Rachel Bruning
Lexington,SC
Summary
Go-getter candidate eager to utilize analytical and research skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.
Overview
10
10
years of professional experience
Work History
POS Sales & Barcoding Marketing Intern
ScanSource Inc.
05.2014 - 08.2014
- Increased sales leads by developing and implementing targeted marketing campaigns.
Graphic Media Intern
Locke Design Omnimedia
01.2013
Global Marketing Specialist
Sonoco
01.2021 - Current
- Serves as the point of contact for Human Resources, providing marketing planning and communications support on strategic projects and materials
- Assists in the development of internal communication vehicles
- Manages multiple projects within a project tracking system, delivering on deadline.
Product Development Consultant
BlueCross BlueShield of South Carolina
01.2020 - 01.2021
- Provided client specific promotional support and communication materials
- Monitored market to recognize market trends, competitor strategies and outlook, unmet customer needs, and other issues that impact marketing
- Worked with the product development process to include market surveillance, market testing, pricing strategy, naming selection, launch initiatives, quality control measures, and promotional initiatives
- Managed multiple projects which involve coordination of process improvements, launch tracking, KPI's, and product life cycle guidelines.
Marketing Brand Manager
Tavistock Development Company
01.2019 - 01.2020
- Developed a comprehensive and strategic marketing plan including brand relaunch of website and communication initiatives that increased user engagement
- Assisted in developing promotional programs to grow sales and build brand equity
- Established and used KPI's to develop marketing solutions across all platforms
- Discovered and leveraged customer insights to create a better user experience
- Managed the relationships with vendors, partners, and executive management to ensure alignment on digital priorities and communication strategies.
Digital Marketing Manager & Internet Sales
01.2017 - 01.2019
- Oversaw the development and deployment of digital content across all platforms
- Conducted competitor market research and evaluation for senior management
- Executed integrated online/offline search engine marketing, advertising, and other campaigns to generate demand and sales leads
- Maintained website development and updates
- Created social media strategy and implementation
- Measured and reported the results of PPC, display, paid social media and other web-based marketing programs.
Marketing Strategist
Lawton Connect
01.2016 - 01.2017
- Strategically entered new segments through website redesign
- Drove marketing initiatives to increase product visibility and market performance
- Performed market research and competitive analysis to effectively communicate
- Created content for the company blog and direct mail campaigns.
Graphic Media Consultant
SunSolutions USA
01.2015 - 01.2016
- Met with clients to determine their needs in marketing communications
- Developed and evaluated new campaigns that raised branding presence.
Education
Masters of Professional Studies, Strategic Communications M.P.S. -
Penn State University
05.2022
Masters Certificate in Marketing Analytics C.M.A. -
Penn State University
08.2021
Graphic Communications B.S. -
Clemson University
12.2015
Skills
- Relationship Building
- Corporate Communications
- Project Management
- Strategic Communications
- Media Relations
- Data Analytics & Reporting
- Community Outreach
- Event Planning
- Thought Leadership
- Press Release Writing
- Crafting Responses
- Media Training
- Market Research
- Stakeholder Engagement
- Reputation Management
- Community Relations
- Content Creation
- Stakeholder Engagement
- Crisis Management
Certifications
- Graduate Certification in Marketing Analytics
- Certified in Google Ads Measurement, Google Ads Search, & Google Analytics Measurement
- Certified in CITI Human Subjects Research
Accomplishments
- 2018 GOBA Internet Salesman of the Year Nominee for Achieving 138% of Annual Goal
- 2019 GOBA Marketing Manager of the Year Nominee for Rebranding Efforts
Timeline
Global Marketing Specialist
Sonoco
01.2021 - Current
Product Development Consultant
BlueCross BlueShield of South Carolina
01.2020 - 01.2021
Marketing Brand Manager
Tavistock Development Company
01.2019 - 01.2020
Digital Marketing Manager & Internet Sales
01.2017 - 01.2019
Marketing Strategist
Lawton Connect
01.2016 - 01.2017
Graphic Media Consultant
SunSolutions USA
01.2015 - 01.2016
POS Sales & Barcoding Marketing Intern
ScanSource Inc.
05.2014 - 08.2014
Graphic Media Intern
Locke Design Omnimedia
01.2013
Masters of Professional Studies, Strategic Communications M.P.S. -
Penn State University
Masters Certificate in Marketing Analytics C.M.A. -
Penn State University
Graphic Communications B.S. -
Clemson University
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