Rachel Deroche

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
• Worked with graphic designers and writers to establish theme and tone for content.
• Performed market segmentations, targeting and positioning for three industry associations.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Used data analytics to track lead generation campaigns and improve quality.
• Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
• Researched and utilized market trends and target audience statistics to effectively and appropriately market products.
• Created and managed social media campaigns to increase brand engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

**Non-disclosure agreement in place.

• Increased customer engagement through social media.
• Monitored online presence of entertainer's brand to engage with users and strengthen viewer relationships.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Developed and managed content calendars for each platform to establish timely and relevant posts.
• Designed and implemented social media strategies to align with business goals.
• Collaborated with team members to develop creative campaigns for social media platforms.
• Created and implemented impactful strategies to increase company brand awareness and engagement.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Analyzed and reported social media and online marketing campaign results.
• Developed relationships with influencers to grow reach of company and create wider visibility.
• Conducted research to determine current benchmark trends and audience preferences.
• Oversaw social media presence and aligned posts to include branding and trending ideas.

• Planned marketing initiatives and leveraged referral networks to promote business development.
• Worked closely with in-house design team to develop visuals for content.
• Monitored trends in social media, industry, and competitive landscape to create new material.
• Updated social media platforms with latest news and corporate details.
• Identified appropriate marketing channels and target customers for campaigns.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Designed and implemented advertising and public relations activities.
• Monitored social media questions and comments and appropriately responded.
• Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
• Maintained inventory of marketing literature, archive files and sample files.
• Shadowed senior personnel on complex marketing pursuits to build skills set.
• Wrote engaging and successful marketing, advertising, and website copy.
• Collaborated with cross-functional teams to develop and implement market research strategies.

• Developed network relationships with industry professionals to enhance community awareness and promote services.
• Initiated and coordinated visits by influential persons and community groups for marketing exposure.
• Increased education and awareness of temporary housing through programs and delivering evidenced-informed strategies.
• Pursued quarterly growth targets through strong leadership, analysis, problem-solving, team building and coaching.
• Referred clients to appropriate team members, community agencies and organizations to meet treatment needs.
• Monitored program performance and outcomes for successful delivery of services.
• Participated in community events to promote services and engage with public.
• Executed strategies to generate qualified leads through outreach sales calls to professional referral sources.
• Scheduled regular outreach exhibitions and educated employees on presentations.

• Supervised and trained 7-10 employees, conducting merchandising, inventory and shipment management, and clerical tasks involved in managing a retail store.
• Performed all sales associate duties including operating a point of sale system and providing a high level of customer service.