Summary
Overview
Work History
Education
Work Preference
Timeline
Generic

Rachael Summers

Leesburg,VA

Summary

Dynamic marketing professional with a proven ability to create and execute impactful campaigns, while fostering meaningful connections with community stakeholders and partners. Skilled in developing strategic marketing initiatives, managing project workflows, and delivering exceptional client experiences. Adept at engaging diverse audiences through innovative content creation, social media management, and events that strengthen brand presence and community relationships. Collaborative and detail-oriented, with a passion for driving results and enhancing organizational visibility through strategic partnerships and effective communication.

Overview

5
5
years of professional experience

Work History

Community Relations and Marketing Coordinator

Public Interest Registry
Reston, VA
04.2024 - Current
  • Lead the development and implementation of marketing programs and campaigns that deliver measurable results, enhancing community engagement and expanding audience reach.
  • Create and manage high-quality marketing materials, including web articles, newsletters, event content, and social media posts, ensuring alignment with the organization's goals and branding standards.
  • Oversee the external communication calendar, collaborating with internal marketing teams to ensure consistent messaging across channels and timely execution of initiatives.
  • Track and analyze marketing performance metrics, providing actionable insights to optimize campaign effectiveness and audience engagement.
  • Serve as a key point of contact for community stakeholders and partners, building strong relationships to facilitate collaboration and mutual support.
  • Develop outreach strategies to engage community members and stakeholders, fostering participation in programs and events.
  • Plan and execute events, coordinating with internal teams and partners to ensure seamless delivery and alignment with broader marketing strategies.
  • Actively contribute to the execution of strategic marketing plans, mapping out tasks and deliverables to ensure successful implementation.
  • Collaborate with various departments to align marketing initiatives with organizational objectives and ensure consistency in messaging and impact.
  • Maintain a creative and innovative approach to marketing, developing educational and engaging content for community stakeholders and partners.

Marketing Specialist

Octo, an IBM Company
Reston, VA
03.2021 - 04.2024
  • Managed the end-to-end execution of marketing initiatives, working closely with cross-functional teams to meet branding objectives and deliver client-focused results.
  • Created and distributed diverse marketing communications, including presentations, newsletters, social media content, and campaign assets, to promote client services and initiatives effectively.
  • Led project management efforts, developing timelines, tracking deliverables, and ensuring all stakeholders were aligned on priorities and deadlines.
  • Partnered with creative teams, including designers and copywriters, to produce high-quality marketing assets that adhered to brand guidelines and client expectations.
  • Conducted data-driven analysis of marketing campaigns, providing insights and strategic recommendations to improve effectiveness and engagement.
  • Oversaw event planning logistics, coordinating with vendors, managing budgets, and ensuring successful promotion of events.
  • Implemented targeted social media strategies, leveraging platform-specific insights to increase audience reach and interaction.
  • Identified areas for process improvement, streamlining workflows to enhance efficiency and reduce project turnaround times.
  • Acted as a liaison between internal teams and clients, ensuring clear communication and alignment on project goals and deliverables.

Customer Experience Representative

Creighton Farms Country Club
Aldie, VA
03.2021 - 10.2021
  • Coordinated with internal teams to deliver seamless service, managing workflows to ensure timely and accurate execution of member requests and event deliverables.
  • Planned and facilitated logistics for private events, collaborating with multiple departments to meet client expectations within set timelines and budgets.
  • Maintained detailed records of member preferences and event feedback, providing actionable insights to improve future experiences and services.
  • Proactively resolved guest concerns, demonstrating excellent problem-solving skills and ensuring satisfaction.
  • Streamlined daily operations by optimizing workflows and communicating effectively with team members to address challenges and enhance efficiency.
  • Applied organizational and prioritization skills to manage multiple responsibilities in a fast-paced, client-facing environment.

Marketing Assistant

Loudoun Home Team
Purcellville, VA
01.2020 - 01.2021
  • Developed and deployed marketing collateral to promote properties and drive sales
  • Generated leads through cold calls and referrals
  • Maintained property listings suited to various client needs

Education

Bachelor of Science - Strategic Communications

Old Dominion University

Some College (No Degree) - Communications and Digital Studies

University of Mary Washington

Work Preference

Work Type

Part Time

Work Location

RemoteHybridOn-Site

Timeline

Community Relations and Marketing Coordinator

Public Interest Registry
04.2024 - Current

Customer Experience Representative

Creighton Farms Country Club
03.2021 - 10.2021

Marketing Specialist

Octo, an IBM Company
03.2021 - 04.2024

Marketing Assistant

Loudoun Home Team
01.2020 - 01.2021

Bachelor of Science - Strategic Communications

Old Dominion University

Some College (No Degree) - Communications and Digital Studies

University of Mary Washington

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Rachael Summers