Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
Rachel  Akpotu O'Neill

Rachel Akpotu O'Neill

Jersey City,NJ

Summary

Seasoned multimedia professional with a decade of hands-on expertise in reporting, writing, editing, and crafting content for both print and broadcast media outlets, alongside contributions to non-profit associations. Proficient in photography, videography, digital marketing, and adept at managing social media and web content.

Overview

12
12
years of professional experience

Work History

Marketing Manager

American Trucking Associations Inc
04.2022 - Current

Promoted businesses, services, products, and brands in the trucking industry. Developed and managed social media, web content, and marketing campaigns. Coordinated with design and media teams to create high-quality assets. Oversaw preparation of marketing materials and facilitated efforts for industry events and tradeshows.

Information Manager

American Trucking Associations Inc
09.2017 - 04.2022

Led content creation for newsletters, magazines, and various publications. Managed website content, including blogs, press releases, videos, news stories, and features. Contributed to council meetings, events, and product development. Orchestrated monthly editorial calendars, handled social media content, and served as the staff photographer/videographer. Successfully secured advertising materials for the magazine and annual reference guide, boosting council revenue.

Chief Staff Writer

Princeton Daily Clarion
08.2015 - 07.2017

Reported breaking news, wrote press releases, and covered local government and school board meetings. Produced multimedia content through audio, video, and photography. Leveraged social media for story promotion. Established relationships with sources for additional insights. Authored accurate, engaging, and fact-checked stories. Attended press conferences to gather information and quotes for stories.

News & Sports Editor

Union County Advocate
06.2014 - 08.2015

Edited diverse content for accuracy and clarity. Created content for various topics and mediums. Oversaw the entire story process from conception to publication. Monitored breaking news to assign timely coverage. Edited for grammar, spelling, and punctuation. Conducted interviews and developed informant relationships for vital story information.

Web Content Editor/Production Assistant

WLFI News
05.2012 - 10.2013

Operated CG machines, assisted in studio direction, and managed audio for daily broadcasts. Facilitated 3-4 shows daily, updating content for the station's website and social media, including breaking news and ongoing stories. Supported production with routine tasks and collaborated to ensure smooth operations, avoiding disruptions.

Education

Master of Arts - Journalism, Broadcast

Indiana University - Purdue University Indianapolis
Indianapolis, IN
12.2011

Bachelor of Arts - Journalism

Indiana University Bloomington
Bloomington, IN
12.2008

Skills

  • Adestra Email System
  • Adobe PhotoShop, InDesign, Acrobat, InCopy
  • Canva
  • Canto
  • Content Creation
  • Copywriting & Editing
  • Email & Digital Marketing Campaigns
  • Final Cut Pro
  • Microsoft Office
  • Photography
  • Project Management
  • Social Media Management
  • Smartsheet
  • Sprout Social Media Platform
  • Tradeshow Representation/Event Management
  • Website Content Editing & Management (Drupal)

Timeline

Marketing Manager

American Trucking Associations Inc
04.2022 - Current

Information Manager

American Trucking Associations Inc
09.2017 - 04.2022

Chief Staff Writer

Princeton Daily Clarion
08.2015 - 07.2017

News & Sports Editor

Union County Advocate
06.2014 - 08.2015

Web Content Editor/Production Assistant

WLFI News
05.2012 - 10.2013

Master of Arts - Journalism, Broadcast

Indiana University - Purdue University Indianapolis

Bachelor of Arts - Journalism

Indiana University Bloomington
Rachel Akpotu O'Neill