Rachel Cochran
Houston,TX
Summary
Proactive Marketing Sales Professional with 14+ years of experience in branding, sales-marketing, and project management. Specializing in cultivating consumer relationships to drive company growth, by building brand notoriety and expanding audience reach through targeted strategies. Dedicated to delivering optimal direct-to-customer interactions to establish brand trust and foster sustained customer engagement. A mindful communicator and natural leader committed to exceeding expectations in the fast-paced marketing and sales landscape.
Overview
15
15
years of professional experience
4
4
Certificates
Work History
Senior Brand Marketing Manager
Champion Energy Services, LLC.
03.2022 - 02.2024
- Contributed to Champion Energy's record growth, achieving 8,000 new customer acquisitions in 2023.
- Developed interpersonal relationships with consumers to effectively communicate product knowledge and build brand trust.
- Curated tailored marketing materials for consumer-facing engagement opportunities.
- Implemented comprehensive brand strategies to establish market leadership within residential energy industry.
- Initiated marketing campaigns across digital, social media, print, and face-to-face engagement events with strategic intent and leadership.
- Collaborated with product development teams to align brand messaging with product offerings.
- Cultivated relationships with community members, key stakeholders, media partners, agencies, influencers, and public figures.
- Conducted market research and analyzed consumer insights to identify trends, opportunities, and competitive threats.
- Negotiated contracts and partnership agreements, demonstrating seasoned expertise.
- Managed brand budget, optimizing marketing spend for maximum impact.
Director of Merchandise and Branding
Cotton Holdings, Inc.
09.2017 - 06.2021
- Established merchandise and promotional plans to increase brand awareness
Conducted analytical market research with e-commerce customer satisfaction surveys and
developing CRM
New product launch and in-store promotional e-mail marketing campaigns to increase sales
and brand awareness
Aided business development using product marketing to enhance B2B sales
Ensure optimal organization of purchase records and inventory items
Accountable for merchandising, branding and e-commerce budget and vendor invoices
Administrator of e-commerce online and mobile platform
Managed all online and in store purchase orders and product fulfillment
Executed pricing strategies, promotions, and markdowns to reach financial target, based off
measurable data
Developed operational productivity to consolidate and strengthen team performance,
increasing efficienc
Project Manager, Sales and Client Services
Gunns Restoration
07.2016 - 08.2017
- Proactively addressed client concerns and consistently met or exceeded expectations, resulting in exceptional customer satisfaction throughout the engagement process.
- Cultivated a culture of innovation and creativity within the project team, which led to improved problem-solving capabilities and enhanced outcomes.
- Enhanced overall project success by conducting thorough post-project evaluations and integrating lessons learned into future efforts.
- Streamlined workflow by tracking project progress, milestones, achievements, and solutions.
- Balanced technical efficacy with relationship-building, prioritizing effective communication, transparency, and constructive conflict resolution to strengthen the customer connection.
Brand Marketing Manager
Texas Direct Auto I Vroom
08.2012 - 05.2016
- Refined relationships with target audience and media outlets, securing valuable earned media placements for brand enhancement at minimal cost.
- Collaborated with cross-functional teams to ensure consistent brand messaging across all touchpoints.
- Enhanced brand reputation and image in target markets.
- Directed promotional personnel to optimize event success through their knowledge and skills.
- Successfully met KPI initiatives through effective marketing event campaigns.
- Facilitated major public partnerships, including Houston Zoo Wildlife Carousel lifetime partnership, professional baseball organization in Sugar Land - Constellation Stadium, launch of Texas Direct Auto Bark Park, Houston Humane Society partnership, and Title partnership of Fort Bend County Fair.
Event Marketing Coordinator
Texas Direct Auto | Vroom
07.2009 - 08.2012
- Elevated brand visibility and audience engagement through interactive on-site presence at events, enhancing brand recognition.
- Spearheaded cross-functional teams to develop event-specific marketing materials, ensuring cohesive brand messaging.
- Effectively managed budgets, optimizing resources to maintain event quality and brand presence.
- Maintained meticulous event records, documenting logistics, processes, collateral, execution, and ROI for thorough analysis.
- Cultivated and sustained relationships within the community, TDA customer base, partnerships, stakeholders, and the general public.
Education
Biology
Texas Women's University
Houston, TX2014
Biology
Houston Community College
Houston, TX2014
General Studies
Wharton County Junior College, United States
2008
Skills
- Relationship Building
- Excellent Communication
- Brand-building strategies
- Adaptability
- Project Management
- Customer Relationship Management
- Marketing Strategy Development
Timeline
Senior Brand Marketing Manager
Champion Energy Services, LLC.
03.2022 - 02.2024
Director of Merchandise and Branding
Cotton Holdings, Inc.
09.2017 - 06.2021
Project Manager, Sales and Client Services
Gunns Restoration
07.2016 - 08.2017
Brand Marketing Manager
Texas Direct Auto I Vroom
08.2012 - 05.2016
Event Marketing Coordinator
Texas Direct Auto | Vroom
07.2009 - 08.2012
Biology
Texas Women's University
Biology
Houston Community College
General Studies
Wharton County Junior College, United States
- Strategic Partnerships, LinkedIn Learning
- Learning Web Analytics, LinkedIn Learning
- The Fundamentals of Digital Marketing, Google Digital Garage
- Social Media Marketing, HubSpot Academy
Certification
- Strategic Partnerships, LinkedIn Learning
- Learning Web Analytics, LinkedIn Learning
- The Fundamentals of Digital Marketing, Google Digital Garage
- Social Media Marketing, HubSpot Academy
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