club
Bermuda, Bermuda

Social Director - Executive Committee
04.2019 - 07.2020

Job overview

  • Advertising & Events Coordinator.
  • Coordinated one event per month, encouraging members' involvement.
  • Theme decorating.
  • Email campaigns and newsletters to members - content creation and writing.
  • Website and social media sites - create advertisements and update sites.

Sandys Boat Club
Bermuda, Bermuda

Bar Manager and Social Director
01.2015 - 01.2020

Job overview

  • Controlling inventory, ordering, and accepting deliveries.
  • Staff scheduling. Hiring and terminating.
  • Answering all staff and committee questions at any given time.
  • Organizing cleaning schedules for staff as well as the professional cleaners.
  • Making sure rules are being followed by members.
  • Dealing with the maintenance of bar equipment.
  • Dealing with a security company with fobs for members and security gates on the property.
  • Organizing room rentals and renters' needs.
  • Helping with the setup of room rentals and executing events.
  • Bar Manager and Social Director of a private member's only boat club.

Education

Penn Foster
Scottsdale, AZ

Certificate in Hotel and Restaurant Management
01.2020

University Overview

Penn Foster
Scottsdale, AZ

Certificate in Interior Decorating
01.2020

University Overview

Skills

  • Creative mindset
  • Analytical skills
  • Data interpretation and decision making
  • Digital marketing proficiency
  • Organizational skills
  • Communication skills
  • Technical proficiency
  • Team collaboration
  • Multi-tasking efficiency

Timeline

Owner / GM / HR / Bookkeeping / Advertising & Marketing
The Salty Otter Sports Grill
04.2025 - Current
Owner / GM / HR / Accounting / Advertising & Marketing
The Salty Seal Brewpub and Sports Bar
04.2021 - 07.2025
Graphic Designer | Content Writer/Editor | Social Media Manager | Video Filming/Editing
Copper Town BAM
03.2020 - 04.2021
Assistant GM | Advertising & Marketing | Social Media Manager
Beach Boys Ltd.
02.2020 - 09.2020
Social Director - Executive Committee
Sandys Boat Club
04.2019 - 07.2020
Bar Manager and Social Director
Sandys Boat Club
01.2015 - 01.2020
Penn Foster
Certificate in Hotel and Restaurant Management
Penn Foster
Certificate in Interior Decorating
Rachael SmithExecutive Administrative Assistant