Rachel Donohue
San Diego,California
Summary
Dynamic marketing professional specializing in digital marketing and strategic planning, with a strong track record at leading agencies. Achievements include successful brand development, and impactful campaigns driven by innovative thinking and effective social media strategies. Proficient in fostering business growth and engaging stakeholders, leveraging a blend of analytical acumen and interpersonal skills. Career aspirations focus on driving transformative marketing initiatives that enhance brand visibility and market reach. Passionate about the health and wellness space, with experience in advertising for pharmaceutical clients.
Overview
6
6
years of professional experience
Work History
Marketing, Communications and PR Specialist
Design Institute of San Diego
San Diego, USA
03.2024 - Current
- Develop compelling written and visual content for marketing materials, including brochures, website content, social media posts, and student communications
- Manage and maintain company's social media accounts
- Consult market research and analysis to identify trends and competitive landscape with the purpose of seeking opportunities to grow
- Analyze data to inform marketing strategies and decision making
- Maintain the Design Institute brand, across channels - online and offline
- Collaborate with key stakeholders to contribute to the marketing plan in support of annual enrollment goals, student retention, alumni engagement, and brand awareness
- Monitor and analyze the performance of marketing campaigns, social media metrics, website traffic and other KPIs
- Interact with students, faculty and other members of the DI community to capture content that supports branding and messaging
Senior Digital Media Specialist
Advance Local Media
Philadelphia, USA
11.2022 - 11.2023
- Tactfully planned, built, and monitored multiple social media and display campaigns for numerous clients at once
- Efficiently communicated and collaborated daily with the sales teams to ensure campaign success for clients throughout all stages of the campaign
- Created custom creative for social media campaigns utilizing Canva
- Ran reporting insights calls with clients to inform client of current status of campaigns
- Pitched additional marketing strategies to stakeholders and decision makers to obtain incremental dollars for the team's media budget in order to drive maximum results
- Monitored campaigns daily to ensure primary KPI's are being obtained, and reported these numbers to internal teams and clients
- Pulled monthly pacing reports to send out internally with updates on spend and performance - including campaign insights and solutions for optimizations based on findings
- Responded to client requests promptly, often working extra hours to meet client's needs
- Worked daily with other teams to collaborate on planning and analyses for mutual clients
Paid Social Media Associate
Publicis Health Media, Publicis Groupe
Philadelphia, USA
03.2020 - 11.2021
- Strategically planned, presented, and built social media campaigns for clients across multiple platforms, including: Facebook, Instagram, Twitter, Reddit, and LinkedIn
- Pitched additional marketing strategies to stakeholders and decision makers to obtain incremental dollars for the team's media budget in order to drive maximum results
- Monitored campaigns daily to ensure primary KPI's are being obtained, and reported these numbers to internal teams and clients
- Pulled weekly pacing reports to send out internally with updates on spend and performance - including campaign insights and solutions for optimizations based on findings
- Balanced multi-million dollar budgets in MediaOcean software, from setting up campaigns to billing vendors to reconciling invoices
- Responded to client requests promptly, often working extra hours to meet client's needs
- Worked daily with other teams to collaborate on planning and analyses for mutual clients
- Trained new additions to the team on ways of working; including more senior colleagues
Recruitment Consultant
Frank Recruitment Group
Philadelphia, USA
10.2019 - 02.2020
- Recruited IT professionals for Nelson Frank - global leaders in ServiceNow Recruitment
- Utilized a two-phase selling approach to sell both the candidate on the job and the hiring company on the candidate
- Worked closely with hiring managers to understand their needs and guide them on the market to meet realistic expectations
- Underwent training for complete ServiceNow product knowledge understanding modules, version upgrades, the technologies and languages used within it, as well as the fast-moving a competitive market
- Spoke to candidates via phone and video to qualify skill sets, identify needs, and negotiate desired salaries
- Successfully and comfortably walked candidates through the interview process, presenting/accepting offers, and performing pre-and post-placement follow-up
- Negotiated & agreed on new terms of business
- Hit monthly targets for sourcing and qualifying candidates
- Sought out, built, and maintained relationships with candidates via multiple platforms
Communications Design Associate
Initiative, IPG Mediabrands
New York, USA
01.2019 - 08.2019
- Worked to grow brands on several accounts at this full-service global media agency
- Created strategic communications design briefs to help deliver on client's goals
- Developed tactical components of client media campaigns, such as flow charts, spreadsheets and budget summaries
- Compiled and analyzed quantitative research and competitive data to ensure target audience through multi-media campaigns
- Worked closely with account teams, inner agency partners and clients on strategic planning and results analyses
Marketing Intern
INKED by Dani
New York, USA
09.2018 - 12.2018
- Worked on marketing plans and product development
- Created content for various media and managed the company website
- Scheduled and planned placement for social media and marketing campaigns
- Planned and executed co-branding initiatives for marketing and special events
Education
BS - Nutrition and Dietetics
West Chester University of Pennsylvania
05.2018
Skills
- Strategic Planning
- Digital Marketing
- Social Media Marketing
- Campaign Management
- Business Development
- Brand Development and Promotion
Timeline
Marketing, Communications and PR Specialist
Design Institute of San Diego
03.2024 - Current
Senior Digital Media Specialist
Advance Local Media
11.2022 - 11.2023
Paid Social Media Associate
Publicis Health Media, Publicis Groupe
03.2020 - 11.2021
Recruitment Consultant
Frank Recruitment Group
10.2019 - 02.2020
Communications Design Associate
Initiative, IPG Mediabrands
01.2019 - 08.2019
Marketing Intern
INKED by Dani
09.2018 - 12.2018
BS - Nutrition and Dietetics
West Chester University of Pennsylvania
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