Travelling Spicy Food
Rachel DeVenuto
Fort Worth,TX
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Accomplished high performer in sales, account management, training and marketing.
Overview
19
19
years of professional experience
Work History
Marketing Manager, Brand Lead US and Canada
Firestone AG
05.2024 - 01.2025
- Launched two new brands under Firestone AG.
- Lead the creative agency; influenced the global brand platform, media and PR/Communications agency in collaboration with the Marketing Center of Excellence.
- Lead product marketing, including establishing the development and execution of value propositions, collaborating with product strategy, field engineering and product engineering on product testing plans.
- Managed workflow between staff and agency partners coordinating documents, planning, and creative material distribution.
- Lead trade shows Commodity Classic and Farm Progress establishing objectives and ensured the design and set up delivery on those objectives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral in partnership with our agencies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Coordinated with design and media teams to develop high-quality creative assets.
- Devised content strategy to effectively engage target audiences.
- Conducted market research to identify new opportunities and target markets.
- Optimized email campaigns to increase open and click-through rates.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Continually maintained and improved company's reputation and positive image in markets served.
Marketing Enablement Manager Customer Success/Americas
BRIDGESTONE AMERICAS
02.2023 - 05.2024
- Ensures Sales Excellence and customer retention through supporting B2B, Mileage, Azuga, Firestone Direct, Firestone Ag and Amazon with sales assistance or business transformation programs, sales accountability, and structured sales activity
- Implement a sales operations model that promotes the ideal customer experience while observing Enterprise best practices, scaled, and tailored to individual goals and success
- Cross functional collaboration including sales, management, Center of Excellence, legal and PR
Marketing Enablement Manager Mobility Solutions/Fleet Care
BRIDGESTONE AMERICAS
09.2022 - 02.2023
- Overarching responsibilities: Assist in leading strategy and execution of the Bridgestone Fleet Care marketing and brand initiatives across external channels and verticals, as well as the Bridgestone Commercial Business
- Lead integrations with Sales, Product Marketing, TBR, OTR, Consumer Replacement, and Marketing Center of Excellence (COE) teams in the development/execution of content programs focused on growing awareness in key industry verticals, fostering brand equity, and driving profitable growth
- Execute programs that grow awareness of Bridgestone Fleet Care offerings across channels (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events)
- Develop and execute against tradeshow calendar in partnership with Marketing COE, Mileage Sales, TBR, OTR, etc
- Overseeing development and distribution of marketing materials and ensuring customer experience is in line with brand image and strategy
- Assist with development of value prop and go to market strategies of new products, solutions offering and circular economy
- Assist with management and execution of marketing budget
- Participates in business planning process and collaborates with sales and marketing teams across Bridgestone’s commercial business to ensure Bridgestone Fleet Care solutions are being marketed and positioned effectively
- Assist with conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment
- Create and deliver enhanced channel and customer-specific sales and education materials in support of key products and services
- Develop engaging content that promotes Bridgestone Mobility Solutions and/or Bridgestone Fleet Care as a thought-leader in the commercial mobility space
- Write, edit and manage the production of blog posts, guides, white papers, long-form reports, and other content types
- Partner with agencies to report on the impact and results of content and provide ongoing recommendations and to create and develop marketing collateral, sales materials, etc
- Collaborate with other Bridgestone commercial verticals and corporate communications to align content with sales and presentation needs
Mobility Solutions Account Manager (Western US)
BRIDGESTONE AMERICAS
02.2022 - 08.2022
- Solidified Intellitire contract for national fleet account.
- Collaborated on Intellitire project with Pilot Flying J.
- Assisted in planning and facilitating Kodiak Fleet Technology Day.
- Presented Intellitire to multiple fleets
- Hosted educational sales meetings with major fleets virtually and in person throughout the western United States.
- Trained field personnel and customers on Intellitire through Teams meetings and luncheons
- Created Intellitire monthly newsletters for the western zone of Bridgestone Fleet Managers to improve communication regarding Intelltire
Marketing Manager
NIKOLA LABS
05.2021 - 02.2022
- Supported management with Series-C funding campaign that raised $20 million
- Established a consistent social media presence, increased our followers and managed/created content (Instagram, LinkedIn, Facebook and Twitter)
- Gathered data from engineering team to study and create case studies to document our proven success and encourage customer retention across industries including pharmaceutical, mining, forestry, paper/pulp/packaging, food and beverage, specialty chemical, and paint and coatings
- Managed and created content for blogs, webinars and videos
- Planned strategic customer dinners nationwide and networked for Podcast opportunities
- Launched LinkedIn initiative to gain customer leads
- Revamped training presentations in addition to the BDM on boarding tools
- Worked with customers to create joint case studies (www.Nikola.tech/case-studies)
- Supported COO with job postings and interviews
- Created and published Asset Watch Magazine
Business Development Manager-Team Lead
NIKOLA LABS
02.2021 - 05.2021
- Successfully managed team of Business Development Managers to grow our customer base
- Established sequence strategy and content for BDM team
- Scrubbed over 40,000 counts of data
- Hiring/Releasing BDMs
- Revamped Training Presentations and Practices
- Took on marketing roles in addition to BDM responsibilities and revamped Nikola Labs’ social media presence
Inside Sales Account Manager
MICHELIN NORTH AMERICA (NA)
01.2014 - 01.2020
- Successfully implemented 3-year pilot team
- Its success lead to a permanent team for 6 years and restructured inside sales processes that expanded internationally and across business units
- Established work instructions for a team of 5 ISAMs targeting high-impact dealer activities and time-phased account maintenance
- Team Coordinator of strategic program and sales team initiatives increasing overall sales and bonus attainment for the GM dealers
- Consultant to tool developers; developed documented processes, procedures, and training materials to contact more dealers and provide continuous monitoring improving efficiency and quickly adapting to strategic opportunity to close the sale increasing our bottom line
- Reported and presented on executed program objectives to leadership to track success rate
- Collaborated with supply chain, engineering, internal /external marketing and distribution teams to improve supply, improve product screens, identify/correct performance issues in specific regions, and educate and inform dealers and consumers through marketing practices with the purpose of increasing sales and market share
- Tested and assessed 900 dealers in marketing, finance, contract management, and inventory control
- The team increased the bottom line by $300,000-$500,000 each month through strategic actions
Area Sales Manager
MICHELIN NORTH AMERICA (NA)
01.2008 - 01.2013
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Built lasting relationships with clients through outstanding customer service interactions.
- Business planning liaison to Dealer / Owners, including maximizing profitability, product screens for market, inventory composition, and developing market specific advertising campaigns
- Primary focus of training national retail and wholesale customers incorporating account management
- Consultative sales of multi-brand product lines consisting of Michelin, BFGoodrich and Uniroyal with approximately 70 products and business relationship growth
- Communicated technical and non-technical information across organization and with external stakeholders
- Product expert and primary contact for issue resolution and support for complex end-customer issues
- Primary customer base: Costco, Sam’s Club, Wal-Mart, Sears, Discount Tire, and Independent Dealers
- Prospected and closed new business
- Contract negotiations and business planning liaison for Dealer / Owners
- Trained dealer principles, managers, sales teams, and technicians including training presentation creation and modification to address specific customer needs achieving increased team retention and increased sales
- Hosted plant tours and AAD Roadshows annually/semi-annually (Alliance Associate Dealer Principle / stakeholder training / meetings)
- Educated tire enthusiasts at conventions such as SEMA, Truck Fest and BFGoodrich ASA and Rock Crawling competitions
- Developed on-the-job training assessment plans based on owner insight or personally observing dealer personnel technical and client relations skill sets increasing confidence in the sales teams resulting in increased sales, better service and less warranty claims
- Planned and created marketing plans and materials for Dealer events including parking lot sales, customer appreciation, membership initiatives, and grand openings increasing sales approx 32% in a WalMart district in just 4 weeks
Field Sales Trainer/ West Region
MICHELIN NORTH AMERICA (NA)
01.2007 - 01.2008
- Led all training initiatives for managers, technicians and counter sales to over 1000 attendees including topics such as grand opening, selling skills, technical product / manufacturing training, and category and market specific training for Sears, Costco and Sam's Club locations in western half of United States
- Assessed training program effectiveness on regular basis and improved upon deficient areas.
Sales Analyst-Discount Tire Account
MICHELIN NORTH AMERICA (NA)
01.2006 - 01.2007
- Evaluated business opportunities and streamlined stocking levels resulting in annual savings of over $1M
- Discovered opportunities to displace competition through product sampling and introducing emerging tire sizes
- Analysis covered approximately 600-700 locations
- Delivered key metrics for sales, credit, and warranties to drive success of business.
Education
Master of Business Administration (MBA) -
Grand Canyon University
Phoenix, AZBachelor of Science (BS) - Marketing
Louisiana Tech University
Ruston, LASkills
- Marketing campaign development
- Brand development
- Go-to-market strategy development
- Advertising management
- Project management
- Program marketing
- Strategic planning
- Sales account m
- Budgeting and allocation
- Market and competitor analysis
- Content coordination
- Brand-building strategies
- Web content branding
- Partnership development
- Global marketing
- Product launches
- Product positioning
Consistent Results
- 2024 Firestone AG: successfully completed two brand launches
- 2023 Bridgestone Fleet Care: Launched Intellitire to fleets and established Pilot Flying J partnership nationwide
- 2022, Contributed to strategy raising $20 million in Series C Funding.
- 2019, 134% sellout vs YAG. 20% higher than next closest on the team.
- 2018, Customer Plan 101% and %D18+Rim 112%
- 2017, Customer Plan 97.8% and % D18+Rim 107%
- 2016, D18+Rim 118%
- 2015, Intersections Increase of 31.5% resulting in increase of 17.9% vs YAG. SOM increased 8.5%. 17” growth by 15.5% vs 5.3% goal.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Work-life balanceCareer advancementCompany CultureFlexible work hoursHealthcare benefitsWork from home optionPaid time offPaid sick leave401k match4-day work weekInterests
Software
Microsoft Office
Adobe
Mail Chimp
My Emma
Outlook
Outreach
Tableau
Quote
“It always seems impossible until it’s done.”
Nelson Mandela
Timeline
Marketing Manager, Brand Lead US and Canada
Firestone AG
05.2024 - 01.2025
Marketing Enablement Manager Customer Success/Americas
BRIDGESTONE AMERICAS
02.2023 - 05.2024
Marketing Enablement Manager Mobility Solutions/Fleet Care
BRIDGESTONE AMERICAS
09.2022 - 02.2023
Mobility Solutions Account Manager (Western US)
BRIDGESTONE AMERICAS
02.2022 - 08.2022
Marketing Manager
NIKOLA LABS
05.2021 - 02.2022
Business Development Manager-Team Lead
NIKOLA LABS
02.2021 - 05.2021
Inside Sales Account Manager
MICHELIN NORTH AMERICA (NA)
01.2014 - 01.2020
Area Sales Manager
MICHELIN NORTH AMERICA (NA)
01.2008 - 01.2013
Field Sales Trainer/ West Region
MICHELIN NORTH AMERICA (NA)
01.2007 - 01.2008
Sales Analyst-Discount Tire Account
MICHELIN NORTH AMERICA (NA)
01.2006 - 01.2007
Bachelor of Science (BS) - Marketing
Louisiana Tech University
Master of Business Administration (MBA) -
Grand Canyon University
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