Summary
Overview
Work History
Education
Skills
Timeline
Generic

Rachel Dison

Boise,Idaho

Summary

Dynamic marketing professional with a proven track record at Boise State University and Duck Club Entertainment, excelling in strategic content marketing and stakeholder engagement. Expert in strategic creativity, I have successfully increased brand awareness and audience engagement through innovative campaigns, achieving a 30% email open rate while fostering collaboration across teams.

Overview

8
8
years of professional experience

Work History

Senior Communications Specialist

Boise State University
Boise, ID
01.2025 - Current
  • Created a strategic content marketing plan for prospective students, current students, and parents that leverages email, social media, and print advertising.
  • Led cross-functional teams to execute strategic communication plans effectively.
  • Cultivated relationships with stakeholders to ensure effective communication of messages and materials.

Marketing Director

Duck Club Entertainment
Boise, ID
06.2019 - 01.2025
  • Partnered with creative, social media, and web teams to launch the brand identity and voice for two venues and one rooftop lounge in one year.
  • Maintained and created content for a consistent email marketing calendar that resulted in an over 30% open rate and a 2% click-through rate, while doubling the audience list over 2 years.
  • Created and implemented a cohesive creative content marketing plan by managing direction for social media, blog posts, email, and out-of-home billboard campaigns.
  • Increased organic search by 53% in three months through SEO best practices and analytics tools to increase brand awareness.
  • I worked my way up in the company from a Marketing Intern to Marketing Manager, and then to Marketing Director from 2016 to 2025.

Marketing Manager

Dawson Taylor Coffee Roasters
Boise, ID
06.2019 - 06.2021
  • Created and established a brand voice through email marketing and social media.
  • Increased revenue through the promotion of online ordering and local delivery programs during the pandemic in a competitive landscape.
  • Developed marketing material that could be used on social media, for wholesale customers, and in-store.

Marketing Manager

Trail 27 a real estate co.
Boise, Idaho
06.2017 - 06.2019
  • Created relationships with local businesses and community members to increase brand awareness.
  • Created listings from start to finish by scheduling staging and photography, writing the listing description, and reviewing and finalizing the listing for approval from the broker.
  • Coordinated transactions once under contract by helping to ensure the client is up to speed and educated at every step of the process.

Education

Bachelor's Degree - Marketing

Boise State University
Boise, ID
12.2016

Skills

  • Collaboration and teamwork
  • Copywriting and content marketing
  • Email and blog marketing strategies
  • Google Ads and Meta ads
  • Project management and leadership
  • Strategic planning
  • SEO and social media marketing

Timeline

Senior Communications Specialist

Boise State University
01.2025 - Current

Marketing Director

Duck Club Entertainment
06.2019 - 01.2025

Marketing Manager

Dawson Taylor Coffee Roasters
06.2019 - 06.2021

Marketing Manager

Trail 27 a real estate co.
06.2017 - 06.2019

Bachelor's Degree - Marketing

Boise State University

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