Rachael Herman

• Launched and led production for Scandy, a brand-new, fast-paced pop culture analysis channel distributed by Jellysmack.
• Oversaw scripting, direction, and post-production across multiple viral videos—third upload achieved over 3 million views in first 7 days.
• Built fast-turnaround workflows for high-retention, brand-integrated video essays under extreme time constraints.
• Directed shoots and coordinated global delivery with Jellysmack's cross-functional content teams.

• The Vending Machine (Short Film)

Produced The Vending Machine, a high-budget short film starring actors from Outlander and The Mandalorian.

Managed production end-to-end—casting, logistics, on-set direction, post-production.

Film is currently being packaged for feature development by UTA.

• Hollow’s Bend (Multimedia Narrative Project)

Produced Hollow’s Bend, a genre-hybrid horror project starring actors from Buffy the Vampire Slayer, One Tree Hill, and Love, Victor.

Directed audio and visual production; developed cross-platform extensions and transmedia elements.

• Filmwise (YouTube Channel)

Led production for Filmwise, a film essay YouTube brand known for smart analysis and cinematic polish.

Supervised all writers and editors; built systems for scripting, voiceover, editing, and feedback cycles.

Channel achieved early monetization and breakout performance within months of launch.

• Managed production ops for high-frequency creator clients, including one publishing up to 8 videos per day.
• Directed internal and external teams across shoots, post, and release.
• Rebuilt asset libraries, scheduled rollouts, and optimized turnaround workflows across YouTube, Shopify, and paid social.

• Consulted for YouTube’s top film/TV analysis channel (4M+ subscribers).
• Advised on talent roster planning, post-production workflows, and set design strategy.

• Produced B2B content for SaaS and ERP clients including webinars, motion graphics, and social video series.
• Created branded visuals and edited leadership interviews for event and digital distribution.
• Led LinkedIn social media strategy and developed an informational video podcast series partnered with a top ERP solutions company.

• Assistant Head of Production Design on one of MrBeast’s most-viewed videos, shot across multiple locations in Los Angeles.
• Managed set logistics and design implementation across high-budget, multi-location challenges.
• Video currently has over 340 million views.

• Produced video and photography content for paid and organic marketing campaigns to promote creator-branded paid merch launches.

• Filmed and edited sizzles, gym walkthroughs, client testimonials, and seasonal promotions.
• Managed digital content strategy across social media, email, and paid media channels.

• Wrote, cast, directed, and edited commercial and educational video projects for regional and national clients.
• Supported production across scripting, on-set execution, and post workflows.