Rachel Booth
Mixed Methods Researcher For Strategy And Insights
Dallas,TX
Summary
Analytical and personable researcher with a robust background in both corporate and academic settings. Skilled in leveraging mixed-methods approaches to uncover actionable insights from large datasets. Adept at collaborating with cross-functional teams and effectively communicating findings through clear, compelling reports. Highly organized with a proven ability to contribute to team success and drive strategic objectives.
Overview
3
3
years of professional experience
Work History
MARKET RESERACH MANAGER
ThinkGen
01.2023 - Current
- Developed scorecards to define, track, and visualize key performance indicators.
- Drafted executive summaries for client presentations, synthesizing multiple datasets, offering strategic insights, and recommending actionable steps.
- Created all appendix slides for decks, populating large amounts of data.
- Managed vendor relationships for team projects, both as the primary communication point and ensuring data quality assurance.
- Served as Point of Contact for clients for fieldwork progress.
- Performed data quality checks for client decks, collaborating cross-functionally to support the entire company, beyond own team.
- Boosted team productivity by implementing project management best practices for streamlined workflows.
MARKET RESEARCH INTERN
ThinkGen
5 2022 - 8 2022
- Utilized mixed methods techniques such as online surveys, TDI's, and digital ethnography
- Designed, implemented, and analyzed screeners, discussion guides, and surveys
- Translated raw data (including international datasets) into actionable insights and strategic solutions by recommending key communication pathways
- Built a concise and actionable desk research deck from large content library
- Completed data visualization slides resulting in variety of appendices for readout decks
- Mentored on how to deliver a compelling narrative to the client
- Invited to return as a full-time employee
BEHAVIORAL SCIENCE INTERN
WW International/Weight Watchers
02.2022 - 06.2022
- Created segmentation blocks to consumer datasets based on social and cognitive psychological principals
- Applied coding schema to large qualitative data set, aiding in creating consumer personas
- Coded large qualitative data set for quantitative analysis
- Translated academic health psychology articles into business appropriate solutions for key stakeholders.
USER EXPERIENCE INTERN
Labvanced
06.2021 - 08.2021
- Created proof of concept implementation program and conducted 5 in-house replications which resulted in manuscript for publication
- Audited communication flow and proposed advanced statistical analysis and data visualization techniques
- Built and hosted a companywide webinar to educate consumers about features
- Wrote an in-house UX pamphlet, distributed to CEO and head of customer relations.
Education
Master of Arts - Experimental Cognitive Psychlogy
University of North Carolina At Greensboro
Greensboro, NC 05.2001 -
Fulbright Research Scholar - Experimental Cognitive Psychology
Universität Ulm
Ulm, Baden-Württemberg, DE 05.2001 -
Bachelor of Science - Psychology
Mississippi State University
Starkville, MS 05.2001 -
Skills
- Curiosity and Analytical Thinking: Deeply inquisitive with a strong drive to explore the underlying factors of project stages and outcomes
- Critical Problem-Solving: Expert at deconstructing complex issues to deliver actionable insights and strategic recommendations
- Project Management: Proficient in managing and organizing multiple projects simultaneously, ensuring timely and effective execution
- Team Collaboration: Highly energetic team player with a positive, enthusiastic approach to fostering a collaborative work environment
- Continuous Learning: Committed to expanding skills and knowledge through ongoing learning and mentorship opportunities
Timeline
MARKET RESERACH MANAGER
ThinkGen
01.2023 - Current
BEHAVIORAL SCIENCE INTERN
WW International/Weight Watchers
02.2022 - 06.2022
USER EXPERIENCE INTERN
Labvanced
06.2021 - 08.2021
Master of Arts - Experimental Cognitive Psychlogy
University of North Carolina At Greensboro
05.2001 -
Fulbright Research Scholar - Experimental Cognitive Psychology
Universität Ulm
05.2001 -
Bachelor of Science - Psychology
Mississippi State University
05.2001 -
MARKET RESEARCH INTERN
ThinkGen
5 2022 - 8 2022
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