Rachel D'Eletto
Las Vegas,NV
Summary
Results-driven Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns. Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director of Digital Marketing
Right Direction Marketing Agency
10.2023 - Current
- Applied current editing and photography tools to tell great stories.
- Implemented strategies and tactics to grow followers on social media channels.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Developed original content using social listening and independent sources.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Created content with SEO keywords drawn from Google Analytics.
- Analyzed conversion and bounce rates to measure success of content.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
Director of Sales and Marketing
Uproar Hospitality
11.2022 - 10.2023
- Analyzed sales and marketing data for improved strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- New store openings
- Budgeting for new store openings
- Directed sales and marketing management staff in successful use and development of business plans and strategies.
- Sourced advertising opportunities to place adverts in press and social media.
- Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
Director of Marketing and Sales
Bounce Sporting Club
11.2020 - 11.2022
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for the Chicago market to maximize outreach.
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
- Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
- Generated new business by reaching out to prospective clients by e-mail, telemarketing and presenting at trade shows nationwide.
- Balanced company objectives and customer desires when formulating pricing and marketing strategies.
- Owned marketing campaigns from initial scope through execution and refinement.
- Led concept development and organized sales and operations resources.
- Maintained adherence to client-event requirements through delegation, prioritizing and management of production phases from concept to execution.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Marketing Director
PRG Hospitality
09.2018 - Current
- New Restaurant Openings
- Design and implement comprehensive marketing strategies to create awareness of the company's business activities
- Supervise the department and provide guidance and feedback to other marketing professionals
- Produce ideas for promotional events or activities and organize them efficiently
- Plan and execute campaigns for corporate promotion, launching of new product lines etc
- Monitor progress and submit performance reports
- Responsible for producing valuable content for the company's online presence, editorial design and organizing the company's publications
- Conduct general market research to keep abreast of trends and competitor's marketing movements
- Control budgets and allocate resources amongst projects
- Become the organization's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Marketing and Social Media Director
Doc Levens
01.2017 - 08.2018
- Facilitated remarkable improvements on different platforms by expanding follower numbers, growing click-through rates and increasing engagement.
- I was contracted to train and build a strong marketing team for their multi state company.
- Put together customized client strategies to meet unique goals, maintain branding and reach target customers.
- Collaborated with artists, photographers and production team members to put together high-quality content.
Director of Marketing and Social Media
Coco Pazzo
09.2017 - 12.2017
- Design and implement comprehensive marketing strategies to create awareness of the company's business activities
- Supervise the department and provide guidance and feedback to other marketing professionals
- Produce ideas for promotional events or activities and organize them efficiently
- Plan and execute campaigns for corporate promotion, launching of new product lines etc
- Monitor progress and submit performance reports
- Responsible for producing valuable content for the company's online presence, editorial design and organizing the company's publications
- Conduct general market research to keep abreast of trends and competitor's marketing movements
- Control budgets and allocate resources amongst projects
- Become agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Operations Manager
Coco Pazzo
05.2016 - 11.2018
- Coordinate daily Front of the House and Back of the House restaurant operations
- Deliver superior service and maximize customer satisfaction
- Respond efficiently and accurately to customer complaints
- Regularly review product quality and research new vendors
- Organize and supervise shifts
- Appraise staff performance and provide feedback to improve productivity
- Estimate future needs for goods, kitchen utensils and cleaning products
- Ensure compliance with sanitation and safety regulations
- Manage restaurant's good image and suggest ways to improve it
- Control operational costs and identify measures to cut waste
- Create detailed reports on weekly, monthly and annual revenues and expenses
- Promote the brand in the local community through word-of-mouth and restaurant events
- Recommend ways to reach a broader audience (e.g
- Discounts and social media ads)
- Train new and current employees on proper customer service
- R
- M
- Communications
- First Aid/CPR
- Project organization practices
- Implement policies and protocols that will maintain future restaurant operations
Director of Marketing & Social Media
Prime Care Benefits
11.2017 - 03.2018
D'Eletto
- Freelanced position
- Created strategic plan for all social media platform operations to maximize reach and effectiveness of implemented content.
- Put together customized client strategies to meet unique goals, maintain branding and reach target customers.
- Collaborated with artists, photographers and production team members to put together high-quality content.
- Devised innovative strategies to drive customer engagement.
- Created and implemented traditional marketing campaigns.
MARKETING COORDINATOR
Prime Care Benefits
10.2013 - 10.2016
- Conduct research to analyze customers' behavior
- Design and implement successful marketing campaigns
- Set up tracking systems for online marketing activities
- Identify and analyze competitors
- Prepare reports by collecting and analyzing sales data
- Collaborate with the design department to produce promotional materials
- Craft clear product marketing copy
- Organize promotional activities for new products/services
- Prepare (monthly, quarterly and annual) forecasts
Social Media Manager
Chicago Cut Steakhouse
08.2014 - 05.2016
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Designed and implemented social media strategies to align with business goals.
Dance Instructor
Chicago Ballet Arts
01.2008 - 03.2015
- Choreographed pieces for various charities and events - Taught different skill levels and ages
- Kept classrooms tidy and clean for group and one-on-one instruction.
- Delivered individual instruction to students in between group classes.
- Upheld studio guidelines and legal requirements for dancer and staff protection.
- Assessed dancer strengths and developed choreography to highlight talent.
Lead Hostess
Lettuce Entertain You
05.2012 - 05.2013
- Greeted guests and gathered information to seat groups or place on waitlist.
- Supported serving staff, food runners and bussers to keep dining room presentable and ready for guests.
- Escorted guests to seating area, furnished menus and highlighted daily specials.
- Answered phone inquiries to schedule and confirm reservations, record takeout orders and respond to service questions.
SENIOR CAMP COUNSELOR
Fred's Camp
05.2008 - 09.2012
- Working with other camp staff members to plan and coordinate camp events
- Leading and supporting campers as they participate in age-appropriate activities
Education
Bachelor of Applied Arts And Science - Marketing
National Louis University
Chicago, IL05.2015
HIGH SCHOOL DIPLOMA - DANCE
Chicago Academy for the Arts
Chicago, IL05.2012
Skills
- Salesforce CRM Software
- Market Research Analysis
- Market Trends Analysis
- Email Marketing
- Media Kit Creation
- Digital Media
- Brand Promotion
- Content Creation
- Promotional Campaigns
- Market Research
- Defining Audiences
- Preparing Proposals
Websites
- https://hudsonweekly.com/rachel-deletto-a-leader-in-hospitality-marketing/
- https://dailysiliconvalley.com/article/marketing-and-social-media-expert-rachel-deletto-is-changing-
- https://timebusinessnews.com/marketing-professional-rachel-deletto-discusses-the-hospitality-world/
- https://disruptinsider.com/interview/getting-to-know-the-millennial-marketing-specialist-shaking-up-
Certification
- Serve Safe Certified
Timeline
Director of Digital Marketing
Right Direction Marketing Agency
10.2023 - Current
Director of Sales and Marketing
Uproar Hospitality
11.2022 - 10.2023
Director of Marketing and Sales
Bounce Sporting Club
11.2020 - 11.2022
Marketing Director
PRG Hospitality
09.2018 - Current
Director of Marketing & Social Media
Prime Care Benefits
11.2017 - 03.2018
Director of Marketing and Social Media
Coco Pazzo
09.2017 - 12.2017
Marketing and Social Media Director
Doc Levens
01.2017 - 08.2018
Operations Manager
Coco Pazzo
05.2016 - 11.2018
Social Media Manager
Chicago Cut Steakhouse
08.2014 - 05.2016
MARKETING COORDINATOR
Prime Care Benefits
10.2013 - 10.2016
Lead Hostess
Lettuce Entertain You
05.2012 - 05.2013
SENIOR CAMP COUNSELOR
Fred's Camp
05.2008 - 09.2012
Dance Instructor
Chicago Ballet Arts
01.2008 - 03.2015
Bachelor of Applied Arts And Science - Marketing
National Louis University
HIGH SCHOOL DIPLOMA - DANCE
Chicago Academy for the Arts
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