Summary
Overview
Work History
Education
Skills
Timeline
AdministrativeAssistant

Rachael Ruiz

Austin,TX

Summary

I'm a creative business consultant with extensive experience working closely alongside businesses to build their business from concept to creation. I have worked on projects for businesses as a salesperson as well as a consultant throughout the world, helping businesses break through barriers that stand between success! My skillset is being an innovator to a team, and am able to put a concept into vision using the latest online strategies as well as proven sales techniques to execute for success.

Overview

23
23
years of professional experience

Work History

Marketing Sales and Advertising Media Consultant

Self-Employed
Houston, TX
12.2020 - Current
  • Researched industry trends in order to provide insightful guidance regarding future investments.
  • Implemented A and B testing techniques to improve overall reach and engagement rate.
  • Managed relationships with influencers by creating mutually beneficial partnerships.
  • Collaborated with design team to develop visually appealing graphics for social media use.
  • Monitored key performance indicators such as website traffic, lead generation rates and conversion rates to measure success of campaigns.
  • Conducted competitive analysis to evaluate the effectiveness of current strategies.
  • Developed comprehensive marketing plans to drive brand awareness, grow market share, and exceed sales goals.
  • Coordinated with vendors for printing services or other outside resources needed for marketing initiatives.
  • Managed digital media presence including email campaigns, social media posts, search engine optimization.
  • Organized events such as webinars, trade shows and conferences to generate leads and build relationships with potential customers.
  • Researched industry news and developments to stay ahead of competition.
  • Established processes for tracking budget expenditures related to marketing activities.
  • Collected and analyzed market research data for use in forecasting.

Client Consultant

Grace Lever
Australia, Sidney, TX
02.2020 - 12.2020

Coached women in the implementation of effective strategies Including automations, Funnels for lead generation, social media strategies, and content direction including online wordpress client portals as well as other systems combined with marketing and advertising to launch and scale their business's. promoting high-end training programs for women and building strong relationships with applicants from across the world, primarily in the USA, Australia, NZ and Canada

  • Developed comprehensive strategies to meet the clients' objectives.
  • Provided ongoing support, advice and guidance throughout the project lifecycle.
  • Facilitated communication between multiple parties involved in complex projects.
  • Created innovative solutions tailored to individual client requirements.
  • Explored new opportunities with existing clients to increase revenue streams.
  • Conducted initial client consultations to identify needs and expectations.
  • Greeted incoming customers to provide immediate, friendly and knowledgeable support.
  • Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
  • Provided training on products and services offered by the company as needed by customers.
  • Promoting high-end training programs including The Doers Inner Circle, Virtual Retreats and VIP memberships.
  • On-board new Founders with a series of calls to ensure they are set up on their path inside our training platform
  • Serve as the lead point of contact for member account management matters
  • Ensure the timely and successful delivery of our solutions according to customer needs
  • Clearly communicate the progress of monthly/quarterly initiatives to internal stakeholders
  • Develop new business with existing Founders
  • Forecast and track key account metrics
  • Prepare reports on account status
  • Reply, assign & draft emails in Helpscout
  • Execute tasks in our CRM - Infusionsoft
  • Assist members with course, product and login information
  • Work closely with offshore teams to assist with member requests and issue escalations as needed
  • Ensure maximum retention of their account

Advertising Media Sales Consultant

Yellow Pages Group YP.com
Houston, TX
01.2009 - 01.2017

Achieved Commitment to Excellence award in 2006

Achieved Commitment to Excellence award in 2010

Executive Club Member 2006, 2007, 2010, 2011,

2012

• Digital and print marketing solutions to more than 500,000 local

businesses that enable them to compete and win in

today's on-demand economy

  • Built digital customer lists and leads
  • Effectively communicating with customers via email and text, updating business listings across the internet, accepting appointments, sending notifications and reminders, managing ratings and reviews, generating estimates and invoices, processing payments, and issuing invoices and coup industry trends in order to provide insightful guidance regarding future investments.
  • Implemented A and B testing techniques to improve overall reach and engagement rate.
  • Managed relationships with influencers by creating mutually beneficial partnerships.
  • Collaborated with design team to develop visually appealing graphics for social media use.
  • Monitored key performance indicators such as website traffic, lead generation rates and conversion rates to measure success of campaigns.
  • Conducted competitive analysis to evaluate the effectiveness of current strategies.
  • Developed comprehensive marketing plans to drive brand awareness, grow market share, and exceed sales goals.
  • Coordinated with vendors for printing services or other outside resources needed for marketing initiatives.
  • Managed digital media presence including email campaigns, social media posts, search engine optimization.
  • Organized events such as webinars, trade shows and conferences to generate leads and build relationships with potential customers.
  • Researched industry news and developments to stay ahead of competition.
  • Established processes for tracking budget expenditures related to marketing activities.
  • Collected and analyzed market research data for use in forecasting.

Business Consultant

Bellsouth, Publishing
Louisiana
06.2004 - 03.2007
  • Provide market information including features and benefits of print and internet advertising
  • Promote and educate clients regarding website, internet traffic results, internet marketing, and search engine optimization (SEO) and yellowpages.com
  • Develop and establish a customer base for currentand future business relationships
  • Determine account's advertising need through probing interviews to tailor the campaign
  • Develops strategies prior to contacting designated market using visual and other sales aids
  • Provide market information including Internet marketing features and benefits
  • Meet aggressive sales quota's/objectives
  • Deliver effective sales presentations to investors
  • Organizes and prioritizes work to meet customer and directory deadlines scheduling demands promptly, accurately and efficiently
  • Visit existing accounts, reaffirming business relationships and assuring continued sales efforts.

Branch Manager

Labor Ready
09.2001 - 06.2004

Increased sales by 84% from approximately

$416,000 per year to 2.6 million o Directed the

Branch to become a profitable and viable business

in the community o 4th Quarter Branch Ranking #7

company wide out of 742 offices by performing sales calls, customer

service calls and doing site visits

• Generate and increase sales by implementation of

the marketing and sales program

•Develop new customer accounts, by conducting

meetings with the decision-maker

•Establish and maintain a budget within the

guidelines provided by the yearly projected budget,

as well as incorporate ways to increase profitability;

•Recruit new temporary workers obtaining work and

provided resources for specific training,

certifications, drug testing, background checks, etc

•Manage CSR's in collections, sales, telemarketing

training and hiring office staff

Education

Bachelor of Science - Speech Communications - Communications

McNeese State University
Lake Charles, LA
01-2001

Skills

  • Strategic planning
  • Strategic development
  • Sales
  • Online Marketing
  • Advertising
  • Print Media
  • Product Launch
  • Brand-building strategies
  • Sales expertise
  • Expertise in Facebook ads
  • Campaign development experience
  • Sales strategy familiarity
  • Client needs assessment
  • Social media skills
  • Advertising expertise
  • Creative direction
  • Coaching and mentorship
  • Social Media Promotion
  • Audience Engagement
  • Attention Retention
  • Content Development
  • Multimedia Utilization
  • Impromptu Speaking
  • Engaging Storytelling
  • Pay-per-click advertising
  • Social Media Marketing
  • SEO proficiency
  • Google Analytics
  • Inbound Marketing
  • Content Strategy
  • Content Marketing
  • Competitor Analysis
  • Online Reputation Management

Timeline

Marketing Sales and Advertising Media Consultant

Self-Employed
12.2020 - Current

Client Consultant

Grace Lever
02.2020 - 12.2020

Advertising Media Sales Consultant

Yellow Pages Group YP.com
01.2009 - 01.2017

Business Consultant

Bellsouth, Publishing
06.2004 - 03.2007

Branch Manager

Labor Ready
09.2001 - 06.2004

Bachelor of Science - Speech Communications - Communications

McNeese State University
Rachael Ruiz