Rachel Bernier
Cranston,RI
Summary
Dynamic wholesale sales leader with over 15 years of experience driving substantial growth for premium brands in jewelry, handbags, gift, and consumer packaged goods. Proven track record in managing extensive accounts across diverse markets. Consistently surpasses sales targets while expanding distribution channels and nurturing long-term partnerships with specialty retailers. Possesses versatile skills in project management, problem-solving, and collaboration. Brings fresh perspective and strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions.
Overview
22
22
years of professional experience
Work History
Business Development Sales Executive
International Packaging Corp
Pawtucket
02.2025 - Current
- Spearhead outbound sales and marketing strategies to drive new business growth and pipeline expansion.
- Increase qualified lead volume by 200% YOY through targeted prospecting, consultative selling, and relationship-driven outreach.
- Lead contract negotiations, closing high-value opportunities aligned with client objectives.
- Deliver executive-level presentations and solution-driven sales engagements.
- Develop and execute sales strategies to drive revenue growth across diverse markets.
- Cultivate strong client relationships, ensuring high customer satisfaction and retention rates.
- Analyze market trends to identify new sales opportunities and adjust strategies accordingly.
Principal
The Bouclé Group
Providence
02.2015 - 01.2025
- Clients Included: Anna Beck Jewelry | Dean Davidson | Freida Rothman | Latico | Whiting & Davis | Mywalit | Hobo Handbags
- Lead wholesale sales strategy and account management for a portfolio of premium jewelry and accessory brands across the Northeast and national markets.
- Managed and grew a large, established account base of specialty retailers while identifying and onboarding new partners aligned with brand positioning.
- Drove seasonal buy-ins, reorders, and consistent sell-through through regular communication, video appointments, in-person visits, and biweekly selling cadence.
- Executed frequent field travel for buying appointments, merchandising support, trunk shows, and in-store staff training.
- Represented brands at major national and regional trade shows, managing appointments and strengthening long-term retailer relationships.
- Built, led, and mentored a team of independent sales representatives.
- Achieved average annual growth of approximately 50% through strategic account development.
Northeast Regional Sales Manager
HOBO International
Providence
05.2010 - 02.2015
- Increased regional sales by 32% annually through targeted market development.
- Built and maintained strong relationships with specialty retailers and key accounts.
- Conducted product demonstrations, merchandising support, and in-store training to drive sales.
- Secured new accounts and expanded product placements across the territory.
Northeast Regional Sales Manager
The Belwether Group
Portland
09.2006 - 01.2009
- Managed and grew a multi-state territory servicing independent gift stores, key accounts, museum stores, and catalog accounts.
- Planned and executed sales strategies to meet and exceed territory goals and expand market share.
- Developed and nurtured key accounts, earning Representative of the Year honors in 2007.
- Delivered detailed sales analysis to support pricing, assortment, and merchandising strategies.
Senior Sales Account Executive
Alexis Bittar
New York
04.2004 - 09.2006
- Managed and grew a multi-million-dollar wholesale business through consultative selling.
- Expanded Department Store and Key Account Business.
- Conducted product presentations and collaborated on private-label design initiatives.
- Educated buyers on collections, drove seasonal buy-ins, and increased account penetration.
Education
Bachelor of Arts - Art Education
University of Maine
Orono, ME05.2000
Skills
- Territory & Account Management
- Wholesale Sales Growth
- Consultative Selling
- New Account Development
- Merchandising
- Sales Training
- Product Knowledge
- Sales presentations
- Strategic Planning
- CRM & Reporting
- Business Development and Planning
- Key Account Management
Timeline
Business Development Sales Executive
International Packaging Corp
02.2025 - Current
Principal
The Bouclé Group
02.2015 - 01.2025
Northeast Regional Sales Manager
HOBO International
05.2010 - 02.2015
Northeast Regional Sales Manager
The Belwether Group
09.2006 - 01.2009
Senior Sales Account Executive
Alexis Bittar
04.2004 - 09.2006
Bachelor of Arts - Art Education
University of Maine