Rachel Copeland
Midlothian,USA
Summary
A proven sales professional with over 25 years in the industry. Noted for a strategic, analytical approach to problem-solving, adept in customer acquisition, and achieving profit targets. Excels in identifying market trends and revenue opportunities.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Area Director of Sales and Operations
Maverick Fitness Holdings
12.2024 - Current
- Oversee the sales and operations of 28 studios in DFW, generating over $26M annually.
- Develop strategic sales initiatives for revenue growth and enhancing market presence.
- Lead and mentor teams, and promoting a culture of excellence and accountability.
- Streamline processes for operational efficiency and implement best practices.
- Monitor KPIs to assess performance and make data-driven decisions.
- Collaborate across teams to align sales and operational goals.
- Conduct market analysis for business growth opportunities and competitive advantage.
- Build relationships with clients to enhance customer loyalty and satisfaction.
Regional Sales and Operations Manager
Maverick Fitness Holdings
01.2024 - 12.2024
- Managed performance assessments for sales and operations across 9 studios, contributing to $7M in revenue.
- Dove membership growth and retention by meeting monthly KPI metrics.
- Evaluated business intelligence metrics to identify performance trends.
- Facilitate leadership meetings and engaged in corporate training initiatives.
- Collaborated with corporate departments to enhance service and meet financial goals.
Studio Manager
Maverick Fitness Holdings
08.2023 - 01.2024
- Utilized data analytics to inform business improvements and drive membership growth by 15% in 4 months.
- Recruited, and developed a customer-focused team, maintaining strong client relations.
Salon Manager
Luscious & Co.
06.2018 - 08.2023
- Managed daily operations for a full-service salon, with 20 team members, ensuring extraordinary customer experience.
- Adjusted pricing based on local competition and customer feedback to maximize profit.
- Achieved and maintained 20% growth YOY.
Business Owner and Operator
Miss Lucy's House of Glamour
11.2011 - 03.2017
- Launched and managed a beauty business, achieving 10% growth YOY.
- Recruited staff, developed services, and maintained competitive pricing.
Lancôme Account Coordinator
Berger's
10.2008 - 06.2009
- Oversaw a territory of 13 stores generating $5M in revenue.
- Trained staff and created sales processes to drive revenue.
Cosmetics Sales Manager
Macy's
11.2005 - 04.2007
- Lead a department of 16 different brands, 50 associates, with $16M revenue, surpassing sales quotas through strategic planning.
Education
Certification - Esthetics
Longs Peak Academy
Longmont, CO09.2011
Certification - Professional Sales
Alexandria Technical College
Alexandria, MN05.1995
Skills
- Retention strategy development
- Effective conflict resolution
- Strategic purchasing
- Revenue growth strategies
- Strategic planning
- Critical thinking and analysis
- Proficient in CRM and POS solutions
- Meticulous attention to detail
- Sales data analysis
- Team development
Certification
- Licensed Esthetician & Eyelash Technician: Colorado, Nebraska, and Connecticut
- Microdermabrasion & Chemical Peel
- Volume & Classic Eyelash Extensions
- American Heart Association CPR & AED
Timeline
Area Director of Sales and Operations
Maverick Fitness Holdings
12.2024 - Current
Regional Sales and Operations Manager
Maverick Fitness Holdings
01.2024 - 12.2024
Studio Manager
Maverick Fitness Holdings
08.2023 - 01.2024
Salon Manager
Luscious & Co.
06.2018 - 08.2023
Business Owner and Operator
Miss Lucy's House of Glamour
11.2011 - 03.2017
Lancôme Account Coordinator
Berger's
10.2008 - 06.2009
Cosmetics Sales Manager
Macy's
11.2005 - 04.2007
Certification - Esthetics
Longs Peak Academy
Certification - Professional Sales
Alexandria Technical College
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