Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
AdministrativeAssistant
RACHEL L BALSH

RACHEL L BALSH

Staatsburg,NY

Summary

New graduate with a degree in Digital Marketing and Public Relations, excited to launch a career as a Digital Marketing Manager. Expert in managing profiles on social media platforms like Facebook, Twitter and Instagram. Successful in expanding online presence through personalized interactions with followers.

Overview

12
12
years of professional experience

Work History

Digital Marketing

Full Sail University School Projects
07.2020 - 09.2022
  • Created marketing research project proposal for Balash Public Relations that identifies strategic needs, gathers secondary information, and outlines process for gathering additional information
  • Also, created a sponsor pitch presentation that mined fan data to connect with potential sponsors and highlight data visualization skills
  • Created a website redesign proposal for Pet Rescue by Judy
  • Conducted detailed analysis of current and older versions of their website and reviewed industry trends
  • Developed mood board, information architecture report, and low-fidelity wireframe showing suggested layout and content
  • Developed brand storytelling presentation by using brand identifiers, such as archetypes, personal logos, colors, fonts
  • Created a public-relations campaign supporting fan awareness for the MoyaMoya Foundation
  • Extensively researched information compiled to determine specific, measurable business goal(s) that had potential to advance business
  • Elements included Target Audiences, Messaging, PR Tools, Tactics & Spokespeople
  • Developed Intrapreneurial Business Proposal for Cision Communications
  • Analyzed industry trends and consumer feedback which led to compelling proposed internal innovation
  • Diplomatic consideration was given to internal stakeholders when presenting solution to management and peer employees
  • Earned Google Analytics certification.
  • Search Engine Optimization
  • Created Social Media Campaign to increase brand awareness and raise engagement by 20% for Balash Public Relations.

Practice Assistant

Care Mount Medical
01.2018 - 01.2020
  • Maintain knowledge of individual physicians scheduling requirements and preferences
  • Uphold professional image and environment at front desk
  • Demonstrates effective communication strategies reflective of needs of all patients, including those from vulnerable populations
  • Assisted up to 5 patients at time.
  • Answered multi-line phone system to respond to inquiries and transfer calls to correct departments and personnel.
  • Used Microsoft Word and other software tools to create documents and other communications.
  • Maintained energy and enthusiasm in fast-paced environment.
  • Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.

Front End Associate

Super
01.2017 - 01.2019
  • Handles confidential information, including guest records, with high degree of integrity
  • Maintains accurate records including cash flows, registration cards, reservation cards
  • Answers inquiries pertaining to hotel services, registration of guests, and travel directions
  • Preform Night Audit
  • Facilitated cash, check and credit transactions on cash register with 100% accuracy
  • Greeted visitors and customers upon arrival, offered assistance and answered questions to build rapport and retention
  • Answered multi-line phone system to respond to inquiries and transfer calls to correct departments and personnel
  • Reported facility and room maintenance problems to appropriate personnel for immediate remediation
  • Used internal software to process reservations, check-ins and check-outs
  • Liaised with housekeeping and maintenance staff to address requests and complaints made by guests
  • Oversaw fast-paced front desk operations and guests' needs at busy facility
  • Collected room deposits, fees and payments
  • Updated customer accounts with add-on room charges, minibar use and room service bills
  • Used quick response and dynamic service skills to build relationships with patrons, improving customer retention rate
  • Contacted housekeeping staff and maintenance department immediately to resolve guest room issues
  • Maintained cleanliness and organization of front desk area
  • Explained details regarding property to acclimate patrons to resort environment
  • Kept accounts in balance and ran daily reports to verify totals

Director of Marketing/ Office Assistant

Walsh Investigations
10.2015 - 01.2017
  • Monitoring and evaluating project activities and results
  • Developing marketing plans
  • Overseeing marketing activities
  • Managing Office
  • Planned and executed events and marketing programs, producing 75% of goal of qualified leads
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Developed metrics and measured success in order to further penetrate marketplace
  • Created innovative strategies to drive customer engagement
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies

Assistant Program Director, Office Manager

Camp Redwood
03.2011 - 01.2014
  • Assist staff and participate in daily camper activities
  • Prepare invoices, reports, memos, letters, financial statements using various computer programs including Microsoft Office Suite and Excel
  • Distributing paperwork
  • Filing; including but not limited to documents, records, and reports
  • Operate and utilizing various office equipment
  • Set up and maintain paper and electronic filing systems for records and correspondence
  • Complete forms in accordance with company procedure
  • Phone reception; including but not limited to greeting, taking messages, and directing inquiries according to need
  • Maintain scheduling and event calendars
  • Scheduling and confirming appointments
  • Order and dispense supplies
  • Project management
  • Internet searches for various needed information
  • Staff supervision and scheduling
  • Hire and Train Staff
  • Established workflow processes, monitored daily productivity and implemented modifications to improve overall performance of personnel
  • Assisted program manager with developing budget and schedule.
  • Established workflow processes, monitored daily productivity and implemented modifications to improve overall performance of personnel.
  • Maintained computer and physical filing systems.
  • Managed human resource goals by recruiting, training, coaching and disciplining employees.
  • Managed office operations while scheduling appointments for department managers.

Education

Master of Arts - Public Relations

Full Sail University
Winter Park, FL
Current

Bachelor of Science - Digital Marketing

Full Sail University
Orlando, FL

Skills

  • Staff Management
  • Marketing Strategy
  • Media Relations
  • MS Office Suite
  • Press Release Writing
  • Digital Marketing
  • Google Analytics Setup
  • Data Analytics
  • Market Analysis
  • Audience Engagement
  • KPI Monitoring
  • Client Relations

Accomplishments


  • During her time at Full Sail she earned the Course Directors Award for Story Telling
  • Google Analytics Certification
  • She is a current member of the National Society for Collegiate Scholars.

Timeline

Digital Marketing

Full Sail University School Projects
07.2020 - 09.2022

Practice Assistant

Care Mount Medical
01.2018 - 01.2020

Front End Associate

Super
01.2017 - 01.2019

Director of Marketing/ Office Assistant

Walsh Investigations
10.2015 - 01.2017

Assistant Program Director, Office Manager

Camp Redwood
03.2011 - 01.2014

Master of Arts - Public Relations

Full Sail University

Bachelor of Science - Digital Marketing

Full Sail University

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RACHEL L BALSH