Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

RACHEL BIENVENUE

Manchester,NH

Summary

Accomplished Customer Marketing Manager with expertise in driving customer engagement and advocacy via strategic storytelling and impactful campaigns. Demonstrated ability in content creation and analytics, resulting in enhanced brand credibility and critical relationship building. Key achievements include marked improvements in pipeline conversion rates and customer loyalty metrics.

Overview

3
3
years of professional experience

Work History

Customer Marketing Manager

Calabrio
Minneapolis, MN
12.2022 - Current
  • Copywrite and strategically craft customer stories through case studies, written and video testimonials, and infographics, enhancing brand storytelling and engagement
  • Lead Customer Reference Program to influence revenue by accelerating pipeline conversions and driving Closed/Won opportunities
  • Engage cross-functionally with Sales, Customer Success, and other teams to develop high-impact assets, execute campaigns, and deliver strategic marketing plans
  • Elevate brand authority by launching review campaigns across G2, Gartner, and Capterra
  • Host quarterly customer webinars, driving over 1,000 registrations in Q1 alone, to deliver key product updates and strategic roadmaps
  • Champion customer advocacy initiatives to nurture relationships with top-tier accounts to boost retention and long-term loyalty

Customer Marketing Manager

DTiQ
Framingham, MA
08.2022 - 06.2024
  • Increased LinkedIn followers by 19% while maintaining an average CTR of 3.72% and engagement rate of 7.34%
  • Launched and analyzed NPS campaigns to measure customer satisfaction and increased score by 166% YOY
  • Grew customer-focused Google Reviews by 68% to enhance credibility
  • Captured 63 customer testimonials to promote brand loyalty
  • Copywrote 6 case studies to bring customer success stories to life
  • Launched Customer Referral Program and captured 18 leads in 2024
  • Partnered with Sales and Demand Generation to launch cross-sell, upsell, and targeted ABM campaigns via HubSpot and Outreach

Education

Bachelor of Science - Marketing

Southern New Hampshire University
Manchester, NH
05.2019

Internship - International Marketing

Florence University of The Arts
Florence, Italy
12.2017

Skills

  • Content writing and creation
  • Campaign management
  • Customer advocacy initiatives
  • Paid social media campaigns
  • Organic social media strategy
  • Brand messaging consistency
  • Project management
  • Analytics and reporting
  • Community engagement
  • Cross-functional teamwork
  • Voice of customer
  • HubSpot and Outreach email marketing
  • Salesforce CRM
  • Sales and marketing strategies
  • Adobe Photoshop proficiency

References

  • Michael, Grimes, VP of Marketing, (416) 276-3803, DTiQ
  • Hayley, Flynn, Director of HR, (508) 667-4787, Fuseideas

Timeline

Customer Marketing Manager

Calabrio
12.2022 - Current

Customer Marketing Manager

DTiQ
08.2022 - 06.2024

Bachelor of Science - Marketing

Southern New Hampshire University

Internship - International Marketing

Florence University of The Arts

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