Rachel Baichoo
New York,NY
Summary
Adaptable professional with knowledge of brand management and client relations. Aiming to leverage my abilities to successfully fill the vacancy on your team. Frequently praised for teamwork by my peers, I can be relied upon to help your team achieve its goals. Dynamic and results-driven professional with extensive experience in launching marketing campaigns, developing strategies, and driving business growth. Proven track record of leading teams to successful outcomes, leveraging market insights and understanding of current trends to improve ROI. Experienced in digital marketing, content creation, and public relations initiatives. Adept at leveraging digital analytics to measure and optimize marketing campaigns.
Overview
6
6
years of professional experience
Work History
Marketing Strategist
Seed+Mill
06.2023 - Current
- Led collaborative brainstorming sessions with internal teams to generate innovative ideas for strategic initiatives aimed at enhancing product engagement
- Showcased practical expertise in content management systems (CMS)
- Proficient in utilizing software applications such as Mailchimp, Slack, Canva and Adobe Creative Suite
- Developed a comprehensive strategy to increase customer engagement and loyalty by 30% within a 3-month period
- Devised creative promotional campaigns using social media networks like TikTok, Facebook, Twitter, Instagram
- Utilized market research and analytics to monitor competitors' activities, identify trends, and develop targeted approaches.
Guest Services Team Member
OGX PRODUCTIONS, The One
03.2023 - Current
- Proficiently greeted and extended a warm welcome to all Guests, effectively providing directional guidance and engaging in courteous conversations
- Executed ticket scanning procedures with precision, adeptly resolving any technical issues or ticket-related concerns
- Demonstrated adept salesmanship by efficiently selling tickets to Guests in the standby line, ensuring a seamless entry process
- Participated in team collaboration to promote standby ticket sales for special events
- Enhanced the Guest experience by imparting intriguing fun facts and exhibit-related trivia
- Ensured proper documentation was completed for each sales transaction using the square (POS) system.
Guest Experience Specialist
PAQUIN ENTERTAINMENT GROUP, BEYOND KING TUT
10.2022 - 01.2023
- Managed diverse roles including ticket scanning, box office, VIP guest relations, exhibit docent, and VR technical maintenance
- Contributed ideas towards developing creative displays that would enhance guest experience
- Facilitated interactive experiences between guests and artifacts through storytelling techniques
- Collaborated with departmental leaders to establish strategic plans and marketing campaigns for special exhibit occasions
- Committed to delivering excellent customer service while working in a fast-paced environment
- Demonstrated ability to manage multiple tasks while remaining adaptable and flexible.
Assistant Sales Coordinator
SYMRISE INC
03.2022 - 10.2022
- Assisted in daily office functions (emails, filing, preparation of schedules and charts, and internet research)
- Labeled and coordinated shipment of Fragrance samples, blotters and organize samples for daily shipment
- Scheduled pick-up with appropriate common carriers and parcel couriers (e.g
- FedEx, UPS)
- Documented travel coordination and maintained accurate account of travel expenses
- Collaborated with a product coordination team in communicating with clients worldwide
- Performed data entry tasks with accuracy and speed utilizing MS Office applications such as Word, Excel, PowerPoint.
COVID Support Specialist / Operator
CITYHEALTH URGENT CARE
09.2021 - 02.2022
- Provided healthcare support in high exposure risk environment to known or suspected covid-19 patients
- Effectively managed a high-volume of inbound and outbound calls regarding COVID-19, seeing a 185% increase in typical call volume during the pandemic
- Provided contacts with approved information about isolation and quarantine procedures, and if appropriate, refer them to testing according to protocol and/or to a COVID-19 Community Support Specialist for social resources
- Performed clerical duties such as proofreading, filling, mailing, and faxing letters
- Reported positive and negative response cases according to established protocols and reporting mandates
- Ensured COVID-19 results are processed and communicated according to internal procedures.
Social Media Manager
FRESHMADE NYC COOKING STUDIO
10.2017 - 08.2021
- Developed and monitored benchmarks for measuring the impact of social media programs
- Utilized research, strategic planning, and disciplined communication skills to develop plans that effectively engaged, informed, persuaded, and motivated audiences
- Assessed performance through surveys and feedback
- Directed marketing initiatives which may include the development of a website, brochures, newsletters, pamphlets, and other materials
- Served as the primary contact for the blast e-mail process, working with departments throughout the organization on email content/messaging, adherence to organizational style and tone, and closely monitoring schedule and frequency
- Managed social media messaging, including crafting messages, editing contributions from other departments, effectively engaging social media to promote member value
- Support and implement strategies for distributing content and building through social media technology (i.e., Facebook, Instagram, Twitter, YouTube).
Education
B.B.A - Business Administration – Marketing -
BROOKLYN COLLEGE (CUNY)
Brooklyn, NY06.2023
A.A.S - New Media Technology -
LAGUARDIA COMMUNITY COLLEGE (CUNY)
Long Island City, NY06.2021
Skills
- Landscape
- Photography
- Digital Imaging
- Street wear Clothing Designs
- Social Media
- Creative Team
- Operating systems: Windows XP, Linux, Mac OS X; Adobe Photoshop, Adobe Final Cut Pro x, Adobe Lightroom, Illustrator, InDesign, HTML/CSS, Google Suite, Dropbox, Fashion and Management, Visual Communication
- Digital Content Development
- Social Media Digital Marketing
- Brand Messaging
Timeline
Marketing Strategist
Seed+Mill
06.2023 - Current
Guest Services Team Member
OGX PRODUCTIONS, The One
03.2023 - Current
Guest Experience Specialist
PAQUIN ENTERTAINMENT GROUP, BEYOND KING TUT
10.2022 - 01.2023
Assistant Sales Coordinator
SYMRISE INC
03.2022 - 10.2022
COVID Support Specialist / Operator
CITYHEALTH URGENT CARE
09.2021 - 02.2022
Social Media Manager
FRESHMADE NYC COOKING STUDIO
10.2017 - 08.2021
B.B.A - Business Administration – Marketing -
BROOKLYN COLLEGE (CUNY)
A.A.S - New Media Technology -
LAGUARDIA COMMUNITY COLLEGE (CUNY)
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