Racheal Lane
Hamden
Summary
VP of Data Analytics at Comcast with expertise in SQL and business intelligence solutions, driving strategic insights. Achieved $10M in annual savings through enhanced collaboration and accountability. Skilled in project management and data visualization, enabling teams to adapt to change and improve performance across divisions.
Overview
31
31
years of professional experience
Work History
VP, Data Analytics and Business Intelligence, West Division
COMCAST
Berlin
03.2024 - 12.2025
- Operated as direct strategic trusted advisor to the C-Suite including Division CFOs and CMOs as well as Senior leaders in HQ Business Intelligence.
- Championed and led seven Senior Directors delivering actionable insights to support company initiatives through innovation, collaboration, and problem-solving powered by partnerships with enterprise business intelligence, data science, and reporting teams.
- Fulfilled all business initiatives including executing the New Operating Model across the enterprise through compliant data solutions with cross-divisional and HQ alignment.
- Created customized dependency business continuity large scale change management model to steward West Division through major engagement operating model transition.
- Established Change Management Council to support team members in navigating role and responsibility transitions.
- Drove adoption of emerging generative AI self-service tools throughout enterprise.
VP Data Analytics and Business Intelligence
COMCAST
Denver
01.2024 - 12.2025
- Created accountability and alignment between the data community of the division and the HQ Business Intelligence teams by standing up a Dependency / RACI Models. This enabled speed in production, trust, and alignment throughout the organization.
Senior Finance Director – Business Support and Analytics, N.E. Division
COMCAST
Berlin
11.2022 - 03.2024
- Directed 11-member team composed of Business Analysts Reporting Analysts and Data Developers to analyze data to determine strengths and challenges in business, identifying best practices and opportunities.
- Designed, built, and tested sets of reporting and analytic business intelligence programs.
- Served as liaison between HQ customer reporting and programming teams, division, and regions for subscriber reporting and daily, weekly, monthly subscriber reconciliations for publicly reported customer numbers.
- Provided solutions to division and regions regarding performance and trending on Adhoc and cyclical basis.
- Worked cross-functionally to collect data to enable actionable recommendations to drive subscriber business forward.
- Implemented data solution for BOT (new tech) launch across Comcast Enterprise, 2023.
Sr. Director Business Support and Analytics
COMCAST
Berlin
01.2022 - 03.2024
- Saved the enterprise associated expenses of 10Ks monthly of double credited customers translating to $10M annually by exposing technical issues and partnering with key stakeholders and overcoming resistance to delaying the launch of highly anticipated emerging tech.
Senior Manager of Finance - Business Intelligence
COMCAST
Berlin
02.2016 - 11.2022
- Supervised five-member team composed of Senior Business Intelligence Analysts utilizing curated data sources to construct views telling residential profitability narrative for Northeast Division. Enabled finance senior leadership to make pricing strategy based on dilutive and accretive results and insights.
- Managed team to utilize various Business Intelligence tools, including SQL, Tableau, and Data architecture to data mine and analyze data to determine strengths and challenges in business, identifying best practices and opportunities.
- Steered regional stakeholders with analysis and recommendations to improve performance, customer volume, drive down churn, reduce expense, improve customer experience, and provide promotional recommendations for continued fiscal growth.
Marketing Manager / Senior Marketing Manager – Analytics / Business Ops Manager
COMCAST
Berlin
08.2006 - 02.2016
- Directed the creation and customization of databases utilizing Visual Basic, SQL, and Tableau to obtain marketing and demographic statistics, enabling marketing department to conduct targeted campaigns and streamlining data gathering process for direct mail and outbound telemarketing lists.
- Oversaw sales channel analytics, compensation, incentives to drive business results.
- Developed statistics via relational databases for budget process, increasing accuracy of annual subscriber budget and monthly forecasts.
- Influenced marketing decisions through customer segmentation and competitive analysis.
- Drove sales channel performance through dynamic reporting and cross-functional partnerships.
- Built Revenue Assurance department (formerly two separate functions of check-in and resolution), safeguarding integrity of financial performance via proactive and reactive Revenue Assurance Partnership.
- Led all aspects operations of nine Xfinity Stores in the Western New England South area.
Escalated Complaints / Marketing Analytics – Analyst & Coordinator / Customer Service Representative
COMCAST
New Haven
01.1995 - 01.2006
- Met all goals set by regulatory agencies including DPUC, BBB, Cable Advisory Council, Department of Consumer Protection, and Attorney General's Office.
- Created customized databases utilizing Visual Basic to obtain marketing and demographic statistics, enabling targeted marketing campaigns and cutting mailing expenses by 15%.
- Prepared and distributed reports showing daily, weekly, and monthly net gains, revenue, expense, cash flow, product churn, and growth for all customer segments.
- Delivered top notch customer experience to 500+ subscribers weekly for all products and disciplines including sales, retention, repair and billing.
Education
B.A. - Psychology
SOUTHERN CONNECTICUT STATE UNIVERSITY
New Haven, ConnecticutSkills
- Microsoft Office Suite
- Data visualization tools
- Database management systems
- SQL proficiency
- Project management software
- Customer relationship management
- Business intelligence solutions
Awards
Northeast Division Legends Award, Comcast, 2004
Presentations
- Feed You Career: Adaptability and Flexibility, 2024
- Leaderfest: Decision Making Using Data, 2024
- Skill Forward: Beyond the Blueprint: Decision Making Using Data, 2024
- Comcast Labs Connect Innovation for Inclusion of Diversity & Accessibility Conference - Speaker / Data Solution Implementer, 2021
- How Business Intelligence Is Smart - Tech Talk / BENgineers Conference, Speaker, 2021
Timeline
VP, Data Analytics and Business Intelligence, West Division
COMCAST
03.2024 - 12.2025
VP Data Analytics and Business Intelligence
COMCAST
01.2024 - 12.2025
Senior Finance Director – Business Support and Analytics, N.E. Division
COMCAST
11.2022 - 03.2024
Sr. Director Business Support and Analytics
COMCAST
01.2022 - 03.2024
Senior Manager of Finance - Business Intelligence
COMCAST
02.2016 - 11.2022
Marketing Manager / Senior Marketing Manager – Analytics / Business Ops Manager
COMCAST
08.2006 - 02.2016
Escalated Complaints / Marketing Analytics – Analyst & Coordinator / Customer Service Representative
COMCAST
01.1995 - 01.2006
B.A. - Psychology
SOUTHERN CONNECTICUT STATE UNIVERSITY