RACHEL DREZNER
New Jersey
Summary
Experienced Client Services Director skilled in digital advertising, team leadership & management, and improving operational efficiencies to boost company revenue growth. Proficient in communication, collaboration, and adaptability, facilitating smooth coordination across departments. Notable achievements include successful campaign management and optimization of ad performance, as well as the development of effective sales strategies and strong client relationships.
Overview
13
13
years of professional experience
Work History
Director, Client Services
METROCORP Philadelphia magazine and Boston magazine
Philadelphia, PA
02.2021 - 05.2024
- Led the recruitment, onboarding & learning, guidance, and professional development of the Client Services team, hiring 12 Account Coordinators and Account Managers during my tenure
- The team was responsible for customer communication, implementation, optimization, renewals, expansions and upselling
- I also implemented direct management practices, goal setting and growth plans to foster team success
- Managed the communication between departments and stakeholders to enhance collaboration and operational efficiencies
- Presented department news, reporting, forecasting, and other team updates weekly to management
- Worked with data and implemented streamlined workflows, processes and operational strategies to promote flawless support to both internal and external parties
- Identified areas needed for improvement to help maintain customer satisfaction
- Served as the escalation point of contact for clients, ensuring and maintaining long term relationships and customer success
Senior Account Manager, Client Services
METROCORP Philadelphia magazine and Boston magazine
Philadelphia, PA
01.2019 - 02.2021
- Managed Account Coordinators, providing mentorship, training, and supervision to ensure exceptional client service delivery
- Spearheaded post-sale management of VIP advertising clients, ensuring seamless campaign execution
- Collaborated closely with sales and marketing to design innovative packages, products, pricing, and customized campaigns for both Print and Digital platforms
- Developed and implemented streamlined workflows, processes, and operational strategies to enhance team efficiency and client satisfaction
- Collaborated with the sales and marketing team on large client campaigns, leveraging historical digital product knowledge to develop and grow existing accounts
Recruiting Coordinator/Sourcing Specialist
DAY & ZIMMERMANN
Philadelphia, PA
09.2017 - 01.2019
- Collaborated with managers to develop processes, reporting, and data analysis for the Talent Acquisition team
- Scheduled on-site interviews, drafted offer letters and employment agreements, and prepared onboarding documents for background checks and drug screens
- Participated in intake meetings with hiring managers to understand ideal candidate profiles and built candidate pipelines
- Conducted phone screens with potential candidates to assess skills, availability, and cultural fit
Manager, Digital Sales Planning
TIME INC.
New York, NY
03.2015 - 01.2016
- Managed, trained, and supervised the career development of multiple sales planners within a cross-brand sales planning team
- Collaborated with assigned brands to identify new selling opportunities and develop pricing for new packages and platforms
- Led account management for high-level clients, ensuring flawless client service, ROI, and identifying up-selling opportunities
- Managed workflow for all inventory needs for assigned brands and collaborated with the sales team during high sell-through periods
Account Manager - Corporate Digital Sales
RODALE INC.
New York, NY
10.2013 - 10.2014
- Strategized with Corporate Account Executives on all new business and RFP responses for campaigns averaging $300K-$2MM+ in revenue
- Cultivated strong client relationships, serving as the main point of contact during all post-sale activities, ensuring flawless campaign execution and providing up-selling opportunities
- Communicated all aspects of corporate campaign components to internal stakeholders and teams
- Oversaw and trained Rodale's 8 Sales Planners to streamline planning processes across all brands
Digital Sales Planner
RODALE INC.
New York, NY
09.2011 - 10.2013
- Managed all aspects of pre- and post-sale campaigns across multiple platforms
- Acted as the main point of contact for athletic, pharmaceutical, and health and wellness clients, handling creatives, campaign performance, optimizations, and recap reports
- Worked with finance to ensure accurate billing and invoicing at the end of each campaign
Digital Sales Coordinator
THE WALL STREET JOURNAL
New York, NY
04.2011 - 09.2011
- Assisted Account Executives with clerical duties, preparing for sales calls, meetings, and client events
- Managed campaign flights by placing holds for clients in the internal system
- Provided clients with campaign information such as optimization ideas, reporting, and program recaps
- Collaborated with the yield team to manage live digital ad campaigns using DART, ensuring full delivery
Education
Bachelor of Arts - Telecommunication, Business
INDIANA UNIVERSITY
Skills
- Strong Leadership and Management Abilities
- Digital Advertising Management and Operations
- Exceptional communication and Interpersonal skills
- Interdepartmental Collaboration
- Ability to Thrive in Fast Paced Environment
- Skilled in problem-solving and conflict resolution
- Data Analysis and Reporting
- Campaign Optimization and Performance Analysis
Timeline
Director, Client Services
METROCORP Philadelphia magazine and Boston magazine
02.2021 - 05.2024
Senior Account Manager, Client Services
METROCORP Philadelphia magazine and Boston magazine
01.2019 - 02.2021
Recruiting Coordinator/Sourcing Specialist
DAY & ZIMMERMANN
09.2017 - 01.2019
Manager, Digital Sales Planning
TIME INC.
03.2015 - 01.2016
Account Manager - Corporate Digital Sales
RODALE INC.
10.2013 - 10.2014
Digital Sales Planner
RODALE INC.
09.2011 - 10.2013
Digital Sales Coordinator
THE WALL STREET JOURNAL
04.2011 - 09.2011
Bachelor of Arts - Telecommunication, Business
INDIANA UNIVERSITY
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