Summary
Work History
Education
Skills
Board Member 2023 - Present, Xcelerate Women
Board of Directors - Multiple Roles - Pubwest
Work Availability
Overview
Timeline
BusinessDevelopmentManager
Rachel Bell

Rachel Bell

Marketing Professional
Portland,USA

Summary

Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Work History

Strategic Consultant

Clyde Consulting
Portland
01.2015 - Current
  • Provide strategy and support in the development of long-term growth strategies for client organizations
  • Research and build solutions to support client goals
  • Collaborated with cross-functional teams to ensure successful implementation of strategic initiatives
  • Conduct competitor research to identify new opportunities for growth
  • Monitor progress against established benchmarks to ensure timely completion of projects
  • Advise clients on best practices for achieving desired outcomes through strategic planning processes.

Marketing Director

Pomegranate, Inc.
Portland
04.2019 - 04.2020
  • Increased average online B2C order amount by 7%
  • Responsible for marketing over 1,500 B2C products to trade partners and consumers
  • Led the development of creative briefs outlining objectives, budget constraints, and timelines for projects
  • Researched and analyzed opportunities for new product categories
  • Established and maintained a strong brand identity through all marketing efforts and initiatives.

Vice President, Client Development

Equation Research
Portland
10.2017 - 04.2019
  • Improved inbound lead flow by >20%
  • Developed programs that gained 15% more revenue from existing clients
  • Analyzed key business metrics and provided actionable recommendations for improvement
  • Provided leadership in developing corporate vision, mission, values, and culture
  • Directed upper management operations and proactively addressed and resolved challenges
  • Ensured compliance with applicable laws and regulations related to operations activities, including GDPR.

Director of Marketing

American College of Healthcare Sciences
Portland
02.2017 - 10.2017
  • Responsible for brand development and strategy and led effective campaigns
  • Managed annual marketing budget of $100,000
  • Developed key performance indicators that could be used by teams across departments
  • Utilized data-driven insights to optimize marketing strategies and identify growth opportunities.

Director of Marketing

Expressway Business Loans, LLC
Portland
06.2014 - 07.2015
  • Led program that increased leads by 10%
  • Researched and analyzed opportunities for brand development to engage organization's target audiences
  • Maintained up-to-date knowledge about industry trends in order to inform strategies
  • Managed external vendors and agencies to ensure successful execution of projects on time and within budget.

Director of Marketing

HiringThing
Portland
01.2013 - 06.2014
  • Created programs that increased customer engagement by 10%
  • Co-marketed ATS product with partner brands
  • Developed pricing strategies to balance firm objectives and customer satisfaction
  • Recommended modifications to products to improve usability
  • Partnered with internal stakeholders to design integrated marketing plans for new product launches.

Director of Customer Experience

Revelation, Inc.
Portland
01.2008 - 12.2013
  • Managed customer satisfaction team of 8 (FTE and freelance)
  • Oversaw translation of software into 23 languages
  • Created and managed budgets, ensuring financial targets were achieved
  • Provided leadership in times of crisis, growth and change initiatives.

Director of Client Services

Equation Research
Portland
01.2003 - 12.2008
  • Managed team of 6 in fast-growing startup environment
  • Monitored progress of projects, identified areas for improvement and implemented corrective action plans when necessary
  • Collaborated with other departments on initiatives related to the development of new products or services
  • Conducted regular meetings with clients to discuss their needs and expectations.

Education

Bachelor of Arts - English

West Virginia University
Morgantown, WV

Skills

  • Strategic Planning & Development
  • Brand Strategy & Development
  • Marketing Strategy & Execution
  • Data Analysis & Interpretation
  • Customer Engagement & Relationship Management
  • Leadership & Team Management
  • Financial Acumen & Forecasting
  • Cross-functional Collaboration

Board Member 2023 - Present, Xcelerate Women

  • An innovative nonprofit that serves Oregon’s women business owners with growth and scale oriented support on their terms

Board of Directors - Multiple Roles - Pubwest

  • Served as Secretary, Secretary Emeritus, and Vice President of the Board of Directors
  • PubWest is a vibrant, dynamic trade association of small-medium-sized book publishers, printers, editors, distributors, graphic designers, binderies, and related service companies.

Work Availability

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Overview

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Timeline

Marketing Director

Pomegranate, Inc.
04.2019 - 04.2020

Vice President, Client Development

Equation Research
10.2017 - 04.2019

Director of Marketing

American College of Healthcare Sciences
02.2017 - 10.2017

Strategic Consultant

Clyde Consulting
01.2015 - Current

Director of Marketing

Expressway Business Loans, LLC
06.2014 - 07.2015

Director of Marketing

HiringThing
01.2013 - 06.2014

Director of Customer Experience

Revelation, Inc.
01.2008 - 12.2013

Director of Client Services

Equation Research
01.2003 - 12.2008

Bachelor of Arts - English

West Virginia University

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