Rachel Byrd
Cape Coral,FL
Summary
Compassionate and dedicated senior services professional with over a decade of professional experience, and nearly a lifetime of personal exposure to the world of aging. A dynamic teammate and advocate for older adults.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Director of Community Relations
Florida Senior Consulting
11.2023 - Current
- Developed and implemented effective strategies to increase positive relationships with the local community.
- Organized and directed numerous outreach events to engage the public in community activities.
- Created content for social media channels to promote awareness of the organization's mission and vision.
- Organized meetings with key stakeholders to discuss ideas, initiatives, and opportunities related to improving community relations.
- Collaborated with marketing teams on promotional materials for upcoming events or programs.
- Attended conferences, seminars, workshops, and other networking events focused on strengthening ties between organizations and their communities.
- Built and maintained corporate image, brand and identity.
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
Director of Sales and Marketing
The Preserve Senior Living
Fort Myers, FL
10.2020 - 11.2023
- Established and maintained relationships with key customers to identify new business opportunities.
- Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and competitor analysis.
- Cultivated strong relationships with key organizations and professionals to support future business growth objectives.
- Created, maintained and evaluated customer databases in order to maximize sales opportunities.
- Collaborated with marketing team to develop promotional materials that effectively communicated the company's message.
- Directed all aspects of the sales cycle from initial contact through successful closure of deals.
- Negotiated contracts with potential clients while maintaining a focus on profitability objectives.
- Identified areas for improvement within the organization's existing processes and procedures.
- Organized events geared towards increasing brand awareness.
- Built community connections with referral bases and community outreach groups to keep referral bases robust
- Maintained regular contact with existing leads and prospects to reach admission and move-in goals while recording data in CRM
- Maintained regular contact with existing residents in the community to ensure their satisfaction with the overall community and listened for areas of improvement
- Lead the resident ambassador program that paired new move-ins with existing residents as a way to orient them to the new lifestyle.
Director of Life Enrichment and Memory Support
The Preserve Senior Living
Fort Myers, FL
04.2019 - 03.2021
- Developed and implemented engaging activities for seniors in long-term care facilities.
- Ensured compliance with all state regulations regarding safety protocols and infection control measures.
- Developed individualized plans for each resident based on their interests and abilities.
- Facilitated group discussions on topics such as current events, health issues, and hobbies.
- Collaborated with other departments to coordinate interdisciplinary programming.
- Provided one-on-one support to those who required additional assistance.
- Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
- Managed monthly budget and supplies, created monthly calendars, trained associates based on proper activity expectations.
- Coordinated, promoted, and facilitated the volunteer program, outside community groups, and entertainment to ensure they are educated on our organizations expectations.
- Facilitated and organized outings, holiday parties, and special events
- General education of memory care practices and dementia sensitivity training for all interdisciplinary staff
- Communicated with family members of memory support residents
- Maintained accurate records of participant attendance and progress notes.
Marketing Intern
Gulf Coast Village CCRC
Cape Coral, FL
- 11.2019
- Assisted in planning, coordinating, and execution of multiple community based marketing events
- Developed event themes and concepts to ensure successful execution of events.
- Coordinated with internal teams to ensure timely delivery of products and services for events.
- Ensured effective communication between vendors and suppliers before, during and after the event.
- Organized promotional events, including scheduling speakers and coordinating activities.
- Provided administrative support to the Marketing Manager on a daily basis.
- Created presentations for internal meetings or external clients using PowerPoint.
- Documentation of CRM in Enquire online database
- Conducted community tours
- Coordinated and executed the transfer of existing paper charts to PointClickCare for 80+ members of an at-home healthcare service.
Therapeutic Recreation Lead
Bon Secours Maria Manor
St. Petersburg, FL
- 12.2018
- Developed and implemented therapeutic recreation activities that promoted physical, mental, and emotional well-being for participants.
- Conducted assessments of participant's needs to identify areas in which therapeutic recreation could be beneficial.
- Monitored progress of participants to ensure desired outcomes were achieved.
- Collaborated with other professionals to develop individualized treatment plans for participants.
- Organized special events such as field trips, holiday parties, and group outings.
- Ensured compliance with all applicable laws, regulations, policies, procedures, standards.
- Maintained records of participant attendance at various recreational activities and events.
- Encouraged participation in a variety of leisure activities designed to meet each participant's individual needs and interests.
- Participated in meetings with family members or guardians to discuss progress made by the participant.
- Created an environment that was safe, supportive, respectful and welcoming for all participants.
Life Enrichment Assistant
Palmview Assisted Living
Cape Coral, FL
- 11.2017
- Assisted in planning, scheduling and conducting lifestyle programs that encouraged physical, intellectual, social, emotional and spiritual opportunities for memory care residents
- Assisted residents in planning and scheduling activities to meet their individual needs.
- Provided companionship, recreational activities, and emotional support to individuals with dementia.
- Developed meaningful relationships with residents through one-on-one visits and conversations.
- Maintained accurate records of residents' attendance at programs and events.
- Collaborated with other departments to ensure that all services are provided efficiently.
- Observed changes in behavior or physical condition of residents and reported any concerns to appropriate staff members.
Server
Gulf Coast Village CCRC
Cape Coral, FL
- 08.2014
- Delivered meals to residents and patients in their rooms when requested.
- Worked closely with dietitians to ensure proper nutrition for each resident and patient.
- Performed general cleaning duties such as sweeping floors, washing dishes, wiping countertops.
- Ensured that all food was prepared according to established health standards.
- Provided excellent customer service to ensure satisfaction.
Education
Master of Arts in Gerontology -
University of South Florida
Bachelor of Arts in Sociology -
Florida Gulf Coast University
Skills
- Community Outreach and Networking
- Community Partnerships
- Social Media Management
- Customer Sensitivity
- Flexible Creative Approach
- Troubleshooting
- Relationship Management
- Event Planning
Certification
- Florida Assisted Living Facility Administrator Core Competency, 171241023
- National Association of Activity Professionals: AAP-BC
- National Council for Certified Dementia Practitioners, 254273
- SilverSneakers Flex Fitness Instructor Certified
Community Service
CAMEO of Lee County, Board Member, 2022 - Present
Timeline
Director of Community Relations
Florida Senior Consulting
11.2023 - Current
Director of Sales and Marketing
The Preserve Senior Living
10.2020 - 11.2023
Director of Life Enrichment and Memory Support
The Preserve Senior Living
04.2019 - 03.2021
Marketing Intern
Gulf Coast Village CCRC
- 11.2019
Therapeutic Recreation Lead
Bon Secours Maria Manor
- 12.2018
Life Enrichment Assistant
Palmview Assisted Living
- 11.2017
Server
Gulf Coast Village CCRC
- 08.2014
Master of Arts in Gerontology -
University of South Florida
Bachelor of Arts in Sociology -
Florida Gulf Coast University
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