Racheal Correa
Summary
Motivated business professional bringing 7 years of entrepreneurial experience. Dedicated and personable with extensive experience in managing administrative and sales operations and personnel. Skilled in all aspects of day-to-day, E-Commerce business operations, customer relations, marketing, and sales.
Overview
22
22
years of professional experience
Work History
CEO
Lavender's Dream, LLC
Jefferson, MD
04.2021 - Current
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Directed market expansions to propel business forward, meet changing customer needs.
- Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Formulated and executed strategic initiatives to improve product offerings.
- Oversaw divisional marketing, advertising and new product development.
Business Owner/Operator
Lavender's Dream, LLC
Jefferson, MD
03.2021 - 02.2023
- Oversaw end-to-end business processes to maintain proficiency and profitability.
- Improved customer satisfaction rates by prioritizing client needs and addressing concerns promptly.
- Established a loyal customer base through targeted marketing campaigns, referral programs, and personalized customer experiences.
- Consulted with customers to assess needs and propose optimal solutions.
- Cultivated strong relationships with suppliers/vendors to secure favorable pricing agreements for products/services needed for daily operations.
- Exceeded revenue targets through effective marketing strategies and expanding product offerings.
- Expanded market reach by developing e-commerce capabilities and leveraging digital marketing tools to target new audiences.
- Served as principal stakeholder over organization's complete operations.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
CEO
Couture Exotica, LLC
Waynesboro, MD, Hagerstown, MD, Jefferson, MD
04.2017 - Current
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Championed sustainability initiatives to reduce environmental impact while improving brand image among eco-conscious consumers.
- Established foundational processes for business operations.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
Business Owner and Operator
Couture Exotica, LLc
Waynesboro, MD, Hagerstown, MD, Jefferson, MD
12.2016 - 02.2023
- Managed, optimized, and implemented any and all day-to-day business operations.
- Established strong customer and client relationships through excellent communication and attentive service.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Managed relationships with third-party vendors and suppliers to facilitate prompt delivery of services.
- Oversaw business planning and administration, accounting functions, purchasing, and all accounts, both internal and external.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Managed purchasing, sales, and marketing, as well as, customer, vendor, and client account operations efficiently.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Recruited, hired, and trained personnel, working to establish key internal functions and outline scope of positions for new organization.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Implemented various types of technology, demonstrating versatility and adaptability in diverse network environments.
- Enhanced online presence, designed website and optimized functionality.
- Conducted user testing sessions to gather feedback and improve overall website design and performance.
- Created visually appealing graphics for online advertisements, social media content, and website design elements.
- Improved e-commerce sales by optimizing the online shopping experience for customers through user-friendly website design and targeted promotions.
- Optimized eCommerce operations by analyzing user data and making strategic adjustments to product offerings and website design elements as needed.
- Increased conversion rates through effective implementation of call-to-action elements within the website design.
- Continuously improved website design and functionality by implementing user feedback, enhancing site navigation and overall user experience.
- Researched current trends and best practices to develop innovative and impactful social media campaigns.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Researched and identified new opportunities for increasing company's social media presence.
- Managed paid advertising campaigns, ensuring optimal return on investment through continuous monitoring and adjustment of ad spend.
Dancer
Independent Contractor
Multiple Locations
06.2002 - 12.2021
- Promoted events, contributing to increased ticket sales and customer traffic.
- Enhanced audience experience by incorporating unique and captivating dance routines into performances.
- Elevated guest satisfaction rates through attentive listening skills when engaging with customers.
- Participated in promotional events, representing the venue with professionalism and enthusiasm to attract new clientele.
- Supported venue marketing efforts through participation in photoshoots or video recordings.
- Enhanced audience engagement by incorporating interactive elements and timely humor in performances.
- Communicated with customers clearly and with good humor to encourage laughter and excitement.
- Refined stage presence techniques to captivate audiences of diverse backgrounds effectively.
- Managed costume design and prop selection to support the overall aesthetic of each performance.
- Mentored aspiring entertainers, providing guidance on technique development and career advancement strategies.
- Performed live shows at various venues throughout region.
- Implemented creative techniques to create unique performances.
Education
Bachelor of Science - Pre-Medicine
South College
Knoxville, TN05.2026
GED -
Queen Anne's County High School
Centreville, MD04.2021
Skills
- Effective Decision Making
- Operational Excellence
- Administrative Leadership
- Consulting
- Operational leadership
- Strategic Visioning
- Relationship and Team Building
- Adaptable and Flexible
- Approachable leader
- Analytical and Critical Thinker
- Customer Focus
- Business Management
Languages
English
Native or Bilingual
Spanish
Limited Working
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Microsoft Suite
Adobe Suites
Oracle
Shopify
Wordpress
Work Preference
Work Type
Full TimeLocation Preference
RemoteImportant To Me
401k matchPaid time offTeam Building / Company RetreatsHealthcare benefitsFlexible work hoursWork from home optionCareer advancementPaid sick leaveCompany CultureWork-life balanceQuote
I believe you have to be willing to be misunderstood if you're going to innovate.
Jeff Bezos
Timeline
CEO
Lavender's Dream, LLC
04.2021 - Current
Business Owner/Operator
Lavender's Dream, LLC
03.2021 - 02.2023
CEO
Couture Exotica, LLC
04.2017 - Current
Business Owner and Operator
Couture Exotica, LLc
12.2016 - 02.2023
Dancer
Independent Contractor
06.2002 - 12.2021
Bachelor of Science - Pre-Medicine
South College
GED -
Queen Anne's County High School