Summary
Overview
Work History
Education
Skills
Certifications and Accomplishments
Timeline
Generic

Rachel Colletti

Quakertown,PA

Summary

I am a hardworking Marketing Specialist bringing over 5 years of experience with demonstrated knowledge in project management and strong skills in communication. A proven leader, I am adept at multitasking and leading cross-functional teams to drive successful marketing strategies. Always eager to learn, I am now aiming to return to my accounting degree-based roots and launch a successful career in the financial sector. As such, I am open-, and in fact excited for the opportunity, to undertake any and all requisite training immediately to ensure that I am productive from the start. Both a talented independent learner and extremely receptive to direct instruction, I am committed to doing whatever it takes to build the essential skills for this role in advance.

Overview

7
7
years of professional experience

Work History

Sr. Email Marketing Specialist

Toll Brothers Inc.
Fort Washington, PA
05.2019 - Current
  • Project management of all national email campaigns, including planning and maintaining the annual corporate calendar, communicating with stakeholders, collecting and managing assets, developing emails, and coordinating approval, QA, and deployment processes
  • Manage the daily end-to-end approval processes of emails and SMS messages through communication with Marketing Managers
  • Work cross-functionally with the Social Media Team to plan, strategize, develop, and deploy the monthly blog newsletter
  • Developed training materials for internal team members on the proper usage of marketing tools
  • Employ precise attention to detail and Litmus to ensure email and SMS messages are optimized for deployment
  • Segment emails and SMS messages to identify target audiences
  • Perform A/B Testing to identify effective email strategies to improve email performance
  • Collect experience with copywriting through revising email copy and creating effective subject lines and SMS copy

Online Learning & Non-Traditional Programs Intern

Saint Michael's College
Colchester, VT
02.2018 - 05.2020
  • Worked closely with administration and staff to ensure the successful implementation of the program mission and drive program growth
  • Prepared faculty, students, and staff for the Online Learning and Non-Traditional Programs
  • Planned and organized meetings and events
  • Worked cross-functionally with Saint Michael's College's Marketing Team to implement marketing strategies using various media including email, SMS, tabling, flyers, postcards, and social media

Education

Bachelor of Science - Business Administration And Accounting

Saint Michael's College
Colchester, VT
05-2020

Skills

  • Project Management Software
  • Salesforce Marketing Cloud
  • Microsoft Office
  • Leadership
  • Organization
  • Communication
  • Quick Learner
  • Multitasking
  • Quality Assurance
  • Problem Solving

Certifications and Accomplishments

  • Salesforce Marketing Cloud Certified
  • Member of exclusive, invite-only Leadership Mentor Program, "Learning Circles," at Toll Brothers Inc.

Timeline

Sr. Email Marketing Specialist

Toll Brothers Inc.
05.2019 - Current

Online Learning & Non-Traditional Programs Intern

Saint Michael's College
02.2018 - 05.2020

Bachelor of Science - Business Administration And Accounting

Saint Michael's College